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Rescooped by Luca Brigada from Transmedia Storytelling for Business
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Why transmedia?

Why transmedia? | Storytelling Content Transmedia | Scoop.it

Fiona Milburn:  "Worldwide, transmedia is still an emerging concept. This is especially so here in New Zealand where I’m often asked 'what is transmedia?' followed by, 'so, why transmedia?"


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The Digital Rocking Chair's curator insight, July 3, 2013 6:56 AM

In answer to a common question ....

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The Ideal Transmedia Parallel Production Process

The Ideal Transmedia Parallel Production Process | Storytelling Content Transmedia | Scoop.it

Gary Hayes:  "Alongside my day job for the past couple of years and various labs and seminars I have been involved in, one thing that keeps coming up is 'why is the process for making multiplatform so complicated" ...


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Molly Large's curator insight, July 5, 2013 2:49 PM

"Writing" occurs in multiple platforms across multiple media styles, and it's all valid. This graphic does a great job of comparing the writing and development process across genres. 

Charlie Dare's curator insight, July 13, 2013 6:36 PM

Useful comparisons and levels of production development ~

Rescooped by Luca Brigada from Transmedia: Storytelling for the Digital Age
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The Fanthropology of Theatrics

The Fanthropology of Theatrics | Storytelling Content Transmedia | Scoop.it

Nick DeMartino:  "The session was called "Unlock the Power of Fans" at Transmedia Los Angeles’ monthly meetup earlier this week, but I’ll remember it as the Fanthropology of Theatrics, because I learned so much about the way audiences are using the new collaborative storytelling platform that I was there to represent."


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The Digital Rocking Chair's curator insight, June 8, 2013 1:36 AM

Nick DeMartino takes us through Theatrics, the storytelling tool behind Beckinfield, Welcome To Sanditon, and Psych's The S#cial Sector.

Fred Harden's curator insight, June 9, 2013 10:30 PM

Now to move this up a notch, what about a few slicker videos, wannabe actors etc.?

Jim Lerman's curator insight, September 2, 2013 2:49 PM

Quite an intriguiging new platform.

Rescooped by Luca Brigada from Transmedia: Storytelling for the Digital Age
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Yes, “Transmedia” is an Empty Buzzword… Until it Isn’t

Yes, “Transmedia” is an Empty Buzzword… Until it Isn’t | Storytelling Content Transmedia | Scoop.it

Jim Stewartson:  "Friends, it’s time to get serious. The ongoing debate between (intelligent, well-meaning) people about what “transmedia” means and even whether defining the word matters at all, is killing our common cause."


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The Digital Rocking Chair's curator insight, May 10, 2013 5:17 AM

More on the "T-word" ....

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How an Everyday Life Event can Become a Transmedia Event

How an Everyday Life Event can Become a Transmedia Event | Storytelling Content Transmedia | Scoop.it

Mattia Nicoletti:  "Some days ago a friend of mine, owner of music bar close to my house, decided to plan a Funky Night with a Dj in 15 days.  From that idea I started thinking what I would have done to transform it into a transmedia experience."


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The Digital Rocking Chair's curator insight, April 30, 2013 12:58 AM

Transmedia marketing or party planning with social media?  Either way, this is a useful article :)

Luca Brigada's comment, May 1, 2013 3:29 AM
Yes very useful and interesting about transmedia events
Debbie Elicksen 's comment, May 1, 2013 10:41 AM
We are using it and we don't even know it. :)
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Are you a transmedia solo artist, rock band or what?

Are you a transmedia solo artist, rock band or what? | Storytelling Content Transmedia | Scoop.it

Simon Staffans:  "A couple of years ago I wrote a post on transmedia, examining a comparison that Jeff Gomez often sports; the one of likening transmedia to a symphony orchester, where you have a great number of different instruments – or media platforms – that need to be conducted in precisely the right way in order for them to create the harmonies that will make people sit up, take notice and flock to the content."


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The Digital Rocking Chair's curator insight, April 9, 2013 3:57 AM

Interesting!

Val&co's curator insight, April 10, 2013 2:45 AM

Funny but true !

Jeni Mawter's curator insight, April 10, 2013 3:18 AM

My transmedia story, Kiss Kill (Really Blue Books 2012) is definitely singer/songwriter with a small acapella group.

Rescooped by Luca Brigada from Transmedia: Storytelling for the Digital Age
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What Transmedia Storytellers and Drug Dealers Have in Common: A "Bravest Warriors" Case Study

What Transmedia Storytellers and Drug Dealers Have in Common: A "Bravest Warriors" Case Study | Storytelling Content Transmedia | Scoop.it

Macaulay New Media Lab:  "The more I engage with this fledgling series, the more I find out about the qualities of a good transmedia story.  It isn’t enough to merely adapt a story for screen and print, there needs to be a compelling reason for it to bridge multiple mediums" ...


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The Digital Rocking Chair's curator insight, April 5, 2013 7:51 AM

An interesting, but to-the-point, analogy ....

Debbie Elicksen 's curator insight, April 5, 2013 10:46 AM

Comparing storytellers to drug dealers is certainly an attention grabber.

Rescooped by Luca Brigada from Transmedia: Storytelling for the Digital Age
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The Transmedia Secret of Secret Cinema

The Transmedia Secret of Secret Cinema | Storytelling Content Transmedia | Scoop.it

Jon Vidar:  "The production that the Secret Cinema crew puts on is a true transmedia experience in the fullest sense of the definition from Henry Jenkins" 

 

"[...] La convergenza richiede ai media di ripensare i vecchi concetti di consumo [...] se i vecchi consumatori erano considerati soggetti passivi, i nuovi invece sono attivi" (Henry Jenkins Cultura Convergente 2007 Apogeo) 

 

e il consumatore diventa consum-attore protagonista del centro della scena come co-creatore di contenuti e sempre più immerso nell'esperienza che sarà sempre più transmediale.


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Luca Brigada's insight:

The production that the Secret Cinema crew puts on is a true transmedia experience in the fullest sense of the definition from Henry Jenkins. "Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes its own unique contribution to the unfolding of the story."

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The Digital Rocking Chair's curator insight, March 7, 2013 5:14 AM

How to "completely immerse your audience into the world of the movie" ...

Pagina Uno's curator insight, March 7, 2013 10:12 AM

La maggior parte del l'idea alla base di Secret Cinema, è sorprendentemente semplice: immergere completamente il pubblico nel mondo del film, entrare in contatto con la storia in un modo più profondo.

 

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Transmedia Coalition: Storytelling in the Multi-Screen World by Mattia Nicoletti

Transmedia Coalition: Storytelling in the Multi-Screen World by Mattia Nicoletti | Storytelling Content Transmedia | Scoop.it

Mattia Nicoletti Screen seriality visionary, Tv explorer, Creative Marketer, Screenwriter, Technology idealist give an interesting theory about second screen for storytelling:


Via Mattia Nicoletti
Luca Brigada's insight:

 

"[...] In the last years I deeply studied the evolution of television and how technology is influecing it. Today they are more screens, more ways to interact, and, if it's all about storytelling, more opportunities to tell stories. For this reason [...] I am very honoured to have the chance to write here in createasphere my experiences and my ideas about “Storytelling in the Multi-Screen World”. Contents will be the key for the future of television and transmedia can elevate these contents to stories 2.0.[...]"

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Mattia Nicoletti's curator insight, March 4, 2013 4:29 AM

This my intro article for Transmedia Coalition community.

Here, I write a column about "Storytelling in the Multi-Screen World" where I will tell about evolution of multi-screen storytelling  through experiences, case studies, ideas.

I hope you will enjoy.

Mattia

Rescooped by Luca Brigada from Transmedia Storytelling for Business
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Resurrecting Multimedia from the mire of Transmedia

Resurrecting Multimedia from the mire of Transmedia | Storytelling Content Transmedia | Scoop.it

Mike Jones:  "Words come and go, in and out of fashion. And when the topics of discussion are screen-production, screen-media, technology and narrative, words can fall out of fashion very quickly."


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The Digital Rocking Chair's curator insight, July 1, 2013 1:44 AM

Mike Jones, "Transmedia projects are just peanut butter" ... need I say more?

XYEYE's curator insight, July 1, 2013 10:45 AM
...and hear we go again, something I said a while ago: why are we calling it so many buzzwords when in realities it multimedia, at least that's where is started and in that it defines it more completely on so many levels!
John Fellows's curator insight, July 2, 2013 9:25 PM

multi-new-trans media madness
Create and express... 

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Fables, Myths And Narratives — Converting Our Stories Into Multi-Screen Experiences | Smashing UX Design

Fables, Myths And Narratives — Converting Our Stories Into Multi-Screen Experiences | Smashing UX Design | Storytelling Content Transmedia | Scoop.it
This article talks about 5 concepts of telling multi-screen stories and how we can use them to create exciting, digital experiences.

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Mattia Nicoletti's curator insight, June 10, 2013 4:52 AM

social tv storytelling must move towards multi-screen experience. And in this great article by Senongo Akpem you can really go through the entire process. Inspiring.

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Transmedia Project Pitch Sheet

Robert Pratten:  'Simple one-sheet to help transmedia storytellers present their projects. The aim is to get some consistency of presentation so that those listening can "get it"'


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Dr. Pamela Rutledge's comment, May 27, 2013 4:26 AM
LucaVanin - It can have the same connotation of untruth in the west; just depends on context (and who's paying!) In Entertainment, of course, no one worries about superficial truth. Even (especially?) in Reality TV. What matters is the universal truth that stories can deliver. That is the real litmus test of truth.
Dolly Bhasin 's curator insight, June 1, 2013 1:06 AM

Excellent article, a must ready for digital story tellers of the 21st century!

Gav Morris's curator insight, June 18, 2013 3:10 AM

Interesting tool that could be adapted, I guess... 

Rescooped by Luca Brigada from screen seriality
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NBCUniversal: “Transmedia storytelling will be a part of Social TV” | IP&TV News

NBCUniversal: “Transmedia storytelling will be a part of Social TV” | IP&TV News | Storytelling Content Transmedia | Scoop.it
Lisa Hsia, executive vice-president of Bravo Digital Media at NBCUniversal, gives us five predictions for the Social TV industry over the next few years.

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Mattia Nicoletti's curator insight, May 8, 2013 11:10 AM

Transmedia is pervasive and the media elements of social tv are so many that everyone will play its part in telling a bit of a story.

 

There will be a main story and thousand ways to enrich it. In the way we like.

 

Mattia Nicoletti's comment, May 8, 2013 5:44 PM
Luca thanks as always for re-scooping. Once we will have a drink together ;-)
Luca Brigada's comment, May 8, 2013 5:49 PM
You are welcome! Your topic and articles are very interesting! For a drink when you want i'm here ;)
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Tendances de la communication digitale 2013 par jeremy dumont. Quel...

Ce document sera presente a l’échangeur de la chambre de commerce le 24 avril a 18h =) contact@psst.fr PLAN Quelle strategie pour maîtriser l’expérie

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Mattia Nicoletti's curator insight, April 16, 2013 3:22 AM

46 slides where Jeremy Dumont analyses transmedia, second screen, internet interactions.

Rescooped by Luca Brigada from Transmedia: Storytelling for the Digital Age
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Thoughts on the T – How Does Transmedia Affect Acting?

Thoughts on the T – How Does Transmedia Affect Acting? | Storytelling Content Transmedia | Scoop.it

Christine Weitbrecht:  "No matter whether you’re a director, a producer, an actor or a writer – the following notes should be useful to everyone involved in a transmedia project when thinking about what’s in-store for the actors and, consequently, for the characters they portray."


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The Digital Rocking Chair's curator insight, April 8, 2013 12:51 AM

An excellent post!  Well worth the read by anyone involved in transmedia storytelling.

Jasmin Rez's curator insight, April 16, 2013 2:46 AM

"Great post for anyone involved with transmedia storytelling"

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SXSWi Report: Liquid Journalism and Dynamic Storytelling Emerge in 2013

SXSWi Report: Liquid Journalism and Dynamic Storytelling Emerge in 2013 | Storytelling Content Transmedia | Scoop.it

Eddie Rehfeldt:  "Breaking News: the search for a better narrative format for the internet is now available. Ben Decker once said “the internet is not just another TV pipe” and this was made apparent at SXSWi in Austin last week."


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Dr. Pamela Rutledge's curator insight, March 29, 2013 2:16 AM
The lines at SxSW definitely tell the story: this isn't just the year of the story, it's the decade of coordinated, additive and interactive storytelling across multiple media channels for everything from entertainment and branding to education and journalism. It all starts with the story.
cyneth's curator insight, April 2, 2013 7:47 PM

Create compelling content for multiple devices, immersive web-based experiences from data driven stories (infographics on visual video steroids) to interactive tablet documentaries. Eddie Rehfeldts report from SXSW - "There are mind-bending interactive story approaches available right now."

Yael BOUBLIL's curator insight, April 7, 2013 5:08 PM

Apprendre à raconter avec les spécificités du transmédia ...

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Story + Engagement + Interaction = User Experience

"[...] i consumatori devono assumere il ruolo di cacciatori e di pazienti collezionisti, inseguendo frammenti di storia attraverso i canali mediatici confrontando le loro osservazioni nei gruppi di discussione on line per assicurare che chiunque investa tempo e fatica sarà poi ripagato da un'esperienza di intrattenimento più intensa." (Henry Jenkins Cultura Convergente Apogeo 2007)


Via Mattia Nicoletti
Luca Brigada's insight:

The trick is to start with the audience and really design an experience for them. The call for creating interactive storytelling experiences is loud and clear: start with the audience…give your audience a compelling experience, one that makes them want to go deeper. (Miriam Simun, “The Current State of Interactive Documentary”)

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Mattia Nicoletti's curator insight, March 3, 2013 2:33 AM

The author explains that in a transmedia project we have to focus on the creation process.

 

"The critical question is not whether a transmedia story will deliver a user experience, but rather, how a specific user experience can be created. The decisions a transmedia author makes in three key areas will determine the kind of experience the user will have:

Story design, which focuses on the design of the storyworld and story elements such as characters, settings, events, and plot.Audience engagement design, which focuses on the design of those aspects of the transmedia story involving the audience’s intellectual and emotional participation in the story.User interaction design, which focuses on how users mentally and physically interact with the story’s interface when navigating through the narrative."
Luca Brigada's comment, March 12, 2013 1:28 AM
This article explain what is a transmedia project.
Rescooped by Luca Brigada from The importance of Storytelling
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Modern Mythology and the Transmedia Revolution

Modern Mythology and the Transmedia Revolution | Storytelling Content Transmedia | Scoop.it

Peter Usagi: " The Power of Myth was one of the most popular TV series in the history of public television. In a series of six hour-long episodes, American mythologist Joseph Campbell peeled back the layers of mystery that had once shrouded our species ancient storytelling traditions" ...


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Luciana Viter's comment, August 28, 2012 1:25 PM
Thanks for sharing!