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Rescooped by Luca Brigada from Transmedia: Storytelling for the Digital Age
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SyFy and Trion launch Defiance transmedia experience

SyFy and Trion launch Defiance transmedia experience | Storytelling Content Transmedia | Scoop.it

Peter Smith:  "Defiance is both a TV series and a video game, designed to support each other. The game launches today, the TV series in two weeks."


Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, April 2, 2013 10:01 PM

In case you've missed all the coverage to date, here's an excellent article explaining what the transmedia experience called Defiance is all about.

Rescooped by Luca Brigada from Transmedia: Storytelling for the Digital Age
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How Syfy Turns TV Shows Into Social Phenomenons

How Syfy Turns TV Shows Into Social Phenomenons | Storytelling Content Transmedia | Scoop.it

A very interesting interview with Craig Engler, senior vice president and general manager of Syfy Digital that he told how Syfy turns tv shows into social phenomenons:


Via The Digital Rocking Chair
Luca Brigada's insight:

"Ideally before any show begins production we'll sit down with our TV development team, the show's creators and our marketing and digital teams to kick around social ideas and discuss what we think makes the most sense for that particular show. We focus on ideas that complement the show's content, that will have a wide reach and that are technically feasible to achieve.

Our major emphasis is that any social TV content has to feel organic to the audience and authentic to the show, not like it's a force fit, because that's not fun for anyone. We'll discuss dozens of ideas and then hone in on the one that makes the most sense. Sometimes that's a variation on something we've done before, but most often it's something that no one has tried before. Those are the most gratifying."

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The Digital Rocking Chair's curator insight, March 9, 2013 8:54 PM

Truer words ... " we have to make sure we're on the top of our game when it comes to social, because if it feels like we're faking it, the audience will know right away."


Henrik Safegaard - Cloneartist's curator insight, March 10, 2013 12:13 AM

We don't look at social as something we do, we look at social as part of who we are.

Pamela Bartar's curator insight, March 10, 2013 3:23 AM

added value ! ?....