Are you a transmedia solo artist, rock band or what? | Storytelling Content Transmedia | Scoop.it

Simon Staffans:  "A couple of years ago I wrote a post on transmedia, examining a comparison that Jeff Gomez often sports; the one of likening transmedia to a symphony orchester, where you have a great number of different instruments – or media platforms – that need to be conducted in precisely the right way in order for them to create the harmonies that will make people sit up, take notice and flock to the content."


Via The Digital Rocking Chair