Storytelling Content Transmedia
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Rescooped by Luca Brigada from Transmedia: Storytelling for the Digital Age
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Rabbit Holes: Transmedia in The Lizzie Bennet Diaries | Darceny

Rabbit Holes: Transmedia in The Lizzie Bennet Diaries | Darceny | Storytelling Content Transmedia | Scoop.it

Brielleariana:  "Transmedia is such a new concept that I had to physically add it to my Word document dictionary to avoid the stupid red lines" ...


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Louise Robinson-Lay's curator insight, May 6, 2013 6:26 AM

A great way to teach using trains edit storytelling.

Dr. Pamela Rutledge's comment, May 6, 2013 10:15 AM
I love Word dictionary updates as tiny markers of substantive change--I had to add 'cocreation' and 'cocreator' to mine along with transmedia. Interestingly, it already knew 'prosumer.'
Dr. Pamela Rutledge's curator insight, May 6, 2013 10:32 AM

I love Word dictionary updates as tiny markers of substantive change--I had to add 'cocreation' and 'cocreator' to mine along with transmedia. Interestingly, it already knew 'prosumer.'

Rescooped by Luca Brigada from Transmedia: Storytelling for the Digital Age
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Transmedia Storytelling: Building Worlds For and With Fans

Transmedia Storytelling: Building Worlds For and With Fans | Storytelling Content Transmedia | Scoop.it

Gianluca Fiorelli:  "Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process?"


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Dr. Pamela Rutledge's curator insight, May 2, 2013 2:17 AM

Brand experience is already 'transmedia,' but the opportunity with media convergence is to make it a coordinated story-based experience designed for audience participation.  Narrative = cognitive coherence and participation = stakeholders.

Charles Martini's curator insight, May 18, 2013 6:55 AM

Simple but genius.