Storytelling Content Transmedia
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Rescooped by Luca Brigada from Transmedia: Storytelling for the Digital Age
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The Pixar Perspective on The Necessity of Trailers

The Pixar Perspective on The Necessity of Trailers | Storytelling Content Transmedia | Scoop.it

Josh Spiegel:  "Great movie trailers are something of a lost art. While we are overloaded with ads for every new big-budget movie these days, they’re getting more obnoxious, cacophonous, and ruinous" ...


Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, March 20, 2013 4:15 AM

All the more reason to take a transmedia storytelling approach to film marketing :)

Louise Robinson-Lay's curator insight, March 21, 2013 5:05 AM

teaching about film can be enhanced with the use of trailers. Analyzing the importance off them, the structure of them and the key features is a great way in to film study.

Rescooped by Luca Brigada from Transmedia: Storytelling for the Digital Age
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The Transmedia Secret of Secret Cinema

The Transmedia Secret of Secret Cinema | Storytelling Content Transmedia | Scoop.it

Jon Vidar:  "The production that the Secret Cinema crew puts on is a true transmedia experience in the fullest sense of the definition from Henry Jenkins" 

 

"[...] La convergenza richiede ai media di ripensare i vecchi concetti di consumo [...] se i vecchi consumatori erano considerati soggetti passivi, i nuovi invece sono attivi" (Henry Jenkins Cultura Convergente 2007 Apogeo) 

 

e il consumatore diventa consum-attore protagonista del centro della scena come co-creatore di contenuti e sempre più immerso nell'esperienza che sarà sempre più transmediale.


Via The Digital Rocking Chair
Luca Brigada's insight:

The production that the Secret Cinema crew puts on is a true transmedia experience in the fullest sense of the definition from Henry Jenkins. "Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes its own unique contribution to the unfolding of the story."

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The Digital Rocking Chair's curator insight, March 7, 2013 5:14 AM

How to "completely immerse your audience into the world of the movie" ...

Pagina Uno's curator insight, March 7, 2013 10:12 AM

La maggior parte del l'idea alla base di Secret Cinema, è sorprendentemente semplice: immergere completamente il pubblico nel mondo del film, entrare in contatto con la storia in un modo più profondo.