Transmedia Seattle
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Transmedia Seattle
adventures in immersive storytelling technique with a NW twist
Curated by Brad Tollefson
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Rescooped by Brad Tollefson from Just Story It! Biz Storytelling
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Better Storytelling: 7 Ways to Grab Someone’s Attention

Better Storytelling: 7 Ways to Grab Someone’s Attention | Transmedia Seattle | Scoop.it
It’s your most important currency.

Via Karen Dietz
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Karen Dietz's curator insight, July 7, 2015 5:18 PM

What a nifty post that zeros in on ways to make our storytelling better -- based on science. 


The author, Ben Parr @benparr, the author of Captivology (oooh, nice new word!) shares with us 7 things to focus on if we want to capture someone's attention. Like:

  • Automaticity
  • Rewards
  • Mystery
  • Acknowledgement


Parr explains what he means by each element. After reading the article, ask yourself questions like,

  1. "How can I bring my mystery into my stories?"
  2. "What are ways I can acknowledge people either in my stories, or with my stories?"
  3. "How can I craft my story so a reward is included?"
  4. "What phrase do I want to repeat to have stick in people's minds?"


You'll think of others, too as you read about all 7 elements. This will be fun to do. Get started right away.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

Tina Stock's curator insight, July 10, 2015 12:59 AM

From Karen Karr's review


The author, Ben Parr @benparr, the author of Captivology(oooh, nice new word!) shares with us 7 things to focus on if we want to capture someone's attention. Like:

  • Automaticity
  • Rewards
  • Mystery
  • Acknowledgement


Excellent article!

Rescooped by Brad Tollefson from Just Story It! Biz Storytelling
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Make It Visual – “Story-Boarding” the Story of Your Fully Engaged ...

Make It Visual – “Story-Boarding” the Story of Your Fully Engaged ... | Transmedia Seattle | Scoop.it
Company's live a never-ending story: I've got to re-engage my teams. They have that story because of a never-ending problem. No, two: Engagement wears.

Via Karen Dietz
Brad Tollefson's insight:

The secret? YOU are not who the story is about. The story insteadis about others and those in your company. Hyers explains very well how to make the shift...

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Karen Dietz's comment, January 21, 2013 1:05 PM
Thank you Brad!
Brad Tollefson's comment, January 21, 2013 3:52 PM
Thank you! Karen
Oakville Deals's curator insight, January 22, 2013 11:29 AM

Reasons why story telling works so well. Good article.