Transmedia Seattle
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Transmedia Seattle
adventures in immersive storytelling technique with a NW twist
Curated by Brad Tollefson
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Rescooped by Brad Tollefson from Just Story It! Biz Storytelling
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Better Storytelling: 7 Ways to Grab Someone’s Attention

Better Storytelling: 7 Ways to Grab Someone’s Attention | Transmedia Seattle | Scoop.it
It’s your most important currency.

Via Karen Dietz
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Karen Dietz's curator insight, July 7, 2015 10:18 PM

What a nifty post that zeros in on ways to make our storytelling better -- based on science. 


The author, Ben Parr @benparr, the author of Captivology (oooh, nice new word!) shares with us 7 things to focus on if we want to capture someone's attention. Like:

  • Automaticity
  • Rewards
  • Mystery
  • Acknowledgement


Parr explains what he means by each element. After reading the article, ask yourself questions like,

  1. "How can I bring my mystery into my stories?"
  2. "What are ways I can acknowledge people either in my stories, or with my stories?"
  3. "How can I craft my story so a reward is included?"
  4. "What phrase do I want to repeat to have stick in people's minds?"


You'll think of others, too as you read about all 7 elements. This will be fun to do. Get started right away.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

Tina Stock's curator insight, July 10, 2015 5:59 AM

From Karen Karr's review


The author, Ben Parr @benparr, the author of Captivology(oooh, nice new word!) shares with us 7 things to focus on if we want to capture someone's attention. Like:

  • Automaticity
  • Rewards
  • Mystery
  • Acknowledgement


Excellent article!

Rescooped by Brad Tollefson from Just Story It! Biz Storytelling
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Make It Visual – “Story-Boarding” the Story of Your Fully Engaged ...

Make It Visual – “Story-Boarding” the Story of Your Fully Engaged ... | Transmedia Seattle | Scoop.it
Company's live a never-ending story: I've got to re-engage my teams. They have that story because of a never-ending problem. No, two: Engagement wears.

Via Karen Dietz
Brad Tollefson's insight:

The secret? YOU are not who the story is about. The story insteadis about others and those in your company. Hyers explains very well how to make the shift...

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Karen Dietz's comment, January 21, 2013 6:05 PM
Thank you Brad!
Brad Tollefson's comment, January 21, 2013 8:52 PM
Thank you! Karen
Oakville Deals's curator insight, January 22, 2013 4:29 PM

Reasons why story telling works so well. Good article.

Rescooped by Brad Tollefson from transmedia marketing: storytelling for business, art and education
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What is Story Theory? How to Use It to Create Awesome Brand Affinity

Presentation given to University of Chicago Alums re: Story Theory and its Application To Marketing

Via Karen Dietz, Tina Stock
Brad Tollefson's insight:

good reference material AND highlights a big issue - what is your archetype?

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Karen Dietz's curator insight, November 25, 2014 7:48 PM

Here's a great piece colleague Jim Signorelli put together about how story theory works better as an approach in branding than giving a list of essential story elements or simple story structures.


Right on Jim! It won't take readers long to go through this SlideShare piece and reap the benefits. Of course I love Doug Lipmans story dynamics chart on slide 18, the Identification Filter (oops Jim, there's a typo here!) on slide 20, and the motive chart on slide 27.


The definition of story beginning on slide 37 is OK and goes beyond what most people produce. I'm biased though. I like what Peggy Van Pelt from Disney and I came up with oh so many moons ago -- "a story is an act of communication providing packets of sensory material and an emotional narrative arc allowing listeners to quickly and easily internalize it, understand it, and create meaning from it."


I like this definition because it focuses not on what a story is, but on what it does. What's the lesson here? There is no 1 right definition. Be aware of the variety of existing story definitions and use the one that fits your objectives at that particular time.


OK -- enough said. Enjoy the insights in Jim's post and keep the light for storytelling well lit and tended!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Tina Stock's curator insight, November 25, 2014 10:56 PM

good reference material AND highlights a big issue - what is your archetype?