Overall, people watch independent web series like Pretty, Brothers, and Be Here Nowish because, simply put, they’re good. Their success lies in the creators having a solid product from the beginning… but not nearly the kind of “solid,” ratings-guaranteed product that TV networks will sink their money into. Rather, independent web series need to target independent people. These ones all expertly navigated the line between wide appeal and niche audiences, gaining enthusiastic viewers and reviewers. If you want to do the same with your indie series, what you need is first some cash, then a solid pilot episode, an attractive web page, a social media presence, and a crowdfunding link. From there, people will tell you whether you’re good enough to grow or not.
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