Transmedia Seattle
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Transmedia Seattle
adventures in immersive storytelling technique with a NW twist
Curated by Brad Tollefson
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UX 101: What Is User Experience? [infographic]

UX 101: What Is User Experience? [infographic] | Transmedia Seattle |

When it comes to design, user experience is one of the key things.


According to this infographic, 68% of users leave because of poorly designed websites and 62% of customers base future purchases on past experiences. These stats alone are clear enough that UX (User Experience) isn’t something that can be taken lightly. The life and blood of your business might very well depend on this factor alone.


Have a look at this infographic to learn more about what User Experience is all about.

Via Lauren Moss
Ennio Martignago's curator insight, August 2, 2013 7:42 AM

Chissà quanti IT manager considerano che l'impatto delle piattaforme in azienda dipende dal fatto che il "68% degli utenti abbandona a causa della scarsa qualità nel design della UI mentre il 62% di essi basa le proprie scelte sulle esperienze passate"? Di certo una valutazione di questo genere influisce sulla fiducia dei clienti interni verso i propri IT manager. Non siamo più negli anni '80 o '90 quando bastava buttare lì qualche terminologia tecnica per zittire tutti. Oggi vi è una conoscenza basata sul confronto di altre proposte, su quelle adottate a casa propria e su pacchetti tutto compreso testabili facilmente dall'utilizzatore finale. 

Prof. Hankell's curator insight, August 2, 2013 10:49 AM

UX = User eXperience

RDV Weekly's curator insight, February 7, 2014 4:02 PM

Let's talk UX basics... and how the numbers speak to the importance to having an excellent interface.

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The Need for Storytelling in User Experience Design

Sarah Doody presentation on the need for storytelling in UX design.


Via Jos Kok, Bart
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Improving UX with Customer Journey Maps

Improving UX with Customer Journey Maps | Transmedia Seattle |
An introduction to customer journey maps, a technique from service design that can be applied to UX of websites.
Brad Tollefson's insight:

Journeys vs Personas?  Journeys....

Terry Patterson's curator insight, June 16, 2013 5:04 PM

I find journey maps a great exercise, especially when the experience is poorly understood at first and user research has been done to understand it. The problem I see with them (from practice) is that while it is easy to illustrate a general user journey, it is difficult to account for every user mental model and contextual behavior; therefore, it is important to understand that journey maps illustrate generalities. In my opinion, complex user journeys better be backed up by good user research. 

Heather Quintal's curator insight, October 8, 2014 4:06 PM

We use customer journey maps as an early step to align the team and focus the project on the right areas of the website. We have a great template you can download here: