"Now that the National Film Board of Canada is not the only big player in the game of transmedia storytelling (outside of the branding world, of course), the Tribeca Film Institute, Mozilla and more are eager to put their money and support behind transmedia storytelling"
The work leverages the strengths of each medium it uses.
If you’re just putting video on the web, that’s not very exciting. The web is there to foster dialog, participation, it’s not television or a movie theater. If you’re going to use a mobile phone as one of your storytelling platforms, why not emphasize the user’s intimacy with the device. Smart phones have become intensely personal items.
In short, transmedia creators and producers would do well not to simply scatter their stories across different media. They have to carefully consider the features and strengths of the platform, and design the expression of that aspect of the narrative to take best advantage of them.
It’s also important for creators to place within each expression of the story a marker of some sort that will lead the audience to the next medium. This can be done subtly, within the context of the story, but some aspect of the interface will also need to more overtly tell us how to get to the rest of the presentation. Fail to do that well, and you’re audience (or as I prefer to call them, participants) won’t be able to enjoy the complete work...
Startup Weekend Transmedia: "Transmedia is fundamentally about leveraging multiple platforms and mediums to tell a story or build an interactive experience. In most cases, projects require the collaboration of people with very different skill sets and specific expertise" ...
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