Empathy: it’s a buzzword in the UX design world. Everybody’s doing it! But what exactly are they doing? There isn’t a quick “Empathy Filter” that we can apply to our work or our team, no formula to pump out results, and no magic words to bring it forth. There is, however, a simple workshop activity that you can facilitate with stakeholders (or anyone responsible for product development, really) to build empathy for your end users. At Cooper, we call it Persona Empathy Mapping.
Via Terry Patterson
“ Transmedia--storytelling through multiple narratives and platforms--is a fairly new medium that continues to fascinate me (see my previous transmedia posts here). Horror author and filmmaker Oldric...”
Via Simon Staffans
Realscreen talks with producers who are transforming the documentary experience using interactive games and buzzy transmedia elements to discover what works best in the doc world. (Pictured: docugame Fort McMoney)
“ 'Everyone talks about building a relationship with your customer. I think you build one with your employees first,” says newly appointed Senior Vice President of Retail at Apple Angela Ahrendts. The more you invest in terms of genuine listening, sharing and engagement, the more likely it is that your”
Via The Customer's Shoes
“ Realscreen talks with producers who are transforming the documentary experience using interactive games and buzzy transmedia elements to discover what works best in the doc world. (Pictured: docugame Fort McMoney)”
Via Juliana Loh
When it comes to design, user experience is one of the key things.
According to this infographic, 68% of users leave because of poorly designed websites and 62% of customers base future purchases on past experiences. These stats alone are clear enough that UX (User Experience) isn’t something that can be taken lightly. The life and blood of your business might very well depend on this factor alone.
Have a look at this infographic to learn more about what User Experience is all about.
“ Steve chats with Sean C Stacey and Jonathan Waite about the upcoming ARGFest in Portland Oregon, I Love SexTapeAnimatedBees' Tenth Anniversary, and wrap things up with a Cross-Media Moment from an upcoming summer comedy, Sex Tape.”
Via Simon Staffans
Brad Tollefson's insight:
Can't wait for ARGFest 2014 Portland, July 31 - August 2! Are you going?
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