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Transmedia Heresy! Don’t Start with the Story… My new post for Transmedia Coalition! Busy on the next..

Transmedia Heresy! Don’t Start with the Story… My new post for Transmedia Coalition! Busy on the next.. | Transmedia Seattle | Scoop.it
Recently, I was in Singapore for the second Transmedia SG, giving a Masterclass on Native & Indie, & I had the opportunity to connect with two fellow Transmedia Alliance co-founders, Anita Ondine & Marco Sparmberg.

Via siobhan-o-flynn
Brad Tollefson's insight:

Love it- and R. Pratten's comment... more to come.

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siobhan-o-flynn's curator insight, July 8, 2013 8:29 AM

Morning all! I'm starting a new venture joining The Transmedia Coalition as a blogger & my 1st post (on Ruby Skye PI) is up! thanks to Jill Golick for generous info sharing as always & and thanks to Marco Sparmberg for sparking the idea for this post

 

If you're working on something interesting, let me know

 

@sioflynn 

Dr. Pamela Rutledge's comment, July 8, 2013 2:13 PM
Nice post, Siobhan! Interesting reframe (as we psychologists like to say to try to sound erudite). Is this a chicken and egg thing? Storytelling starts with the audience because all connection starts with a psychological need. Success fulfillment of the need (excitement, emotion, transportation, curiosity, engagement) means you have to know what need your are filling and not just how and where but what story to tell to reach them. The genius, then, is two-fold, the humanity to see the need and the skill to crafting the story to match the need. Love the example.
siobhan-o-flynn's comment, July 8, 2013 5:39 PM
I like the way you frame this Pamela! It is indeed a two-fold process & understanding the audience, especially for interactive and/or multi-platform is HUGE! At least two more examples to follow!

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Transmedia Seattle
adventures in immersive storytelling technique with a NW twist
Curated by Brad Tollefson
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Surreal World Seattle

Surreal World Seattle | Transmedia Seattle | Scoop.it

 Meet Webby: http://youtu.be/2XfvzdQOnmY

 

Curious about transmedia storytelling, joining the next Transmedia Seattle MeetUp!, why we love TransmediaSF, what it was like to be a part of the world premiere of Transmedia Jam?

Watch a project evolve in front of your eyes as intrepid members of Transmedia Seattle continue to iterate and fail forward on a project launched during Transmedia Jam 2012.  

This transmedia project originated with the idea of how best to tell the unlikely love story of a webcam named Webby, recently retired after 15 years of objectively recording endless interviews with contestants on a  'Real Life' - like TV reality show called Sureal World Seattle.  Now that she's been retired- she's has love or attitude to share.  Need some love, got some advice,  or attitude. I think you'll see Webby needs a little help from her friends. Come and get/give it! Robert Pratten weighed in.  How 'bout you? What are we doing wrong- and right? today. 

 

Our current aim is to make Surreal World Seattle a destination for all interested in how to Just Do It! with transmedia, or honest assessment from a spunky webcam in love...

 

I think you're gonna love Webby OR Mike...

 

Sparky...

 

Join Transmedia Seattle MeetUp!: http://www.meetup.com/Transmedia-Seattle/

About TransmediaSF: http://www.meetup.com/transmediaSF/

About Transmedia Jam!: http://transmediajam.com/index.html

 

Read this article:http://terribleminds.com/ramble/2012/06/28/andrea-phillips-the-terribleminds-interview/

Get this book:http://www.amazon.com/gp/product/0071791523/

Why we love Conducttr: http://www.tstoryteller.com/ ; - easy... You want a platform manager or a partner? Conducttr is Robert.

 

Then just watch how we do it, ask when something is confusing, or tell us how you would do it better/differently. 

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School for Travel Writing, Photography, Filmmaking | Travel Journalism | MatadorU

School for Travel Writing, Photography, Filmmaking | Travel Journalism | MatadorU | Transmedia Seattle | Scoop.it
Online courses, tips, and professional career development community for travel photographers, writers, and filmmakers. Endorsed by National Geographic.
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Web designer role evolves, pushing into digital publishing

Web designer role evolves, pushing into digital publishing | Transmedia Seattle | Scoop.it
The times they are a-changing for web designers, according to results of a survey by digital industry body AIMIA and Adobe. The 'Web Design Survey' found web designers are expecting a large increase in mobile development, particularly video and...

Via Pekka Puhakka
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INFOGRAPHIC: The Science of Storytelling

INFOGRAPHIC: The Science of Storytelling | Transmedia Seattle | Scoop.it
Brand storytelling is big - and getting bigger. As we're all geeky about the content, stories and ideas that brands publish we thought we'd take a look at the

Via José Carlos, Juliana Loh
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Nacho Vega's curator insight, July 3, 5:37 PM

Keep it short!

Edgar Mata's curator insight, July 5, 1:37 PM

Cuenta cuentos

Miguel A. de Jesus's curator insight, July 6, 12:16 AM

Great Infographic about the affects of Storytelling on the Brain .

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Conductrr Conference is for Creative Transmedia Enthusiasts | Nerd Stalker

Conductrr Conference is for Creative Transmedia Enthusiasts | Nerd Stalker | Transmedia Seattle | Scoop.it

Via Simon Staffans
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Simon Staffans's curator insight, August 17, 2:23 AM

A talk with Rob about the upcoming conference.

Jeni Mawter's curator insight, August 19, 3:08 AM

To be experienced on 17 October 2014

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The Daily Routines Of 26 Of History's Most Creative Minds

The Daily Routines Of 26 Of History's Most Creative Minds | Transmedia Seattle | Scoop.it
“10 p.m. to 7 a.m.: Sleep. 9 a.m. to 5 p.m.: Be a genius.”
Via siobhan-o-flynn
Brad Tollefson's insight:
Nice!
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‘The And’ Interactive Documentary Shows What Happens When Couples Are Completely Honest With Each Other

‘The And’ Interactive Documentary Shows What Happens When Couples Are Completely Honest With Each Other | Transmedia Seattle | Scoop.it
“Would you ever talk with your partner aboutwhat one of you would do if the other cheated? Or about the best memories youboth have from your relationship? Or about what the power dynamic is likebetween you? Obviously these are difficult conversations to have, but they’reones that we need to have”
Via siobhan-o-flynn
Brad Tollefson's insight:
So well done! Fascinating and simple format for allowing all audience members their own way into some tricky territory. I want to revisit this format in other docs.
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Inside A Large Social Media Ad Campaign - #infographic

Inside A Large Social Media Ad Campaign - #infographic | Transmedia Seattle | Scoop.it
“This infographic presents the entire life-cycle of a large social advertising campaign for summertime sweets, a make-believe ice cream brand.”
Via Thomas Faltin, siobhan-o-flynn
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Jeni Mawter's curator insight, July 24, 9:53 PM

Story creators need to make their own social media splash.

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How to Use Visual Content for Real-Time Engagement

How to Use Visual Content for Real-Time Engagement | Transmedia Seattle | Scoop.it
Is visual content part of your social media strategy? This article shows four ways you can use visual content to motivate real-time interaction.
Via Kamal Bennani
Brad Tollefson's insight:
Adapting this frame of mind can be of use to a Transmedia creator.
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The Potato Salad Kickstarter That Raised Over $37,000

The Potato Salad Kickstarter That Raised Over $37,000 | Transmedia Seattle | Scoop.it

Via Michael Plishka
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Relationships Matter: What We Can Learn From the Top 25 Most Socially Engaged Companies on LinkedIn [INFOGRAPHIC]

Relationships Matter: What We Can Learn From the Top 25 Most Socially Engaged Companies on LinkedIn [INFOGRAPHIC] | Transmedia Seattle | Scoop.it
“ 'Everyone talks about building a relationship with your customer. I think you build one with your employees first,” says newly appointed Senior Vice President of Retail at Apple Angela Ahrendts. The more you invest in terms of genuine listening, sharing and engagement, the more likely it is that your”
Via The Customer's Shoes
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Making transmedia work for documentaries

Making transmedia work for documentaries | Transmedia Seattle | Scoop.it
“ Realscreen talks with producers who are transforming the documentary experience using interactive games and buzzy transmedia elements to discover what works best in the doc world. (Pictured: docugame Fort McMoney)”
Via Juliana Loh
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Juliana Loh's curator insight, July 11, 3:56 PM

The NFB has been doing some seriously interesting work in the storytelling and transmedia field. Take a look at how they've tackled Alberta's controversial Northern Gateway Project. 

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BreakThru Radio

“ break thru radio”
Via Simon Staffans
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Simon Staffans's curator insight, July 16, 12:45 AM

Jay Bushman in an interview - LBD and more.

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How to become a backpack filmmaker

How to become a backpack filmmaker | Transmedia Seattle | Scoop.it
Being paid to travel with your camera sounds great, but what's the reality of travel filmmaking? How do you get started, and can you make money doing it?
Brad Tollefson's insight:

I arrive in a location, and usually set myself a challenge of finding a story within 3-4 days. Sometimes I might have a theme related to the location, but other times I have no idea what I am going to do a story about. I really love this aspect of my work, leaving it up to chance, just seeing what eventuates...

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Here's Why Empathy is The Key to Good Storytelling

Here's Why Empathy is The Key to Good Storytelling | Transmedia Seattle | Scoop.it
In this guest post, the filmmakers of the forthcoming feature documentary, "My Country, No More" explain the importance of empathy in the storytelling process.

Via siobhan-o-flynn
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The Revolution in Interactive Storytelling Has Arrived, and Surprise, Google Is Behind It

The Revolution in Interactive Storytelling Has Arrived, and Surprise, Google Is Behind It | Transmedia Seattle | Scoop.it
Last week, Google’s Advanced Technology and Projects group released the second animated short, Buggy Night, in its Spotlight Stories, a series of interactive mobile-specific animated films available on Moto X phones. Like the first film in the series, Windy Day, which debuted last October, the new short relies on spatial awareness and the sensory inputs of a mobile device to create a distinctive storytelling experience. Readers would be justified to express skepticism at the words ‘interactive’ and ‘animation’ being used in the same sentence. The concept has been touted often, yet rarely executed in a manner that suggests it could become a viable alternative to linear entertainment experiences. These shorts have finally proven, to me at least, that there is a promising future ahead for interactive animation and immersive worlds where multiple stories can unfold at the individual viewer’s pace, with no two viewing experiences alike. While it still requires some imagination to see where this could all go, and how it might eventually figure into our emerging augmented reality environment and mixed digital-physical world, the idea no longer seems as far-fetched and impractical as it once did. Before we imagine the possibilities, let’s look more closely at the pathbreaking animated shorts that stand before us today. The stories of both Windy Day and Buggy Night are simple but effective ideas designed to explore the interactive concept: in one, a mouse loses his hat on a windy day, and in the other, a group of bugs attempt to hide from a hungry frog. Since most readers of this site will not have a Moto X readily available to experience these shorts, simply imagine that you are standing in the middle of an animated scene. The action takes place all around you in a 360 degree space. Anywhere you turn your phone—left, right, up or down—could potentially reveal something happening. The film’s running time depends entirely on how often you, the viewer, chooses to move your camera—the more you move it, the longer it takes to finish the story. This video gives a sense of the physicality of the viewing experience: The interactivity in these shorts not only feels natural, but adds immensely to the viewing experience. This success can partly be attributed to the amount of interactivity allowed to the audience. While control of the camera is ceded to the viewer, the overall narrative remains in the hands of filmmakers. It’s a careful balance between interactivity and linear storytelling that recognizes tried-and-true narrative structures can’t be reinvented—the only thing that changes is how we experience them. Over the years, we have moved from oral tradition to literary form, and finally, visual delivery systems like film and video. While each new mode of expression presents a distinct set of narrative possibilities, the underlying story form must remain intact, an idea heretofore not clearly acknowledged in interactive attempts. Google’s entry into interactive storytelling and immersive animation began almost accidentally with their purchase of Motorola Mobility in 2012. Eager to explore the untapped potential of phones as an experiential device, they launched an open-ended research group called Advanced Technology and Projects—ATAP for short—to foster innovation and develop next-generation concepts. Spotlight Stories is one of the ideas that has emerged out of ATAP, alongside complementary technologies like Project Tango. (Google sold Motorola a month-and-a-half ago, but as an acknowledgement of ATAP’s importance, the group was not part of the sale and remains a part of Google.) Google/Motorola also learned something that it took the computer animation industry decades to fully understand: if the creative potential of a technology is to be fully unleashed, creative people need to “challenge the technology,” as John Lasseter is fond of saying. Google brought on board a highly qualified team to push the limits of interactive storytelling. The first two films have been directed by Jan Pinkava (creator and co-director of Ratataouille) and veteran animator Mark Oftedal (who animated on Toy Story and A Bug’s Life among other films). Another Pixar vet, Doug Sweetland (Presto), supervised the animation, and notable children’s book author/illustrator Jon Klassen (This is Not My Hat) styled the look of the shorts. This core group worked in tandem with ATAP’s technical program lead, Baback Elmieh, and his team of technologists and scientists, to create the films. Continuing Google’s trend of working with A-list creative talents, another upcoming Spotlight short will be directed by Glen Keane. The Spotlight Stories aren’t just exploring new ways of telling stories interactively, they are also pushing forward the technological development of mobile devices. Google touts in their promotion of Spotlight Stories that mobile graphics processors now rival the capabilities of video game consoles such as the PS3 and Xbox 360, a fact that will come as a surprise to the average smartphone user who is accustomed to the primitive worlds of Candy Crush and Angry Birds. This dormant computational power is finally being used, and in turn, developed further to meet the demands of the Spotlight Stories. Among the numerous technological highlights, the shorts contain the first-ever real-time subdivision surfaces on a mobile device using Pixar’s open graphics standard, OpenSubdiv. Not so coincidentally, Windy Day’s director Jan Pinkava also directed the Oscar-winning Geri’s Game (1997), which was the first Pixar production to use subdivision. Stay tuned to Cartoon Brew, where next week we will dig more deeply into the creative and technological challenges of interactive storytelling in an interview with Jan Pinkava. (Disclosure: Google provided Cartoon Brew with Moto X phones to view the Spotlight Stories. The phones have been used for the sole purpose of viewing the shorts.)

Via Juliana Loh
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Juliana Loh's curator insight, March 15, 4:09 PM

Who is the monstrous 'Google' and what have they done? Stories dammit! And it looks like they're doing a fine job.

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Making transmedia work for documentaries

Making transmedia work for documentaries | Transmedia Seattle | Scoop.it
Realscreen talks with producers who are transforming the documentary experience using interactive games and buzzy transmedia elements to discover what works best in the doc world. (Pictured: docugame Fort McMoney)

Via Juliana Loh
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Juliana Loh's curator insight, July 11, 3:56 PM

The NFB has been doing some seriously interesting work in the storytelling and transmedia field. Take a look at how they've tackled Alberta's controversial Northern Gateway Project. 

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How to Create Characters That Feel Like Real People

How to Create Characters That Feel Like Real People | Transmedia Seattle | Scoop.it
Justin Morrow approaches writing characters from a psychoanalytical perspective. Story is, at its core, a metaphor for how to live. We live vicariously through the characters we see on the page or the screen.
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A Look into the World of Transmedia Storytelling and Alternate Reality Games

A Look into the World of Transmedia Storytelling and Alternate Reality Games | Transmedia Seattle | Scoop.it
“In a search for similarity, one particular aspect of the human psyche stands out. This is our underlying desire for beauty, which differs from person to person. Regardless, we are all compelled to...”
Via siobhan-o-flynn
Brad Tollefson's insight:
Three Transmedia Producers go into a bar. One orders 100%alcohol- medicinal to fielddress a wound, another orders absinthe for himself and every person in town, and one lights up asking the bartender to crank up the tunes. A good time was had by all. Again. And community grew.
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How 'Frozen' fandom changed Disney's stance on copyright infringement

How 'Frozen' fandom changed Disney's stance on copyright infringement | Transmedia Seattle | Scoop.it
'There's a reason Frozen was the highest-grossing animated film ever....What it comes down to is that people love Frozen. Any online parodies,interpretations, or additional kind of videos the movie has generated only serve to illustrate this. Sure, other people may benefit from these videos’ success a little bit, but it’s Disney who benefits the most in the long run. Essentially, Disney decided to look at these viral videos as free advertising for the movie. And with the titanic amount of money Frozen has brought in (well over a billion worldwide), it’s hard not to suggest that the film’s online presence had at least a small hand in this. Basically, Disney has figured out that online engagement only advances their brand...'
Via siobhan-o-flynn
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Jeni Mawter's curator insight, July 24, 10:12 PM

The slippery slope of Copyright in today's market. 

The Digital Rocking Chair's curator insight, July 25, 5:23 AM


Chris Osterndorf:  "From films, to toys, to parks, Walt Disney's original vision has come to fruition so completely it’s hard to imagine even he knew what was possible.  And one of the chief ways Disney has kept that original vision intact is by building a reputation for being very, very litigious."

Greg Clemett's curator insight, July 26, 5:00 AM

Same old adage... all publicity is good publicity?

Or... 'we're making so much money, why bother with time and cost of fighting it'!

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The Murray Affair : a Bill Murray Art Show

The Murray Affair : a Bill Murray Art Show | Transmedia Seattle | Scoop.it
“This is the world's best and most wonderful Bill Murray art show. You can submit art to this show and bask in the magic of all Things Bill Murray”
Via siobhan-o-flynn
Brad Tollefson's insight:
What smart collaborative crowdsourced fun.
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The Ninja Skill for UX Designers

The Ninja Skill for UX Designers | Transmedia Seattle | Scoop.it
“ Earning Your Whiteboard Belt ”
Via yannick grenzinger
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Brad Tollefson's curator insight, July 19, 3:48 PM

realtimeboard.com?

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How to Use Persona Empathy Mapping | UX Magazine

How to Use Persona Empathy Mapping | UX Magazine | Transmedia Seattle | Scoop.it
Empathy: it’s a buzzword in the UX design world. Everybody’s doing it! But what exactly are they doing? There isn’t a quick “Empathy Filter” that we can apply to our work or our team, no formula to pump out results, and no magic words to bring it forth. There is, however, a simple workshop activity that you can facilitate with stakeholders (or anyone responsible for product development, really) to build empathy for your end users. At Cooper, we call it Persona Empathy Mapping.
Via Terry Patterson
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Terry Patterson's curator insight, July 20, 7:11 PM

Yet another way to find out details about users in a very creative and practical way. The empathy mapping workshop from Cooper reminds us how important it is to consider "context" in our design work. This is an activity that may cost a bit of time and effort, but when it is well done, it delivers great insight for any design team. 

malek's curator insight, July 21, 7:13 AM

An excellent example of the how to use design thinking in producing this highly informative empathy map.

Juwaeriah Abdussamad's curator insight, July 22, 1:22 PM

A great way to break into mental models!

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How Fonts Affect the User Experience - Six Revisions

How Fonts Affect the User Experience - Six Revisions | Transmedia Seattle | Scoop.it

Via Rebeca Zuniga
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The Black Chronicles, a New Type of Horror Transmedia

The Black Chronicles, a New Type of Horror Transmedia | Transmedia Seattle | Scoop.it
“ Transmedia--storytelling through multiple narratives and platforms--is a fairly new medium that continues to fascinate me (see my previous transmedia posts here). Horror author and filmmaker Oldric...”
Via Simon Staffans
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Simon Staffans's curator insight, July 18, 1:29 AM

A look at a new transmedia project in the horror genre.

The Digital Rocking Chair's curator insight, July 18, 4:10 AM


"The Black Chronicles has many bonus features and elements of surprise. Stibor kindly agreed to answer some of my [Sabrina Ricci] questions about his transmedia project."


Henrik Safegaard - Cloneartist's curator insight, July 18, 4:36 AM

The Black Chronicles has many bonus features and elements of surprise. Stibor kindly agreed to answer some  questions about his transmedia project.

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