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The 15 Things I've Learned about Transmedia Storytelling

The 15 Things I've Learned about Transmedia Storytelling | Transmedia Seattle | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, October 17, 2013 2:36 PM


"Ingrid Kopp, the Tribeca Film Institute's Director of Digital Initiatives, recently shared her wisdom garnered over the year's she has spent in the transmedia world in a presentation for the X Media Lab conference in Switzerland.  While her initial presentation (available via SlideShare at the bottom of this post) had ten lessons learned, she's expanded on the original list with five additional dollops of wisdom."

Transmedia Seattle
adventures in immersive storytelling technique with a NW twist
Curated by Brad Tollefson
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Surreal World Seattle

Surreal World Seattle | Transmedia Seattle | Scoop.it

 Meet Webby: http://youtu.be/2XfvzdQOnmY

 

Curious about transmedia storytelling, joining the next Transmedia Seattle MeetUp!, why we love TransmediaSF, what it was like to be a part of the world premiere of Transmedia Jam?

Watch a project evolve in front of your eyes as intrepid members of Transmedia Seattle continue to iterate and fail forward on a project launched during Transmedia Jam 2012.  

This transmedia project originated with the idea of how best to tell the unlikely love story of a webcam named Webby, recently retired after 15 years of objectively recording endless interviews with contestants on a  'Real Life' - like TV reality show called Sureal World Seattle.  Now that she's been retired- she's has love or attitude to share.  Need some love, got some advice,  or attitude. I think you'll see Webby needs a little help from her friends. Come and get/give it! Robert Pratten weighed in.  How 'bout you? What are we doing wrong- and right? today. 

 

Our current aim is to make Surreal World Seattle a destination for all interested in how to Just Do It! with transmedia, or honest assessment from a spunky webcam in love...

 

I think you're gonna love Webby OR Mike...

 

Sparky...

 

Join Transmedia Seattle MeetUp!: http://www.meetup.com/Transmedia-Seattle/

About TransmediaSF: http://www.meetup.com/transmediaSF/

About Transmedia Jam!: http://transmediajam.com/index.html

 

Read this article:http://terribleminds.com/ramble/2012/06/28/andrea-phillips-the-terribleminds-interview/

Get this book:http://www.amazon.com/gp/product/0071791523/

Why we love Conducttr: http://www.tstoryteller.com/ ; - easy... You want a platform manager or a partner? Conducttr is Robert.

 

Then just watch how we do it, ask when something is confusing, or tell us how you would do it better/differently. 

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When old-fashioned storytelling meets 21st century tech

When old-fashioned storytelling meets 21st century tech | Transmedia Seattle | Scoop.it
Lance Weiler's spin on story-driven innovation has as much to do with imagination and creativity as it does with R&D.

Via siobhan-o-flynn
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How Coca-Cola Cracked Snapchat

How Coca-Cola Cracked Snapchat | Transmedia Seattle | Scoop.it
"We learned we needed to adjust the way we talk to Snapchat’s audience, because they detect when it’s advertising," says Coca-Cola North America content SVP Emmanuel Seuge. The company’s ads repurposed from TV and other social networks performed poorly during Snapchat’s Live Story for the NCAA Final Four tournament. The soda brand continued working "hand in hand" with Snapchat to develop more ad programs; not long ago, as part of Snapchat’s back-to-high-school Story featuring scenes from kids’ first day of classes, the completion rate for a Snapchat-exclusive 10-second Coke spot shot up to 54%.

Via siobhan-o-flynn
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siobhan-o-flynn's curator insight, October 23, 2015 12:00 AM

watching this space...

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Storytelling for Mobiles: Types of Micro Episodes

How to create relevant stories for crucial micro-moments in a users mobile experience. Mastering the Discovery episode, the Action episode, the Road episode ...

Via brandinmind, Soraia Ferreira, siobhan-o-flynn
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Story-driven Innovation - Power To The Pixel

Story-driven Innovation - Power To The Pixel | Transmedia Seattle | Scoop.it
Nick Fortugno, CCO & Co-Founder at Playmatics, and Lance Weiler, Director at Columbia University Digital Storytelling Lab, kicked off this year’s edition of The Conference with two presentation Story-Driven Innovation and Story Play. Looking at R&D and rapid prototyping, the pair explored the wilds of collaboration, authorship and ownership of stories plus engaged the audience in their... View Article

Via mirmilla, siobhan-o-flynn
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mirmilla's curator insight, October 28, 2015 7:12 AM

Very interesting... design thinking inside!

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How Apple Is Giving Design A Bad Name

How Apple Is Giving Design A Bad Name | Transmedia Seattle | Scoop.it
For years, Apple followed user-centered design principles. Then something went wrong.

Via siobhan-o-flynn
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A manifesto for digital freedom in storytelling | The Bookseller

A manifesto for digital freedom in storytelling | The Bookseller | Transmedia Seattle | Scoop.it
As a storyteller, I’m enthralled by the possibilities in technological development for storytelling. Development is by no means done yet because the blessed nerds and geeks among us are always innovating, always improving, always tweaking "what is" to encourage it to become "what it may be."

Via Simon Staffans
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Simon Staffans's curator insight, January 12, 5:23 AM

Because we can imagine, the technology will come.

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Be there for your audience

Be there for your audience | Transmedia Seattle | Scoop.it
From time to time I’m called in to the Finnish Broadcasting Company to sit in as an ”expert” on their social media panel – basically discussing the latest going ons in the world of social media, what new solutions or services are out there, what the most talked about topics are, and why we should…

Via Simon Staffans
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Simon Staffans's curator insight, January 25, 5:49 AM

Thoughts on the state of people's friendships today, how social media and online interactivity has diluted the term somewhat, and how we as content creators have an obligation to make our content be true friends of our audience.

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Ask The Expert: Five Books That Will Help You Master Storytelling - Forbes

Propoint's resident raconteur sat down with presentation consultant Jesse Scinto to learn how to master storytelling and persuasion.

Via Simon Staffans
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Simon Staffans's curator insight, January 25, 6:12 AM

On the complex nature of the much-bandied about term "storytelling"

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How Data-Enhanced Storytelling Is Rapidly Reshaping Both Content and Advertising

How Data-Enhanced Storytelling Is Rapidly Reshaping Both Content and Advertising | Transmedia Seattle | Scoop.it
In its inaugural gathering Thursday, Digital Storytelling, a newly sanctioned event of the Sundance Film Festival, ambitiously set out to better link brand marketers with digital content creators as well as discuss how return on investment on that content will grow and evolve beyond interruptive advertising models.

Via Simon Staffans
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Simon Staffans's curator insight, January 25, 6:14 AM

From Sundance, on the challenge of reaching connected storytellers.

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Columbia Digital Storytelling Lab - Digital Dozen: Breakthroughs in Storytelling

Columbia Digital Storytelling Lab - Digital Dozen: Breakthroughs in Storytelling | Transmedia Seattle | Scoop.it
Digital Dozen: Breakthroughs in Storytelling

Via Simon Staffans
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Simon Staffans's curator insight, January 27, 12:41 PM

The twelve most creative examples of "digitally enabled storytelling" from 2015. And creative they are!

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Solid economics in a fluid content world

Solid economics in a fluid content world | Transmedia Seattle | Scoop.it
Following up on my last post, the post on using layered storytelling as a way of coping with reaching and engaging people in today’s world, I promised some brief thoughts on one of the things we’re all concerned about – money. How do we get a credible revenue stream from our stories? When we have…

Via Simon Staffans
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Simon Staffans's curator insight, February 12, 7:02 AM

Some thoughts and an attempt to tackle the issue of funding and revenue for multiplatform production and stories

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Better Storyelling Improves Your User Experience

Better Storyelling Improves Your User Experience | Transmedia Seattle | Scoop.it

As we launch Content Services, we're sharing our Storytelling Framework, plus insights on how we do it, so you can turn your brand's value into great stories


Via Lianne Picot, Andrea Rossi, Soraia Ferreira
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Lianne Picot's curator insight, February 9, 9:35 AM

Did you know that the Super Bowl ads that use a 'dramatic arc' do better than those that don't? There was research! This article breaks down the arc of storytelling AND gives some really great examples of brands that do it well.

The product is the hero or the user of the product is the hero. The company itself is not the hero! Some great practical tips here on using storytelling in your marketing. Never forget that the stories need to reflect your company culture and values though. Otherwise, people will experience a disconnect.

This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

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SoundHound Unveils Hound, A Next-Generation Audio Assistant A Decade In The Making

SoundHound Unveils Hound, A Next-Generation Audio Assistant A Decade In The Making | Transmedia Seattle | Scoop.it
SoundHound harnessed its song-recognizing technology to create a voice recognition platform that understands complex question criteria.

Via siobhan-o-flynn
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siobhan-o-flynn's curator insight, June 3, 2015 8:58 AM

sounds like a big jump in voice recognition - can't wait to try this

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Why people love immersive, interactive experiences – and how you can create amazing ones - Features

Why people love immersive, interactive experiences – and how you can create amazing ones - Features | Transmedia Seattle | Scoop.it
Ed Daly of experiential agency Seeper explains the best approach to creating experiences that people will love.

Via siobhan-o-flynn
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Jeni Mawter's curator insight, August 30, 2015 11:52 PM

Stepping into Story ...

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The Beautiful Message Joseph Campbell Was Really Trying to Tell Us

The Beautiful Message Joseph Campbell Was Really Trying to Tell Us | Transmedia Seattle | Scoop.it
In the last episode of Rough Draft, your host Demian Farnworth explored storytelling from a myriad of angles, culminating in a thorough vetting of Joseph Campbell’s Hero’s Journey concept.

This time, Demian thoroughly vets Campbell — the man — with superstar Campbell scholar Robert Segal.

Professor Segal is an unstoppable fount of knowledge about Campbell and his work, particularly the Hero’s Journey.

This is a frolicking good ride for those who love myth, psychology, and storytelling. Not to mention a little treat from your host about 20 minutes in. Not to be missed!

Via Gregg Morris, siobhan-o-flynn
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25 Disruptive Technology trends

25 Disruptive Technology trends | Transmedia Seattle | Scoop.it
25 disruptive technology trends 2015-2016 according to Brian Solis, digital analyst, anthropologist and futurist.

Via Jaguar Films, siobhan-o-flynn
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No Particular Order: Thoughts on Non-Linear Storytelling

No Particular Order: Thoughts on Non-Linear Storytelling | Transmedia Seattle | Scoop.it
Practical insights into non-linear storytelling from UNIT9’s new Experiential Creative Director Sean Pruen

Via siobhan-o-flynn
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siobhan-o-flynn's curator insight, November 11, 2015 12:55 PM

very cool post from current industry context

Vivalist's curator insight, November 12, 2015 3:50 AM

The article starts from linear story-telling and early approaches to non-linear and eventually ends up considering the great possibilities that Virtual Reality is offering

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Very Very Very Cool: The 'Monument Valley' team has created a dream of a VR game

Very Very Very Cool: The 'Monument Valley' team has created a dream of a VR game | Transmedia Seattle | Scoop.it
The next game from the developers behind 'Monument Valley' is a dream-like VR adventure.

Via siobhan-o-flynn
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siobhan-o-flynn's curator insight, November 12, 2015 3:52 PM

'So Land's End is a single-player game, then, but one that's meant for sharing. It's short, even by mobile standards, with roughly an hour's worth of gameplay in total. Ustwo envisions players taking in the game over a few sessions -- "I think only me and my girlfriend have played it all in one sitting," said Wong. "It's not really intended for that. ... We're totally aiming for a very casual audience. Anyone that could possibly be interested in VR, come check out Land's End."'

Fausto Cantu's curator insight, November 12, 2015 7:27 PM
Very Very Very Cool: The 'Monument Valley' team has created a dream of a VR game
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Tip: Bookmark these free tools to improve your data storytelling

Tip: Bookmark these free tools to improve your data storytelling | Transmedia Seattle | Scoop.it
WordCounter, SameDiff, and WTFcsv have been designed to help with textual analysis and simplifying spreadsheets

Via Simon Staffans
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Simon Staffans's curator insight, January 22, 5:59 AM

Addressing the challenge of making data accessible and easy to understand

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Creating a future through stories

Creating a future through stories | Transmedia Seattle | Scoop.it
The future is here. You might not recognize it yet, not know it yet, but it travels with you whereever you go. You hold the future in you, and it is yours to mould and shape into whatever you want it to be. We’re living in uncertain times. Refugees and migrants, economic hardships and war,…

Via Simon Staffans
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Simon Staffans's curator insight, January 22, 7:57 AM

Thoughts on looking beyond audience engagement to future-building for audiences

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Ask The Expert: Five Books That Will Help You Master Storytelling - Forbes

Propoint's resident raconteur sat down with presentation consultant Jesse Scinto to learn how to master storytelling and persuasion.

Via Simon Staffans
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Simon Staffans's curator insight, January 25, 6:12 AM

On the complex nature of the much-bandied about term "storytelling"

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Storyteller and bridge builder

Storyteller and bridge builder | Transmedia Seattle | Scoop.it
When I examine the craft of the creator - or the storyteller, the producer or whatever other term you want to use – bridge building comes to mind. What we are, essentially, trying to do is build a bridge. It’s a bridge that is constructed between the stories and the content we’ve come up with…

Via Simon Staffans
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Simon Staffans's curator insight, January 26, 2:07 PM

Thoughts on building bridges through stories, and what tools are needed today vs earlier times... not to mention materials!

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Creating a Community From Scratch

Creating a Community From Scratch | Transmedia Seattle | Scoop.it
It doesn’t matter who we are, we all want the same thing. If we’re documentary filmmakers or marketing professionals, if we’re experience designers or PR managers at BigCorp. What we really really want is to create something that builds a community. This community should, in an ideal world, also have a number of ideal traits…

Via Simon Staffans
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Simon Staffans's curator insight, February 1, 5:20 PM

The formula for creating a vibrant community around your content...

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7 Things We Learned About the TV Industry in 2015

7 Things We Learned About the TV Industry in 2015 | Transmedia Seattle | Scoop.it

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The Digital Rocking Chair's curator insight, January 1, 2:09 PM


Ben Travers:  "Too much TV, better TV and defining TV all helped make 2015 a fascinating time to talk about the goings on of the small screen."