Curious about transmedia storytelling, joining the next Transmedia Seattle MeetUp!, why we love TransmediaSF, what it was like to be a part of the world premiere of Transmedia Jam?
Watch a project evolve in front of your eyes as intrepid members of Transmedia Seattle continue to iterate and fail forward on a project launched during Transmedia Jam 2012.
This transmedia project originated with the idea of how best to tell the unlikely love story of a webcam named Webby, recently retired after 15 years of objectively recording endless interviews with contestants on a 'Real Life' - like TV reality show called Sureal World Seattle. Now that she's been retired- she's has love or attitude to share. Need some love, got some advice, or attitude. I think you'll see Webby needs a little help from her friends. Come and get/give it! Robert Pratten weighed in. How 'bout you? What are we doing wrong- and right? today.
Our current aim is to make Surreal World Seattle a destination for all interested in how to Just Do It! with transmedia, or honest assessment from a spunky webcam in love...
“Would you ever talk with your partner aboutwhat one of you would do if the other cheated? Or about the best memories youboth have from your relationship? Or about what the power dynamic is likebetween you? Obviously these are difficult conversations to have, but they’reones that we need to have”
Brad Tollefson's insight:
So well done! Fascinating and simple format for allowing all audience members their own way into some tricky territory. I want to revisit this format in other docs.
“ 'Everyone talks about building a relationship with your customer. I think you build one with your employees first,” says newly appointed Senior Vice President of Retail at Apple Angela Ahrendts. The more you invest in terms of genuine listening, sharing and engagement, the more likely it is that your”
Via The Customer's Shoes
“ Realscreen talks with producers who are transforming the documentary experience using interactive games and buzzy transmedia elements to discover what works best in the doc world. (Pictured: docugame Fort McMoney)”
Via Juliana Loh
When it comes to design, user experience is one of the key things.
According to this infographic, 68% of users leave because of poorly designed websites and 62% of customers base future purchases on past experiences. These stats alone are clear enough that UX (User Experience) isn’t something that can be taken lightly. The life and blood of your business might very well depend on this factor alone.
Have a look at this infographic to learn more about what User Experience is all about.
Justin Morrow approaches writing characters from a psychoanalytical perspective. Story is, at its core, a metaphor for how to live. We live vicariously through the characters we see on the page or the screen.
“In a search for similarity, one particular aspect of the human psyche stands out. This is our underlying desire for beauty, which differs from person to person. Regardless, we are all compelled to...”
Brad Tollefson's insight:
Three Transmedia Producers go into a bar. One orders 100%alcohol- medicinal to fielddress a wound, another orders absinthe for himself and every person in town, and one lights up asking the bartender to crank up the tunes. A good time was had by all. Again. And community grew.
'There's a reason Frozen was the highest-grossing animated film ever....What it comes down to is that people love Frozen. Any online parodies,interpretations, or additional kind of videos the movie has generated only serve to illustrate this. Sure, other people may benefit from these videos’ success a little bit, but it’s Disney who benefits the most in the long run. Essentially, Disney decided to look at these viral videos as free advertising for the movie. And with the titanic amount of money Frozen has brought in (well over a billion worldwide), it’s hard not to suggest that the film’s online presence had at least a small hand in this. Basically, Disney has figured out that online engagement only advances their brand...'
Empathy: it’s a buzzword in the UX design world. Everybody’s doing it! But what exactly are they doing? There isn’t a quick “Empathy Filter” that we can apply to our work or our team, no formula to pump out results, and no magic words to bring it forth. There is, however, a simple workshop activity that you can facilitate with stakeholders (or anyone responsible for product development, really) to build empathy for your end users. At Cooper, we call it Persona Empathy Mapping.
Via Terry Patterson
“ Transmedia--storytelling through multiple narratives and platforms--is a fairly new medium that continues to fascinate me (see my previous transmedia posts here). Horror author and filmmaker Oldric...”
Via Simon Staffans
Realscreen talks with producers who are transforming the documentary experience using interactive games and buzzy transmedia elements to discover what works best in the doc world. (Pictured: docugame Fort McMoney)