"In a vast, hangar-sized studio in Los Angeles once owned by the billionaire industrialist Howard Hughes, two women dressed as medieval maidens are standing on a film set decked out like a castle, poring over a script....
YouTube doesn’t own the programming being made at the studio. Instead, it has made the space available – for free – to the people making the best videos for the site – a community known in YouTube-speak as “content creators”. In the few months since the studio opened a steady flow of online talent has taken advantage of YouTube’s largesse. It includes performers like the Fine Brothers who are shooting My Music, a comedy mockumentary in the vein of This Is Spinal Tap starring Jarrett Sleeper, the spiky-haired punk I spotted looking for an outfit. Freddie Wong and Matt Arnold, two friends in their mid-twenties, recently shot episodes of their Video Game High School series at Playa, featuring duelling teens blowing each other up, video-game style. Their videos have been watched 850 million times on YouTube..."
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