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Rescooped by Brad Tollefson from Transmedia: Storytelling for the Digital Age
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The second screen explained: What it is and how it works

The second screen explained: What it is and how it works | Transmedia Seattle | Scoop.it

Adam Poltrack:  "You've probably been hearing a lot about the "second screen" lately, but do you understand what it is and what it means for the future of televised entertainment?"


Via The Digital Rocking Chair
Brad Tollefson's insight:

Multitasking meets emersion...

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The Digital Rocking Chair's curator insight, December 22, 2012 10:55 PM

A straightforward, yet in-depth, explanation of the second screen "phenomenon".


Tags:  Multiscreen, Second Screen, Social TV, Television

Nicolas Moulard - Actuonda's curator insight, December 27, 2012 3:30 AM

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Transmedia Seattle
adventures in immersive storytelling technique with a NW twist
Curated by Brad Tollefson
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Surreal World Seattle

Surreal World Seattle | Transmedia Seattle | Scoop.it

 Meet Webby: http://youtu.be/2XfvzdQOnmY

 

Curious about transmedia storytelling, joining the next Transmedia Seattle MeetUp!, why we love TransmediaSF, what it was like to be a part of the world premiere of Transmedia Jam?

Watch a project evolve in front of your eyes as intrepid members of Transmedia Seattle continue to iterate and fail forward on a project launched during Transmedia Jam 2012.  

This transmedia project originated with the idea of how best to tell the unlikely love story of a webcam named Webby, recently retired after 15 years of objectively recording endless interviews with contestants on a  'Real Life' - like TV reality show called Sureal World Seattle.  Now that she's been retired- she's has love or attitude to share.  Need some love, got some advice,  or attitude. I think you'll see Webby needs a little help from her friends. Come and get/give it! Robert Pratten weighed in.  How 'bout you? What are we doing wrong- and right? today. 

 

Our current aim is to make Surreal World Seattle a destination for all interested in how to Just Do It! with transmedia, or honest assessment from a spunky webcam in love...

 

I think you're gonna love Webby OR Mike...

 

Sparky...

 

Join Transmedia Seattle MeetUp!: http://www.meetup.com/Transmedia-Seattle/

About TransmediaSF: http://www.meetup.com/transmediaSF/

About Transmedia Jam!: http://transmediajam.com/index.html

 

Read this article:http://terribleminds.com/ramble/2012/06/28/andrea-phillips-the-terribleminds-interview/

Get this book:http://www.amazon.com/gp/product/0071791523/

Why we love Conducttr: http://www.tstoryteller.com/ ; - easy... You want a platform manager or a partner? Conducttr is Robert.

 

Then just watch how we do it, ask when something is confusing, or tell us how you would do it better/differently. 

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Rescooped by Brad Tollefson from Tracking Transmedia
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The Daily Routines Of 26 Of History's Most Creative Minds

The Daily Routines Of 26 Of History's Most Creative Minds | Transmedia Seattle | Scoop.it
“10 p.m. to 7 a.m.: Sleep. 9 a.m. to 5 p.m.: Be a genius.”
Via siobhan-o-flynn
Brad Tollefson's insight:
Nice!
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‘The And’ Interactive Documentary Shows What Happens When Couples Are Completely Honest With Each Other

‘The And’ Interactive Documentary Shows What Happens When Couples Are Completely Honest With Each Other | Transmedia Seattle | Scoop.it
“Would you ever talk with your partner aboutwhat one of you would do if the other cheated? Or about the best memories youboth have from your relationship? Or about what the power dynamic is likebetween you? Obviously these are difficult conversations to have, but they’reones that we need to have”
Via siobhan-o-flynn
Brad Tollefson's insight:
So well done! Fascinating and simple format for allowing all audience members their own way into some tricky territory. I want to revisit this format in other docs.
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Rescooped by Brad Tollefson from Tracking Transmedia
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Inside A Large Social Media Ad Campaign - #infographic

Inside A Large Social Media Ad Campaign - #infographic | Transmedia Seattle | Scoop.it
“This infographic presents the entire life-cycle of a large social advertising campaign for summertime sweets, a make-believe ice cream brand.”
Via Thomas Faltin, siobhan-o-flynn
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Jeni Mawter's curator insight, July 24, 6:53 PM

Story creators need to make their own social media splash.

Rescooped by Brad Tollefson from Social Media, SEO, Mobile, Digital Marketing
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How to Use Visual Content for Real-Time Engagement

How to Use Visual Content for Real-Time Engagement | Transmedia Seattle | Scoop.it
Is visual content part of your social media strategy? This article shows four ways you can use visual content to motivate real-time interaction.
Via Kamal Bennani
Brad Tollefson's insight:
Adapting this frame of mind can be of use to a Transmedia creator.
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Rescooped by Brad Tollefson from Mouth to Mouth - Food Chain Design and Experience
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The Potato Salad Kickstarter That Raised Over $37,000

The Potato Salad Kickstarter That Raised Over $37,000 | Transmedia Seattle | Scoop.it

Via Michael Plishka
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Rescooped by Brad Tollefson from Creating That Great Customer Experience
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Relationships Matter: What We Can Learn From the Top 25 Most Socially Engaged Companies on LinkedIn [INFOGRAPHIC]

Relationships Matter: What We Can Learn From the Top 25 Most Socially Engaged Companies on LinkedIn [INFOGRAPHIC] | Transmedia Seattle | Scoop.it
“ 'Everyone talks about building a relationship with your customer. I think you build one with your employees first,” says newly appointed Senior Vice President of Retail at Apple Angela Ahrendts. The more you invest in terms of genuine listening, sharing and engagement, the more likely it is that your”
Via The Customer's Shoes
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Rescooped by Brad Tollefson from "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets
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Making transmedia work for documentaries

Making transmedia work for documentaries | Transmedia Seattle | Scoop.it
“ Realscreen talks with producers who are transforming the documentary experience using interactive games and buzzy transmedia elements to discover what works best in the doc world. (Pictured: docugame Fort McMoney)”
Via Juliana Loh
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Juliana Loh's curator insight, July 11, 12:56 PM

The NFB has been doing some seriously interesting work in the storytelling and transmedia field. Take a look at how they've tackled Alberta's controversial Northern Gateway Project. 

Rescooped by Brad Tollefson from #transmediascoop
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BreakThru Radio

“ break thru radio”
Via Simon Staffans
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Simon Staffans's curator insight, July 15, 9:45 PM

Jay Bushman in an interview - LBD and more.

Rescooped by Brad Tollefson from #transmediascoop
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The Pixel Lab 2014_Loc Dao_Lessons Learned In Interactive Documentary

“ Loc Dao, Head of Digital Content and Strategy, NFB Canada”
Via Simon Staffans
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Simon Staffans's curator insight, July 19, 7:44 AM

Interesting deck out of the Pixel Lab from Loc of NFB.

Rescooped by Brad Tollefson from UX Design : user experience and design thinking
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Breakpoints And The Future Of Websites - Smashing Magazine

Breakpoints And The Future Of Websites - Smashing Magazine | Transmedia Seattle | Scoop.it
This article looks at breakpoints beyond screen size and explores possibilities and approaches to use them to create truly adaptive experiences on the web.

Via yannick grenzinger
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Rescooped by Brad Tollefson from visualizing social media
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UX 101: What Is User Experience? [infographic]

UX 101: What Is User Experience? [infographic] | Transmedia Seattle | Scoop.it

When it comes to design, user experience is one of the key things.

 

According to this infographic, 68% of users leave because of poorly designed websites and 62% of customers base future purchases on past experiences. These stats alone are clear enough that UX (User Experience) isn’t something that can be taken lightly. The life and blood of your business might very well depend on this factor alone.

 

Have a look at this infographic to learn more about what User Experience is all about.


Via Lauren Moss
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Ennio Martignago's curator insight, August 2, 2013 4:42 AM

Chissà quanti IT manager considerano che l'impatto delle piattaforme in azienda dipende dal fatto che il "68% degli utenti abbandona a causa della scarsa qualità nel design della UI mentre il 62% di essi basa le proprie scelte sulle esperienze passate"? Di certo una valutazione di questo genere influisce sulla fiducia dei clienti interni verso i propri IT manager. Non siamo più negli anni '80 o '90 quando bastava buttare lì qualche terminologia tecnica per zittire tutti. Oggi vi è una conoscenza basata sul confronto di altre proposte, su quelle adottate a casa propria e su pacchetti tutto compreso testabili facilmente dall'utilizzatore finale. 

Prof. Hankell's curator insight, August 2, 2013 7:49 AM

UX = User eXperience

RDV Weekly's curator insight, February 7, 1:02 PM

Let's talk UX basics... and how the numbers speak to the importance to having an excellent interface.

Rescooped by Brad Tollefson from Transmedia Storytelling meets Tourism
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Walt Disney: The World’s First UX Designer

Walt Disney: The World’s First UX Designer | Transmedia Seattle | Scoop.it

Via Soraia Ferreira
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How to Create Characters That Feel Like Real People

How to Create Characters That Feel Like Real People | Transmedia Seattle | Scoop.it
Justin Morrow approaches writing characters from a psychoanalytical perspective. Story is, at its core, a metaphor for how to live. We live vicariously through the characters we see on the page or the screen.
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Rescooped by Brad Tollefson from Tracking Transmedia
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A Look into the World of Transmedia Storytelling and Alternate Reality Games

A Look into the World of Transmedia Storytelling and Alternate Reality Games | Transmedia Seattle | Scoop.it
“In a search for similarity, one particular aspect of the human psyche stands out. This is our underlying desire for beauty, which differs from person to person. Regardless, we are all compelled to...”
Via siobhan-o-flynn
Brad Tollefson's insight:
Three Transmedia Producers go into a bar. One orders 100%alcohol- medicinal to fielddress a wound, another orders absinthe for himself and every person in town, and one lights up asking the bartender to crank up the tunes. A good time was had by all. Again. And community grew.
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Rescooped by Brad Tollefson from Tracking Transmedia
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How 'Frozen' fandom changed Disney's stance on copyright infringement

How 'Frozen' fandom changed Disney's stance on copyright infringement | Transmedia Seattle | Scoop.it
'There's a reason Frozen was the highest-grossing animated film ever....What it comes down to is that people love Frozen. Any online parodies,interpretations, or additional kind of videos the movie has generated only serve to illustrate this. Sure, other people may benefit from these videos’ success a little bit, but it’s Disney who benefits the most in the long run. Essentially, Disney decided to look at these viral videos as free advertising for the movie. And with the titanic amount of money Frozen has brought in (well over a billion worldwide), it’s hard not to suggest that the film’s online presence had at least a small hand in this. Basically, Disney has figured out that online engagement only advances their brand...'
Via siobhan-o-flynn
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Jeni Mawter's curator insight, July 24, 7:12 PM

The slippery slope of Copyright in today's market. 

The Digital Rocking Chair's curator insight, July 25, 2:23 AM


Chris Osterndorf:  "From films, to toys, to parks, Walt Disney's original vision has come to fruition so completely it’s hard to imagine even he knew what was possible.  And one of the chief ways Disney has kept that original vision intact is by building a reputation for being very, very litigious."

Greg Clemett's curator insight, July 26, 2:00 AM

Same old adage... all publicity is good publicity?

Or... 'we're making so much money, why bother with time and cost of fighting it'!

Rescooped by Brad Tollefson from Tracking Transmedia
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The Murray Affair : a Bill Murray Art Show

The Murray Affair : a Bill Murray Art Show | Transmedia Seattle | Scoop.it
“This is the world's best and most wonderful Bill Murray art show. You can submit art to this show and bask in the magic of all Things Bill Murray”
Via siobhan-o-flynn
Brad Tollefson's insight:
What smart collaborative crowdsourced fun.
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Rescooped by Brad Tollefson from UX Design : user experience and design thinking
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Visualizing Algorithms

Visualizing Algorithms | Transmedia Seattle | Scoop.it

Via yannick grenzinger
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Rescooped by Brad Tollefson from UX Design : user experience and design thinking
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The Ninja Skill for UX Designers

The Ninja Skill for UX Designers | Transmedia Seattle | Scoop.it
“ Earning Your Whiteboard Belt ”
Via yannick grenzinger
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Brad Tollefson's curator insight, July 19, 12:48 PM

realtimeboard.com?

Rescooped by Brad Tollefson from Effective UX Design
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How to Use Persona Empathy Mapping | UX Magazine

How to Use Persona Empathy Mapping | UX Magazine | Transmedia Seattle | Scoop.it
Empathy: it’s a buzzword in the UX design world. Everybody’s doing it! But what exactly are they doing? There isn’t a quick “Empathy Filter” that we can apply to our work or our team, no formula to pump out results, and no magic words to bring it forth. There is, however, a simple workshop activity that you can facilitate with stakeholders (or anyone responsible for product development, really) to build empathy for your end users. At Cooper, we call it Persona Empathy Mapping.
Via Terry Patterson
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Terry Patterson's curator insight, July 20, 4:11 PM

Yet another way to find out details about users in a very creative and practical way. The empathy mapping workshop from Cooper reminds us how important it is to consider "context" in our design work. This is an activity that may cost a bit of time and effort, but when it is well done, it delivers great insight for any design team. 

malek's curator insight, July 21, 4:13 AM

An excellent example of the how to use design thinking in producing this highly informative empathy map.

Juwaeriah Abdussamad's curator insight, July 22, 10:22 AM

A great way to break into mental models!

Rescooped by Brad Tollefson from Basics and principles for a good Web Design
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How Fonts Affect the User Experience - Six Revisions

How Fonts Affect the User Experience - Six Revisions | Transmedia Seattle | Scoop.it

Via Rebeca Zuniga
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Rescooped by Brad Tollefson from #transmediascoop
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The Black Chronicles, a New Type of Horror Transmedia

The Black Chronicles, a New Type of Horror Transmedia | Transmedia Seattle | Scoop.it
“ Transmedia--storytelling through multiple narratives and platforms--is a fairly new medium that continues to fascinate me (see my previous transmedia posts here). Horror author and filmmaker Oldric...”
Via Simon Staffans
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Simon Staffans's curator insight, July 17, 10:29 PM

A look at a new transmedia project in the horror genre.

The Digital Rocking Chair's curator insight, July 18, 1:10 AM


"The Black Chronicles has many bonus features and elements of surprise. Stibor kindly agreed to answer some of my [Sabrina Ricci] questions about his transmedia project."


Henrik Safegaard - Cloneartist's curator insight, July 18, 1:36 AM

The Black Chronicles has many bonus features and elements of surprise. Stibor kindly agreed to answer some  questions about his transmedia project.

Click to read more.

Rescooped by Brad Tollefson from UX Design : user experience and design thinking
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The Ninja Skill for UX Designers

The Ninja Skill for UX Designers | Transmedia Seattle | Scoop.it
Earning Your Whiteboard Belt 

Via yannick grenzinger
Brad Tollefson's insight:

realtimeboard.com?

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Rescooped by Brad Tollefson from UXploration
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Improving UX with Customer Journey Maps

Improving UX with Customer Journey Maps | Transmedia Seattle | Scoop.it
An introduction to customer journey maps, a technique from service design that can be applied to UX of websites.

Via Mario K. Sakata
Brad Tollefson's insight:

Journeys vs Personas?  Journeys....

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Terry Patterson's curator insight, June 16, 2013 2:04 PM

I find journey maps a great exercise, especially when the experience is poorly understood at first and user research has been done to understand it. The problem I see with them (from practice) is that while it is easy to illustrate a general user journey, it is difficult to account for every user mental model and contextual behavior; therefore, it is important to understand that journey maps illustrate generalities. In my opinion, complex user journeys better be backed up by good user research. 

Mario K. Sakata's comment, June 26, 2013 8:22 AM
Indeed!
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Metabones Adds Sony A7 Support Adapter

Metabones Adds Sony A7 Support Adapter | Transmedia Seattle | Scoop.it
Throw your Canon L lenses onto a Sony A7 with this new Metabones adapter.

Via planetMitch
Brad Tollefson's insight:

Oh, ya!

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Rescooped by Brad Tollefson from "Chasing Cyborgs" -Digital Trends, Tools, Usability & Story-telling Secrets
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Making transmedia work for documentaries

Making transmedia work for documentaries | Transmedia Seattle | Scoop.it
Realscreen talks with producers who are transforming the documentary experience using interactive games and buzzy transmedia elements to discover what works best in the doc world. (Pictured: docugame Fort McMoney)

Via Juliana Loh
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Juliana Loh's curator insight, July 11, 12:56 PM

The NFB has been doing some seriously interesting work in the storytelling and transmedia field. Take a look at how they've tackled Alberta's controversial Northern Gateway Project.