Transmedia Seattle
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Transmedia Seattle
adventures in immersive storytelling technique with a NW twist
Curated by Brad Tollefson
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Rescooped by Brad Tollefson from Just Story It! Biz Storytelling
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Slideshows are "native digital storytelling"?? Here's what I think of that!

Slideshows are "native digital storytelling"?? Here's what I think of that! | Transmedia Seattle | Scoop.it
Last Friday, Business Insider’s Nicholas Carlson published a 75-page slideshow about his recent business class flight from New York to Beijing. The slideshow, which consists entirely of blurry phot...

Via Karen Dietz
Brad Tollefson's insight:

These slideshows are not wondrous experiments carried out in the name of pleasing readers and advancing the cause of native digital storytelling. They are economic decisions through which Business Insider is attempting to inflate its pageviews and create ever more excuses for the generation of ad impressions...When is a slide an innovation, and when is it merely the box that Disneyland came in?

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Karen Dietz's curator insight, November 30, 2013 3:29 PM

Well, who knew this kind of storytelling was going on??!! This fascinating article blasts a hole right through journalist Henry Blodget's 'native digital storytelling', calling a spade a spade.


What's 'native digital storytelling"? From what I can tell, it's when people craft home-made digital stories to share. Blodget takes it to the extreme however. He takes photos of his very mundane airplane ride overseas, makes a slide show of them, and posts them on the web, calling it his digital story. Riveting stuff. The story escapes me. As it escapes the author of this article, Hamish McKenzie.


And this is not the first time Blodget has done it. Another 'story' was a tour of his AirBnB rental in NYC ala "Here's the bathroom; small." For whatever reason, that 'story' got 270,000 views. 


But here is what McKenzie exposes: Blodget's 'native digital story' was slapped on a web site and each slide was a different web page. That's 75 slides/75 web pages to click through. Sounds annoying.


Yet as McKenzie says, this is not about 'telling stories differently' by publishing in this way. It is all about page views and commercialization. He lists other examples of rich digital storytelling that does not 'treat readers as mere click meat'. As the author says, "These slideshows are not wondrous experiments carried out in the name of pleasing readers and advancing the cause of native digital storytelling. They are economic decisions through which Business Insider is attempting to inflate its pageviews and create ever more excuses for the generation of ad impressions." 


Well, if the story was actually a good story, the commercialization of it might not be a point. But this feels like a rip off.


So beware! If you are one of those folks who likes to consume digital stories displayed like this, ask yourself if serving yourself up as click meat is OK when the 'story' is so poor. 


And if you are considering this for your business, you might want to rethink it. Offering up crappy stories just for page views will eventually drive customers away.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Karen Dietz's comment, December 2, 2013 2:02 PM
Very good points Brad!
Rescooped by Brad Tollefson from visualizing social media
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UX 101: What Is User Experience? [infographic]

UX 101: What Is User Experience? [infographic] | Transmedia Seattle | Scoop.it

When it comes to design, user experience is one of the key things.

 

According to this infographic, 68% of users leave because of poorly designed websites and 62% of customers base future purchases on past experiences. These stats alone are clear enough that UX (User Experience) isn’t something that can be taken lightly. The life and blood of your business might very well depend on this factor alone.

 

Have a look at this infographic to learn more about what User Experience is all about.


Via Lauren Moss
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Ennio Martignago's curator insight, August 2, 2013 7:42 AM

Chissà quanti IT manager considerano che l'impatto delle piattaforme in azienda dipende dal fatto che il "68% degli utenti abbandona a causa della scarsa qualità nel design della UI mentre il 62% di essi basa le proprie scelte sulle esperienze passate"? Di certo una valutazione di questo genere influisce sulla fiducia dei clienti interni verso i propri IT manager. Non siamo più negli anni '80 o '90 quando bastava buttare lì qualche terminologia tecnica per zittire tutti. Oggi vi è una conoscenza basata sul confronto di altre proposte, su quelle adottate a casa propria e su pacchetti tutto compreso testabili facilmente dall'utilizzatore finale. 

Prof. Hankell's curator insight, August 2, 2013 10:49 AM

UX = User eXperience

RDV Weekly's curator insight, February 7, 2014 4:02 PM

Let's talk UX basics... and how the numbers speak to the importance to having an excellent interface.

Rescooped by Brad Tollefson from Transmedia: Storytelling for the Digital Age
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Storytelling in Web Design

Storytelling in Web Design | Transmedia Seattle | Scoop.it

Via The Digital Rocking Chair
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Martin (Marty) Smith's comment, July 18, 2013 10:55 PM
Great comment Hannes. Marty
Tata Survi's curator insight, August 17, 2013 7:18 PM

Worth trying...

Mike Donahue's curator insight, August 28, 2013 10:05 AM

Had the good fortune to hear Denise present this earlier this year. Glad she put this down in writing because it really needs to be shared.

Rescooped by Brad Tollefson from The Web Design Guide and Showcase
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Storytelling in Web Design: 10 Great Examples

Storytelling in Web Design: 10 Great Examples | Transmedia Seattle | Scoop.it

In “Storytelling in Web Design,” I explained the three most basic aspects of storytelling — character, setting, and action — and offered ways to begin including storytelling in web design using basic design elements..."


Via Gregg Morris, Karen Dietz, Robin Good
Brad Tollefson's insight:

Excellent. 

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Sandra Carswell's curator insight, March 25, 2013 9:39 PM

Shouldn't our library websites tell our stories?

Ruth Bass's curator insight, March 29, 2013 4:39 PM

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Ruth Bass's curator insight, March 30, 2013 2:03 PM

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