Matthias Puschmann: "Coinciding with the premiere of the series, BBC Three launched the '#FindTheGirl' campaign, a transmedia project that invites viewers to step into the world of Thirteen, where another young girl has been taken and they can help save her by joining the investigation."
Characters – the importance of storyConvenience – the importance of getting the right content to the right people at the right timeCommunity – the importance of connecting fans and rewarding them.
At the intersections we see the actions and functions we must support:
Characters+Convenience – the personalization of the story experience for each person based on their relationship to the worldConvenience+Community – the continued “personalization” but in a broader sense as applied to audience segments. For example an audience team collaborates to unlock content that only they can see. Also at this intersection is the ability to share content and refer friends to the worldCommunity+Characters – this is the relationship between the community and the world. Creators should provide opportunities to strengthen the relationship through procedures and technology to allow fan contributions, character interactions and such like.
What is good news for fans of great interactive content is that AMC chose to augment the TV story with some brilliantly thought out Storyworld content – they didn’t fluff it (as so many do) apart from the whole GEO issue… Thanks AMC!
Journalists launching an investigation into a big company or powerful group could benefit from having the audience engaged from the beginning through transmedia storytelling. Transmedia is a form of storytelling that ...
Transmedia narrative thrives in a networked culture. Stories are now told across multiple media platforms, relying on readers to connect the dots. Popular fiction is increasingly organized around immersive story worlds.
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