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The Transmedia Secret of Secret Cinema

The Transmedia Secret of Secret Cinema | Transmedia Think & Do Tank (since 2010) | Scoop.it
This past November, I made the trip for the second year in a row to the Mozilla Festival in London, a three day technology binge fest that brings together some of the world's top thinkers to consider and shape the future of the web.

Via Justin Nalepa, mirmilla
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Justin Nalepa's curator insight, March 26, 2013 2:27 PM

The transmedia secret behind it all:

 

"At its core, it is surprisingly simple -- completely immerse your audience into the world of the movie, beginning days before they even step near the theater, as a means to get them to connect with the story in a deeper way."