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Branding: 10 Strategies for Living Your Core Values (Stories)

Branding: 10 Strategies for Living Your Core Values (Stories) | Transmedia online | Scoop.it
How businesses can take their beliefs and make them real for consumers.

Via Karen Dietz
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Karen Dietz's comment, October 19, 2013 9:43 PM
Patricia, so glad you find the article helpful. Hope you are well!
Karen Dietz's comment, October 19, 2013 9:45 PM
Hans, you are so right -- it's not only about your product, but about what a company stands for. The article I curated today on 3 New Story Types also addresses this. Thanks for commenting!
Karen Dietz's comment, October 19, 2013 9:53 PM
Hey Jim -- I'm so glad the article really stands out for you. And I agree wholeheartedly with your comments. Would you believe I've been working with 1 client for 2 years and it's not about storytelling yet -- we are focusing about improving the organization internally so they will be able to tell a story that they live. We are almost ready to focus on storytelling as an organizational strategy. It's fascinating work. And rare, to your points above. Check out the other article I curated today on 3 new stories to tell. It's based on new research that's been released about the bottom line benefits for an organization that lives its stories. It's much better than the ''story doing' research that was released a few months ago.
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Toy makers use transmedia storytelling to drive sales

Toy makers use transmedia storytelling to drive sales | Transmedia online | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, November 29, 12:06 PM


Jordan England-Nelson:  "Rather than rely on popular films to generate buzz for new products, toy companies are creating in-house studios to produce their own video content to get kids excited about new toy lines."

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A Gorgeous New Graphic Novel Made From GIFs

A Gorgeous New Graphic Novel Made From GIFs | Transmedia online | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, December 11, 11:56 AM


Margaret Rhodes:  "The GIF could have a killer future in graphic novel storytelling."

Tim Brook's curator insight, December 12, 2:52 PM

Exactly what I've been saying for some time...

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How Oculus Rift could transform TV

How Oculus Rift could transform TV | Transmedia online | Scoop.it
Virtual reality is once again all the rage, notably with Facebook acquiring Oculus Rift. What could this mean for television?

Via Soraia Ferreira
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Creating Irresistible Serial Stories: Mastering The Content Jungle

Creating Irresistible Serial Stories: Mastering The Content Jungle | Transmedia online | Scoop.it
Learn how to turn readers into buyers with an engaging, audience-first storytelling strategy. Demian Farnworth reveals the creative technique in six steps.

Via Karen Dietz
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Karen Dietz's curator insight, November 17, 3:38 PM

Article Link: http://bit.ly/1uzR4lq 


Whether you are a small business owner creating blog posts, a corporate content creator, a leader giving lots of presentations, or a nonprofit seeking to share its stories with the world, we all face the same problem: -- how to generate enough stories.


The folks at CopyBlogger wrote this piece for all of us in that predicament. Their focus is blogging, of course, But the principles, tips, and advice laid out here applies to all of the situations above.


The fundamental idea shared here is how to create a serialized story. If you read this post you will learn about:

  1. experiencing content shock
  2. creating empathy maps
  3. doing the right kind of research
  4. how to storyboard
  5. finding the hook
  6. repurposing your serialized story


And it's all in one nice and tidy place. Yeah!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Impact of Video in Education | Transmedia-m...

The Impact of Video in Education | Transmedia-m... | Transmedia online | Scoop.it
The Impact of Video in Education on Transmedia-mexico curated by Mayus Chavez (The Impact of Video in Education | @scoopit http://t.co/Bq2rT8Weca)
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Transmedia experiences help involve people in climate change ...

The creators are Sara Tatcher and Ken Eklund, both producers of US transmedia games, Ken being noted as the creator of the WWO (World without Oil) game whose main focus was global dependency on oil. In designing ...
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Why 'Frozen' Became The Biggest Animated Movie Of All Time

Why 'Frozen' Became The Biggest Animated Movie Of All Time | Transmedia online | Scoop.it
The film has generated more than $1 billion worldwide. (Why 'Frozen' Became The Biggest Animated Movie Of All Time http://t.co/jMvUUtPIpS)
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Transmedia Manchester

The Difficult 2nd Album Transmedia Scenario and How To Avoid It

Tuesday, Apr 8, 2014, 6:00 PM

2022NQ
20/22 Dale Street, Northern Quarter, Manchester M1 1EZ

12 Transmedians Attending

#TransmediaMCR Our 2nd Transmedia Manchester Meetup will include: ·  A Transmedia Showcase ·  Why is the 2nd transmedia album the hardest? ·  An introduction to Social TV ·  An all new Transmedia story "The Black Echo"! ·  The chance to pitch your own Transmedia story – and get it made for the next Meetup ·  An international expert guest via Skype ...

Check out this Meetup →

#TransmediaMCR
Our 2nd Transmedia Manchester Meetup will include:
·  A Transmedia Showcase
·  Why is the 2nd transmedia album the hardest?
·  An introduction to Social TV
·  An all new Transmedia stor (Transmedia Manchester Meetup.
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Beyond the books: how the Transmedia Centre is changing the ways of storytelling

Beyond the books: how the Transmedia Centre is changing the ways of storytelling | Transmedia online | Scoop.it
Students discover new and creative ways to tell stories through the Transmedia Centre (I wish I had access to something like this: Transmedia Centre is changing the ways of storytelling http://t.co/RuKlFez0AF)...
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Transmedia Recipes

This is a research document about transmedia storytelling, made by students of the Utrecht School of the Arts in assignment for the theatre company Tryater.

Via Simon Staffans
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Kim Zinke (aka Gimli Goose)'s curator insight, January 26, 11:46 PM

Great find!  They include examples of transmedia storytelling, the concepts, design choices, and work processes of each project.

Mercedes RamírezRuiz's curator insight, January 27, 2:03 AM

"Libro de investigación sobre  transmedia storytelling, realizado por alumnos de la Escuela de Artes de Utrecht"

Sandrine Delage (Borgé)'s curator insight, January 29, 8:55 AM

Des exemples d'Apps réalisées autour du Transmedia : source d'inspiration pour un plan de communication digital.

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Crowdfunding & Gamification: What's Next

Crowdfunding & Gamification: What's Next | Transmedia online | Scoop.it

When the lit match of gamificaiton hits the exposed jet fuel of crowdfunding both will feed speed, scale and intelligence into the other. I've read the Forrester report that predicts 80% gamification failure by 2015 and have two thoughts. 

1. 80% failure is about the normal Internet marketing "hit" rate.

2. That means 20% are going to win BIG, very big.

The combination of gamification and crowdfunding is more likely than not to be in that 20% winner category.  


Via Martin (Marty) Smith
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Are These 4 Companies Creating Great Stories Or Just Entertaining Advertisements?

Are These 4 Companies Creating Great Stories Or Just Entertaining Advertisements? | Transmedia online | Scoop.it
Video History is repeating itself. Last week, branded content took huge steps to demonstrate that brands will own the future of web media and entertainment consumption.  Coca-Cola, Google, Prada, and Volvo released extremely compelling...

Via Karen Dietz
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Jose Nevarez's comment, November 22, 2013 10:02 AM
I agree with you Karen, the Google Story is very emotional and the product/service is blended in a natural way, not forced.
Jose Nevarez's comment, November 22, 2013 10:02 AM
Thanks for sharing.
Karen Dietz's comment, November 22, 2013 11:55 AM
Yes, I liked the Google story the best. And it is easy for other companies to see how they might do something similar for their products/services. Glad you like the article Jose.
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Immersive Storytelling and Presentation Tools for Journalists

Immersive Storytelling and Presentation Tools for Journalists | Transmedia online | Scoop.it

Via Robin Good, Karen Dietz
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21st Cent. Learners's curator insight, November 15, 2013 1:58 PM

Written for journalists, this article is of interest to educators too.  Some grat tools for creating great multi-media presentations.  Imagine what learners might produce with these...

Moses B. Tambason's curator insight, November 15, 2013 10:21 PM

Watch this video to help the special needs in Africa this thanks giving holiday http://www.africatube.net/video/932/Neglected-people-of-Africa-need-your-help ;

GIANFRANCO MARINI's curator insight, November 17, 2013 1:21 PM

Da http://www.journalism.co.uk 9 strumenti web based per lo storytelling. Si tratta di strumenti che consentono di realizzare storie visuali con elementi multimediali e interattivi.

 

Utili per la content curation e per realizzare presentazioni.

 

Possono essere utilizzati senza problemi nelal didattica per realizzare raccolte e/o narrazioni di eventi e/o problemi di carattere disciplinare e interdisciplinare.

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Passing the Baton: A Conversation with Engagement Strategist Lina Srivastava

Passing the Baton: A Conversation with Engagement Strategist Lina Srivastava | Transmedia online | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, December 13, 10:54 AM


Alice Quinlan:  'This week, the POV Engagement team caught up with the strategist behind the Who Is Dayani Cristal? campaign. Lina Srivastava gives us an inside look on her team's goals for campaign and tips for other impact producers on "passing the baton".'

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Comic Book Tackles Sexual Violence in India

Comic Book Tackles Sexual Violence in India | Transmedia online | Scoop.it
San Leandro, Calif. — “Priya’s Shakti,” a comic book that presents an Indian heroine who tackles the problem of sexual violence in India and around the world, is set to premiere at the Mumbai Film and Comics Convention from Dec. 19-21.

Via Simon Staffans, siobhan-o-flynn
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Simon Staffans's curator insight, December 13, 1:24 PM

Noteworthy project.

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Selling content strategy: the case for its importance to business success

Selling content strategy: the case for its importance to business success | Transmedia online | Scoop.it
Despite a growing awareness of the role of content, companies don't always see that it's crucial to product or brand experience, argues Ben Barone-Nugent

Via Soraia Ferreira
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The Captain America Experience Augmented Reality App Now Available | Comicbook.com

The Captain America Experience Augmented Reality App Now Available | Comicbook.com | Transmedia online | Scoop.it
Marvel has released a new augmented reality app, The Captain America Experience, which allows you to experience Captain America in a whole new way. The Captain America Experience app can be downloaded to your phone.
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Henry Jenkins. The Transmedia Imagination | CCCB LAB

Henry Jenkins. The Transmedia Imagination | CCCB LAB | Transmedia online | Scoop.it
Transmedia narrative thrives in a networked culture. Stories are now told across multiple media platforms, relying on readers to connect the dots. Popular fiction is increasingly organized around immersive story worlds.
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Cinema and transmedia | Cross Video Days

Cinema and transmedia | Cross Video Days | Transmedia online | Scoop.it
RT @mdf_cannes: J-11! Submit your transmedia projects @crossvideodays, get your ticket to the NEXTPavilion in Cannes! http://t.co/hpmt8qM78M
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How Do You End A Transmedia Project? | Transmed...

How Do You End A Transmedia Project? | Transmed... | Transmedia online | Scoop.it
We tracked down a few transmedia makers to get their thoughts. (How Do You End A Transmedia Project? (How Do You End A Transmedia Project?: We tracked down a few transmedia makers to get their thoughts.
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The Augmented Reality Daily

The Augmented Reality Daily | Transmedia online | Scoop.it
The Augmented Reality Daily, by Realtà Aumentata: updated automatically with a curated selection of articles, blog posts, videos and photos. (The Augmented Reality Daily is out!
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Want Your Story To Go Viral? Most Popular and Surprising Headline Words

Want Your Story To Go Viral? Most Popular and Surprising Headline Words | Transmedia online | Scoop.it
There is no one way to create viral content, but with a bit of research, we can get a glimpse of how to write a great headline and what words to choose.

Via Karen Dietz
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Karen Dietz's curator insight, April 7, 12:39 PM

I curated this article because when we are creating and sharing our stories/content online, any help we can get to spread our ideas is welcome.


This article is all about the most popular words used in headlines that have gone viral -- and they are not what you might think. Good to know!


In the online world, crafting fabulous headlines for your stories is critically important. It's how you grab readers to want to know more.


So here is a incredibly helpful guide based on the latest research. Enjoy learning about these and turning your OK headlines into dynamite ones!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

José Antônio Carlos - O Professor Pepe's curator insight, April 16, 8:18 AM

Boas manchetes não garantem boas histórias, mas ajudam muito a localizá-las.

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Often ignored: the physical element of storytelling shared in 2 anecdotes

Often ignored: the physical element of storytelling shared in 2 anecdotes | Transmedia online | Scoop.it
The physical element of storytelling, that which is connected to the body, differentiates storytelling from any other story based art-form or work. Our natural limitations bring us closer - where i...

Via Karen Dietz
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Karen Dietz's curator insight, December 18, 2013 1:42 PM

Once again my story colleague in Israel Limor Shiponi has brought us a unique and very insightful article about what happens physically to tellers and audiences when storytelling.


It is rare to find an article that talks about this. And yet it is critical to understand for anyone who is working with stories in the business arena (or any arena actually).


This is where training in performance storytelling can be a huge assist to business storytellers -- because the physical aspects of storytelling and story sharing are part of the training. As is deep listening to the audience, which is another dynamic that is going on the two anecdotes shared.


Oh, and could the photo and quote shared from the Dalai Lama be any more perfect?!


I hope you enjoy this article and gain some insights into the physicality of business storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Brent MacKinnon's curator insight, December 21, 2013 7:25 AM

I'll need to dig into this post because I sense that understanding issues related to the physical aspects of story telling is what keeps the story powerful.

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A New Mythology. The Internet is the Next Great Story

A New Mythology. The Internet is the Next Great Story | Transmedia online | Scoop.it

Storytelling via the Internet needs a better name.

 

"Before climbing onto the project, Hollow’s producer Nathaniel Hansenand I had for a couple years asked ourselves a question, roughly: 

 

is it even possible to produce interactive online cinematic content that maintains strong narrative and is as engaging as traditional forms of media?

 

Our assumption was that “interactive storytelling” on the web is like the wild west of non-fiction filmmaking, with very few rules, artists working to stake their claim, and unlimited virtual land up for grabs.

Yes, the technology is young, but it’s also a blank canvas, with endless possibilities. Further, because the Internet connects both individuals and technology across time and space, there’s a contextualized “hyper” element that no other medium can employ as cosmically among disparate communities and storytellers."

by Robert Hall - web developer for Hollow

 


Via mirmilla
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mirmilla's curator insight, December 4, 2013 6:10 AM

Really interesting issues

Jens Peter Madsen's curator insight, December 6, 2013 6:15 AM

I´m working with the art of oral storytelling in digital medias.

I have a a danish site www.digitalstoryteller.dk

It´s soon going to appear in english version

Please inform med about eaxmples of oral storytelling in digital medias.

Storeteller

Jens Peter Madsen, Denmark

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Stories: On a Blog/In the Boardroom, Still the Most Powerful Way to Persuade

Stories: On a Blog/In the Boardroom, Still the Most Powerful Way to Persuade | Transmedia online | Scoop.it
He'd been on the job just two short weeks. Two weeks at the most prestigious publication in his industry, and he was already on the brink of bringing The

Via Karen Dietz
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Karen Dietz's curator insight, November 18, 2013 6:23 PM

Author Jerod Morris of Copyblogger covers it all here quickly and succinctly:

  1. Why stories are so powerful
  2. The elements of a good story
  3. The elements for a remarkable story


And I really like this comment: 

"Stories about dying, mothers, and fighting for your ideasStories about snowboarding, subdural hematomas, and the secret of life.

Hell, even made-up stories about CEOs on ether trips shooting social media darlings with elephant tranquilizersThey persuade in different ways and for different goals. But they persuade."

The story elements he lists are:
  1. A hero (better to say 'protagonist' IMHO)
  2. A goal
  3. An obstacle
  4. A mentor (sometimes but not always)
  5. A moral


Even better, Morris includes examples of companies and their stories. Hooray! We like examples. Makes everything much more concrete. And they show us how we can apply Morris' advice to our own organizations.


Have fun checking out this article!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Studer Education's curator insight, November 20, 2013 2:36 PM

Storytelling... It's all about relationships!