Transmedia online
Follow
300 views | +0 today
 
Rescooped by Jose Nevarez from The_storyFormula: story worlds & wearables!
onto Transmedia online
Scoop.it!

The Top 10 Content Marketing Strategy Lessons from the Last 15 Years | Business 2 Community

The Top 10 Content Marketing Strategy Lessons from the Last 15 Years | Business 2 Community | Transmedia online | Scoop.it
I first started to dabble with content marketing in 1998. At that time, I worked in the internal communications department for an insurance company. Our goal

Via Tom George, XYEYE
more...
Tom George's curator insight, May 19, 2013 8:48 AM

Some good concepts and tips to revisit for brushing up on your content marketing.

Your new post is loading...
Your new post is loading...
Scooped by Jose Nevarez
Scoop.it!

The Captain America Experience Augmented Reality App Now Available | Comicbook.com

The Captain America Experience Augmented Reality App Now Available | Comicbook.com | Transmedia online | Scoop.it
Marvel has released a new augmented reality app, The Captain America Experience, which allows you to experience Captain America in a whole new way. The Captain America Experience app can be downloaded to your phone.
more...
No comment yet.
Scooped by Jose Nevarez
Scoop.it!

Henry Jenkins. The Transmedia Imagination | CCCB LAB

Henry Jenkins. The Transmedia Imagination | CCCB LAB | Transmedia online | Scoop.it
Transmedia narrative thrives in a networked culture. Stories are now told across multiple media platforms, relying on readers to connect the dots. Popular fiction is increasingly organized around immersive story worlds.
more...
No comment yet.
Scooped by Jose Nevarez
Scoop.it!

Cinema and transmedia | Cross Video Days

Cinema and transmedia | Cross Video Days | Transmedia online | Scoop.it
RT @mdf_cannes: J-11! Submit your transmedia projects @crossvideodays, get your ticket to the NEXTPavilion in Cannes! http://t.co/hpmt8qM78M
more...
No comment yet.
Scooped by Jose Nevarez
Scoop.it!

How Do You End A Transmedia Project? | Transmed...

How Do You End A Transmedia Project? | Transmed... | Transmedia online | Scoop.it
We tracked down a few transmedia makers to get their thoughts. (How Do You End A Transmedia Project? (How Do You End A Transmedia Project?: We tracked down a few transmedia makers to get their thoughts.
more...
No comment yet.
Scooped by Jose Nevarez
Scoop.it!

The Augmented Reality Daily

The Augmented Reality Daily | Transmedia online | Scoop.it
The Augmented Reality Daily, by Realtà Aumentata: updated automatically with a curated selection of articles, blog posts, videos and photos. (The Augmented Reality Daily is out!
more...
No comment yet.
Rescooped by Jose Nevarez from Just Story It Biz Storytelling
Scoop.it!

Want Your Story To Go Viral? Most Popular and Surprising Headline Words

Want Your Story To Go Viral? Most Popular and Surprising Headline Words | Transmedia online | Scoop.it
There is no one way to create viral content, but with a bit of research, we can get a glimpse of how to write a great headline and what words to choose.

Via Karen Dietz
more...
Karen Dietz's curator insight, April 7, 9:39 AM

I curated this article because when we are creating and sharing our stories/content online, any help we can get to spread our ideas is welcome.


This article is all about the most popular words used in headlines that have gone viral -- and they are not what you might think. Good to know!


In the online world, crafting fabulous headlines for your stories is critically important. It's how you grab readers to want to know more.


So here is a incredibly helpful guide based on the latest research. Enjoy learning about these and turning your OK headlines into dynamite ones!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

José Antônio Carlos - O Professor Pepe's curator insight, April 16, 5:18 AM

Boas manchetes não garantem boas histórias, mas ajudam muito a localizá-las.

Rescooped by Jose Nevarez from Just Story It Biz Storytelling
Scoop.it!

Often ignored: the physical element of storytelling shared in 2 anecdotes

Often ignored: the physical element of storytelling shared in 2 anecdotes | Transmedia online | Scoop.it
The physical element of storytelling, that which is connected to the body, differentiates storytelling from any other story based art-form or work. Our natural limitations bring us closer - where i...

Via Karen Dietz
more...
Karen Dietz's curator insight, December 18, 2013 10:42 AM

Once again my story colleague in Israel Limor Shiponi has brought us a unique and very insightful article about what happens physically to tellers and audiences when storytelling.


It is rare to find an article that talks about this. And yet it is critical to understand for anyone who is working with stories in the business arena (or any arena actually).


This is where training in performance storytelling can be a huge assist to business storytellers -- because the physical aspects of storytelling and story sharing are part of the training. As is deep listening to the audience, which is another dynamic that is going on the two anecdotes shared.


Oh, and could the photo and quote shared from the Dalai Lama be any more perfect?!


I hope you enjoy this article and gain some insights into the physicality of business storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Brent MacKinnon's curator insight, December 21, 2013 4:25 AM

I'll need to dig into this post because I sense that understanding issues related to the physical aspects of story telling is what keeps the story powerful.

Rescooped by Jose Nevarez from Documentary Evolution
Scoop.it!

A New Mythology. The Internet is the Next Great Story

A New Mythology. The Internet is the Next Great Story | Transmedia online | Scoop.it

Storytelling via the Internet needs a better name.

 

"Before climbing onto the project, Hollow’s producer Nathaniel Hansenand I had for a couple years asked ourselves a question, roughly: 

 

is it even possible to produce interactive online cinematic content that maintains strong narrative and is as engaging as traditional forms of media?

 

Our assumption was that “interactive storytelling” on the web is like the wild west of non-fiction filmmaking, with very few rules, artists working to stake their claim, and unlimited virtual land up for grabs.

Yes, the technology is young, but it’s also a blank canvas, with endless possibilities. Further, because the Internet connects both individuals and technology across time and space, there’s a contextualized “hyper” element that no other medium can employ as cosmically among disparate communities and storytellers."

by Robert Hall - web developer for Hollow

 


Via mirmilla
more...
mirmilla's curator insight, December 4, 2013 3:10 AM

Really interesting issues

Jens Peter Madsen's curator insight, December 6, 2013 3:15 AM

I´m working with the art of oral storytelling in digital medias.

I have a a danish site www.digitalstoryteller.dk

It´s soon going to appear in english version

Please inform med about eaxmples of oral storytelling in digital medias.

Storeteller

Jens Peter Madsen, Denmark

Rescooped by Jose Nevarez from Just Story It Biz Storytelling
Scoop.it!

Stories: On a Blog/In the Boardroom, Still the Most Powerful Way to Persuade

Stories: On a Blog/In the Boardroom, Still the Most Powerful Way to Persuade | Transmedia online | Scoop.it
He'd been on the job just two short weeks. Two weeks at the most prestigious publication in his industry, and he was already on the brink of bringing The

Via Karen Dietz
more...
Karen Dietz's curator insight, November 18, 2013 3:23 PM

Author Jerod Morris of Copyblogger covers it all here quickly and succinctly:

  1. Why stories are so powerful
  2. The elements of a good story
  3. The elements for a remarkable story


And I really like this comment: 

"Stories about dying, mothers, and fighting for your ideasStories about snowboarding, subdural hematomas, and the secret of life.

Hell, even made-up stories about CEOs on ether trips shooting social media darlings with elephant tranquilizersThey persuade in different ways and for different goals. But they persuade."

The story elements he lists are:
  1. A hero (better to say 'protagonist' IMHO)
  2. A goal
  3. An obstacle
  4. A mentor (sometimes but not always)
  5. A moral


Even better, Morris includes examples of companies and their stories. Hooray! We like examples. Makes everything much more concrete. And they show us how we can apply Morris' advice to our own organizations.


Have fun checking out this article!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Studer Education's curator insight, November 20, 2013 11:36 AM

Storytelling... It's all about relationships!

Rescooped by Jose Nevarez from Just Story It Biz Storytelling
Scoop.it!

The $$$ in Biz Storytelling: Marrying Companies and Content

The $$$ in Biz Storytelling: Marrying Companies and Content | Transmedia online | Scoop.it
The New York-based company Contently has developed a roster of writers and journalists for hire and a software application that helps companies tell their own stories.

Via Karen Dietz
more...
Karen Dietz's curator insight, November 13, 2013 6:46 AM

Here's the inside story about the New York based company Contently who write stories for companies as a business-building content strategy.


And they've been doing just fine, thank you very much! As one of the owners says in this excerpt, "A number of other nascent companies are rushing into the space, but Contently has a leg up because it is already there. Mr. Snow says the company revenue is up 300 percent over the last two years and should pass $10 million annually sometime early next year. Mr. Coleman says he thinks he and his co-founders are building a business, not riding a trend."


If you've ever wondered if business storytelling is a 'trend' or is more bother than it's worth, I hope this article opens your eyes :)) There's gold in them there hills!


"This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Rescooped by Jose Nevarez from Just Story It Biz Storytelling
Scoop.it!

The Art of Storytelling -- Interview w/ Karen Dietz, Part 2

The Art of Storytelling -- Interview w/ Karen Dietz, Part 2 | Transmedia online | Scoop.it
Group Process Consulting offers short, intense, emotionally anchored experiences in the form of speeches, workshops and group interventions.
Via Karen Dietz
more...
Karen Dietz's curator insight, November 13, 2013 6:12 AM

Here is the second part of the interview I had with biz story guru and good friend Annette Simmons. We talk about several behind the scenes principles story work practitioners need to be aware of. Below is a small excerpt. Annette and I had a lot of fun together and I hope you gain a few more insights from this next podcast!


This link won't last long, but is availabe for download on iTunes here: https://itunes.apple.com/us/podcast/episode-3-art-storytelling/id735863915?i=169716215&mt=2 

 

Here's an excerpt from the interview:

Expecting storytelling consultants to study with performance tellers is not about keeping the bloodlines pure, but about ensuring new applications of story retain the magic that keeps oral storytelling alive. Karen points out that one aspect of storytelling that gets lost is that “storytelling is deep play.” Karen says, “It’s really fun!…I lose control of the room…and that’s perfect.” Once people get permission to tell stories, that’s all they want to do.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Rescooped by Jose Nevarez from Just Story It Biz Storytelling
Scoop.it!

3 Fab Examples of Companies Using Storytelling w/ $$ Results

3 Fab Examples of Companies Using Storytelling w/ $$ Results | Transmedia online | Scoop.it
Three companies demonstrate how they use storytelling to get their message across.


Via Karen Dietz
more...
Karen Dietz's curator insight, November 8, 2013 4:02 AM

Hey folks -- here are 3 companies who've used storytelling in different ways to grow their businesses. Yeah! These are the kinds of stories we always want to hear.


What I love about the first example is how the stories shared helped clarify/strengthen the internal culture of the business and the success that brought.


The second example uses a creative method to share the company's story. Actually, it's their supplier's stories which is even better! And wholesale customer's loyalty soared.


The third example shows the power of capturing and sharing customer stories. Customer engagement and business grew.


All of these can happen on a shoe-string budget. And some did! I hope this article gives you some ideas for what you can do too.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

Rescooped by Jose Nevarez from Just Story It Biz Storytelling
Scoop.it!

From Flat to Fabulous Biz Stories: Putting More Character in Your Characters

From Flat to Fabulous Biz Stories: Putting More Character in Your Characters | Transmedia online | Scoop.it
Come follow me past Critter’s Creek, to the tiny town of which I speak, about a mile and a hair past anywhere you’ve been.

Via Karen Dietz
more...
Karen Dietz's curator insight, November 5, 2013 7:21 AM

Compelling stories have compelling characters. How are the characters in your biz stories? Flat or fab?


Most biz stories have characters that are just OK. But it's time to up our game if we want to keep listeners and readers engaged.


This is an excellent guide for creating interesting characters that will help drive your plot, inform your key message, and keep readers hooked.


I love this article not only because it's good -- but because a post on characters that biz people can relate to is rare indeed.


So read these 8 tips, keep them handy, and upgrade your characters!


This was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 


Kim Zinke (aka Gimli Goose)'s curator insight, November 5, 2013 2:01 PM

My favourite people in the world are the quirkiest.  They liven up my day and give me great tales to tell over the work lunch table.  What I like about this article is that each of the tips is followed by an example of it in action.

Scooped by Jose Nevarez
Scoop.it!

The Impact of Video in Education | Transmedia-m...

The Impact of Video in Education | Transmedia-m... | Transmedia online | Scoop.it
The Impact of Video in Education on Transmedia-mexico curated by Mayus Chavez (The Impact of Video in Education | @scoopit http://t.co/Bq2rT8Weca)
more...
No comment yet.
Scooped by Jose Nevarez
Scoop.it!

Transmedia experiences help involve people in climate change ...

The creators are Sara Tatcher and Ken Eklund, both producers of US transmedia games, Ken being noted as the creator of the WWO (World without Oil) game whose main focus was global dependency on oil. In designing ...
more...
No comment yet.
Scooped by Jose Nevarez
Scoop.it!

Why 'Frozen' Became The Biggest Animated Movie Of All Time

Why 'Frozen' Became The Biggest Animated Movie Of All Time | Transmedia online | Scoop.it
The film has generated more than $1 billion worldwide. (Why 'Frozen' Became The Biggest Animated Movie Of All Time http://t.co/jMvUUtPIpS)
more...
No comment yet.
Scooped by Jose Nevarez
Scoop.it!

Transmedia Manchester

The Difficult 2nd Album Transmedia Scenario and How To Avoid It

Tuesday, Apr 8, 2014, 6:00 PM

2022NQ
20/22 Dale Street, Northern Quarter, Manchester M1 1EZ

12 Transmedians Attending

#TransmediaMCR Our 2nd Transmedia Manchester Meetup will include: ·  A Transmedia Showcase ·  Why is the 2nd transmedia album the hardest? ·  An introduction to Social TV ·  An all new Transmedia story "The Black Echo"! ·  The chance to pitch your own Transmedia story – and get it made for the next Meetup ·  An international expert guest via Skype ...

Check out this Meetup →

#TransmediaMCR
Our 2nd Transmedia Manchester Meetup will include:
·  A Transmedia Showcase
·  Why is the 2nd transmedia album the hardest?
·  An introduction to Social TV
·  An all new Transmedia stor (Transmedia Manchester Meetup.
more...
No comment yet.
Scooped by Jose Nevarez
Scoop.it!

Beyond the books: how the Transmedia Centre is changing the ways of storytelling

Beyond the books: how the Transmedia Centre is changing the ways of storytelling | Transmedia online | Scoop.it
Students discover new and creative ways to tell stories through the Transmedia Centre (I wish I had access to something like this: Transmedia Centre is changing the ways of storytelling http://t.co/RuKlFez0AF)...
more...
No comment yet.
Rescooped by Jose Nevarez from #transmediascoop
Scoop.it!

Transmedia Recipes

This is a research document about transmedia storytelling, made by students of the Utrecht School of the Arts in assignment for the theatre company Tryater.

Via Simon Staffans
more...
Kim Zinke (aka Gimli Goose)'s curator insight, January 26, 8:46 PM

Great find!  They include examples of transmedia storytelling, the concepts, design choices, and work processes of each project.

Mercedes RamírezRuiz's curator insight, January 26, 11:03 PM

"Libro de investigación sobre  transmedia storytelling, realizado por alumnos de la Escuela de Artes de Utrecht"

Sandrine Delage (Borgé)'s curator insight, January 29, 5:55 AM

Des exemples d'Apps réalisées autour du Transmedia : source d'inspiration pour un plan de communication digital.

Rescooped by Jose Nevarez from Curation Revolution
Scoop.it!

Crowdfunding & Gamification: What's Next

Crowdfunding & Gamification: What's Next | Transmedia online | Scoop.it

When the lit match of gamificaiton hits the exposed jet fuel of crowdfunding both will feed speed, scale and intelligence into the other. I've read the Forrester report that predicts 80% gamification failure by 2015 and have two thoughts. 

1. 80% failure is about the normal Internet marketing "hit" rate.

2. That means 20% are going to win BIG, very big.

The combination of gamification and crowdfunding is more likely than not to be in that 20% winner category.  


Via Martin (Marty) Smith
more...
No comment yet.
Rescooped by Jose Nevarez from Just Story It Biz Storytelling
Scoop.it!

Are These 4 Companies Creating Great Stories Or Just Entertaining Advertisements?

Are These 4 Companies Creating Great Stories Or Just Entertaining Advertisements? | Transmedia online | Scoop.it
Video History is repeating itself. Last week, branded content took huge steps to demonstrate that brands will own the future of web media and entertainment consumption.  Coca-Cola, Google, Prada, and Volvo released extremely compelling...

Via Karen Dietz
more...
Jose Nevarez's comment, November 22, 2013 7:02 AM
I agree with you Karen, the Google Story is very emotional and the product/service is blended in a natural way, not forced.
Jose Nevarez's comment, November 22, 2013 7:02 AM
Thanks for sharing.
Karen Dietz's comment, November 22, 2013 8:55 AM
Yes, I liked the Google story the best. And it is easy for other companies to see how they might do something similar for their products/services. Glad you like the article Jose.
Rescooped by Jose Nevarez from Just Story It Biz Storytelling
Scoop.it!

Immersive Storytelling and Presentation Tools for Journalists

Immersive Storytelling and Presentation Tools for Journalists | Transmedia online | Scoop.it

Via Robin Good, Karen Dietz
more...
21st Cent. Learners's curator insight, November 15, 2013 10:58 AM

Written for journalists, this article is of interest to educators too.  Some grat tools for creating great multi-media presentations.  Imagine what learners might produce with these...

Moses B. Tambason's curator insight, November 15, 2013 7:21 PM

Watch this video to help the special needs in Africa this thanks giving holiday http://www.africatube.net/video/932/Neglected-people-of-Africa-need-your-help ;

GIANFRANCO MARINI's curator insight, November 17, 2013 10:21 AM

Da http://www.journalism.co.uk 9 strumenti web based per lo storytelling. Si tratta di strumenti che consentono di realizzare storie visuali con elementi multimediali e interattivi.

 

Utili per la content curation e per realizzare presentazioni.

 

Possono essere utilizzati senza problemi nelal didattica per realizzare raccolte e/o narrazioni di eventi e/o problemi di carattere disciplinare e interdisciplinare.

Rescooped by Jose Nevarez from #transmediascoop
Scoop.it!

I GIVE UP! Or, How I Learned to Stop Worrying and Love Transmedia

I GIVE UP! Or, How I Learned to Stop Worrying and Love Transmedia | Transmedia online | Scoop.it
As many have written before, ‘transmedia’ is a divisive term, laden with all manner of conflicting ideas and sometimes wielded as a political weapon by people with differing business and personal agendas.

Via Simon Staffans
more...
Simon Staffans's curator insight, November 12, 2013 3:50 PM

Jim Stewartson proposes a simplified definition.

Rescooped by Jose Nevarez from Just Story It Biz Storytelling
Scoop.it!

How to Create Storied Videos to Capture Your Audience

How to Create Storied Videos to Capture Your Audience | Transmedia online | Scoop.it

When it comes to marketing strategy, videos are powerful. How powerful? On Facebook, for example, videos are shared 12 times more than non-video posts. And let’s not forget YouTube, the second largest search engine in the world (after Google, of course). The ability of videos to increase user engagement is unsurpassed.

 

According to YouTube’s statistics page, they get over 800 million unique visitors each month, users view more than 4 billion hours of video each month and upload 72 hours of video every minute. That’s a lot of potential for your video....


Via Jeff Domansky, Karen Dietz
more...
Dennis Staples's curator insight, November 12, 2013 1:01 PM

Good insight on using YouTube effectively!

Marie-Ann Roberts's curator insight, November 16, 2013 2:33 AM

Youtube videos to promote Plumpton CMI Courses?

Rescooped by Jose Nevarez from Just Story It Biz Storytelling
Scoop.it!

Story Doing: 80% Of Companies Don't Care About Company Culture--Do You?

Story Doing: 80% Of Companies Don't Care About Company Culture--Do You? | Transmedia online | Scoop.it
Design Executive Officers certainly do. And the authors of the new book Rise of the DEO: Leadership by Design believe they're the future of business.

Via Karen Dietz
more...
Karen Dietz's curator insight, November 6, 2013 9:09 AM

The pendulum in business storytelling is beginning to move slightly from storytelling to being able to walk the talk. In other words, are the stories you are telling actually matching what's going on internally in the company?


Today consumers have more tools available to them to detect when a company is walking their talk or just weaving a nice fairy tale. And they will vote with their feet and wallets when they become disenchanted with companies they find disingenuous.


That means storytelling cannot be the exclusive pervue of marketing/sales/PR -- story work in business has to include work on the organization's culture, regardless of size.


This article shares the latest research on how many companies pay attention to culture (most don't). And then offers suggestions on what to pay attention to.


Now here's the kicker -- this article is written by DESIGNERS!! Not organizational development folks. Not leadership or business consultants. They talk about the work of a Design Executive Officer (DEO) who's work it is to help design an organization's culture. Who knew??!! I find this fascinating.


Design (not project management) is one of the key skills to develop in 21st century business according to Dan Pink's book A Whole New Mind


What does this mean for you?

  1. Pay attention to your internal culture.
  2. Make sure the stories you are telling actually match what your business is doing -- at all levels.
  3. If your business is young, design your culture early on for maximum leverage.
  4. If your business has been around awhile and there are mismatches between what you say and what you do -- go fix it.


Here's the formula for success: the stories you tell and the behaviors you choose match = authenticity, credibility, loyalty, trust, engagement, + ongoing customer relationships. This builds profits.


Beginning research (though flawed) on Story Doing companies is showing just how much more profitable these businesses are: http://www.storydoing.com/welcome 


So pay attention to culture!


This was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it