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Transmedia & Storytelling
La narration appliquée au Transmedia
Curated by Sandrine Joly
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Le transmédia en vedette à Cannes

Le transmédia en vedette à Cannes | Transmedia & Storytelling | Scoop.it
L'approche multiplate-forme est revendiquée par les chaînes de télévision et les producteurs, mais le marché reste parfois difficile à convertir.
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From transmedia to theatres: when storytelling helps in engaging the audience

From transmedia to theatres: when storytelling helps in engaging the audience | Transmedia & Storytelling | Scoop.it
18/05/2014 - CANNES NEXT: The NEXT events continue apace at Cannes, with more industry experts taking to the stage to share their experiences about cross-media projects
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« Storytelling » : ces histoires que construit le pouvoir - Rue89

« Storytelling » : ces histoires que construit le pouvoir  - Rue89 | Transmedia & Storytelling | Scoop.it
Avec "Storytelling", Christian Salmon signe un essai décapant sur la nouvelle "arme de distraction massive", devenue grâce à la mondialisation et à la férocité cynique des communicants, l’arme de destruction rêvée du marché : quand "l'art de...
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Narrative

Narrative Theory Digital Media Foundations Arfa Shah K1109528
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Le storytelling s'attaque à Twitter

Le storytelling s'attaque à Twitter | Transmedia & Storytelling | Scoop.it
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Maya Zuckerman on creating an immersive storyworld | The Fifth Sacred Thing

Maya Zuckerman on creating an immersive storyworld | The Fifth Sacred Thing | Transmedia & Storytelling | Scoop.it
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Storytelling 101: What Makes a Good Story?

Storytelling 101: What Makes a Good Story? | Transmedia & Storytelling | Scoop.it
This was originally published on the Limelight Networks Blog as part of my day-to-day responsibilities as the Sr. Director of Marketing Strategy. Storytelling is the future of digital marketing, pl...

Via José Carlos
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Diana's comment, January 9, 2013 11:55 AM
100% in agreement. Great piece. I began storytelling in Europe 10 years ago and the senior execs were impressed with the visual outcome. It created emotion but also helped them make better decisions. I also use the product in my stories when I know that it makes people's lives better. Otherwise, I focus on a life setting (scenery) that consumers can relate to. Defining a life setting is I believe the central part of the owrk and must be based on market trends and cognitive analysis.
José Carlos's comment, January 9, 2013 1:07 PM
Yes is true :)
Thanks 4 the comment :)
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An inside look at how Starlight Runner develops social TV storytelling - Lost Remote

An inside look at how Starlight Runner develops social TV storytelling - Lost Remote | Transmedia & Storytelling | Scoop.it
An inside look at how Starlight Runner develops social TV storytelling
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How Storytelling Can Address the Complex and Intertwining Issues of Modern Society | by Lina Srivastava

How Storytelling Can Address the Complex and Intertwining Issues of Modern Society | by Lina Srivastava | Transmedia & Storytelling | Scoop.it
How Storytelling Can Address the Complex and Intertwining Issues of Modern Society

Via @FernandoCarrion
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@FernandoCarrion's curator insight, January 2, 2013 12:32 PM

“The power of storytelling is exactly this: to bridge the gaps where everything else has crumbled.”— Paulo Coelho

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12 Essential Steps of a Phenomenal Story


Via Jess McCulloch, The Digital Rocking Chair
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Martin (Marty) Smith's comment, January 7, 2013 5:49 PM
Strange to tell Joseph Campbell's Hero With A Thousand Faces with Lego characters but it flies by faster chan Campbell.
Martin (Marty) Smith's curator insight, January 7, 2013 5:55 PM

Could this 65 slide deck have saved me plowing through Joseph Campbell's Hero With A Thosand Faces? Not really, but its fun and flies by providing ADD insight into the basis of all stories. 

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'Sleep No More' and Storytelling in Games

'Sleep No More' and Storytelling in Games | Transmedia & Storytelling | Scoop.it
What happens when a production company stages an interactive theater experiment? It starts to resemble a video game.

 

Believe it or not, I do listen to podcasts about subjects other than video games. For example, the Freakonomics podcast is one of my regularly weekly downloads. However, this isn’t to say that I’m not still thinking about games while listening to a supposedly unrelated topic. Case in point: the recent episode called “Fear Thy Nature”.

 

The show, like all Freakonomics episodes, was about trying to figure out what influences human behavior. This particular episode looked at how our social environments impact our actions and devoted a significant chunk of time to discussing an interactive theater production called Sleep No More. Freakonomics framed Sleep No More as a bold experiment in socialization and storytelling, and I have no doubt it is very impressive both as a piece of theater and in its relation to social science tests like the Stanford Prison Experiment. However, as someone familiar with video games, many of the statements made in the podcast (some of which I’ve included here) sounded very familiar.

 

“An immersive, interactive theater piece,” - Stephen Dubner, Freakonomics Co-host

 

Right away, two of the most frequently used video game watchwords are invoked to describe the play. Regardless of genre, games require active participation and attention to unfamiliar guidelines. Sleep No More requires the same type of engagement by asking audience members to piece together a retelling of Macbeth by exploring a multi-room building....


Via siobhan-o-flynn, Dr. Pamela Rutledge, @FernandoCarrion
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Dr. Pamela Rutledge's comment, October 7, 2012 3:01 PM
A rose by any other name...would not seem so... innovative? Brilliant look at theater analysis & semantics from non-game perspective through gamer eyes. Love the reference to necessity of masks.
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J.R.R. Tolkien’s Top 10 Tips for Writers | Bestseller Labs

J.R.R. Tolkien’s Top 10 Tips for Writers | Bestseller Labs | Transmedia & Storytelling | Scoop.it
JRR Tolkein's top 10 tips for writers are revealed - discover the storycraft secrets of the master author of The Hobbit and The Lord Of The Rings.
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Adventures in Transmedia

Adventures in Transmedia | Transmedia & Storytelling | Scoop.it

Andrea Mulle:  "Leveraging the individual strengths of multiple storytelling platforms, transmedia builds a storyworld meant to engage and involve its audience and delivers an informative, entertaining experience" ...


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CANNES: Transmedia Project 'Call Her Lotte!' Added to Cannes' Next Program (EXCLUSIVE)

CANNES: Transmedia Project 'Call Her Lotte!' Added to Cannes' Next Program (EXCLUSIVE) | Transmedia & Storytelling | Scoop.it
CANNES -- Cannes Market's Next program, which focuses on innovation in the film biz, has added 3D transmedia project "Call Her Lotte!” to its lineup. The project, which incorporates a short film an...
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On a vu… Bill Lawrence (Scrubs) réfléchir à l’évolution de la télé américaine : Daily mars

On a vu… Bill Lawrence (Scrubs) réfléchir à l’évolution de la télé américaine : Daily mars | Transmedia & Storytelling | Scoop.it
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Emilie, une nouvelle websérie transmédia canadienne !

Emilie, une nouvelle websérie transmédia canadienne ! | Transmedia & Storytelling | Scoop.it
Le 11 avril dernier, Radio-Canada mettait en ligne son 4ème et dernier épisode de la websérie transmédia, Emilie. Après 8 semaines de diffusion web et à la veille de voir sortir en salle le long métrage du même nom, le bilan est plus que positif.
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Binary Racoon's curator insight, April 24, 2013 7:48 AM

Émilie. Vu de la France...

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the transmedia of fringe

the transmedia of fringe | Transmedia & Storytelling | Scoop.it
After five seasons, two universes, and multiple timelines, Fringe ended its run January 18, 2013 on Fox. I’m proud to say I stuck with this show to the very end. More than anything – like other fan...
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Seven Core Concepts of Transmedia Storytelling

Seven Core Concepts of Transmedia Storytelling | Transmedia & Storytelling | Scoop.it
Source: Revenge of the Oragami Unicorn: Seven Core Concepts of Transmedia Storytelling, Henry Jenkins henryjenkins.org/
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25 Things You Should Know About Transmedia Storytelling

25 Things You Should Know About Transmedia Storytelling | Transmedia & Storytelling | Scoop.it
Let's get this out of the way, now -- this, like many/most of my other lists, could easily be called "25 Things I Think About Transmedia." It does not attempt to purport concrete truths but rather,...
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Five Principles for Storytelling in a Multi-Screening World

The increase in multi-screening, coupled with time spent on social channels, means content creation strategies need to evolve. Here are five principles to help you succeed.


Via Jess McCulloch
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Jeni Mawter's curator insight, January 28, 2013 7:19 PM

Some nice tips for immersive storytellers.

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Comment le Storytelling Transmedia favorise-t-il l’emergence de Blockbusters ?

Comment le Storytelling Transmedia favorise-t-il l’emergence de Blockbusters ? | Transmedia & Storytelling | Scoop.it

Via Sylvain Leroux
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Sylvain Leroux's curator insight, December 27, 2012 3:17 AM

Article toujours aussi sympa de Vincent Puren.

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Storytelling Transmedia & Blockbusters : Quand le Cinéma redéfini l...

Intéressant dans son approche, le transmedia est un levier d’avenir pour attirer l’attention d’un public de moins en moins enclin à se rendre au cinéma

Via fabienne Olivier
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Marlène FAIVRE's curator insight, January 7, 2013 2:51 AM

Objet et enjeux du transmédia pour le public du cinéma

 

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Narrative


Via Jess McCulloch
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Jess McCulloch's curator insight, January 6, 2013 6:55 PM

narative structures and codes - some great dot point information.

NikolaosKourakos's curator insight, January 8, 2013 2:15 PM

narative structures and codes - some great dot point information.

Aurion Learning's curator insight, August 2, 2013 1:38 AM

Claude Levi-Strauss was a social anthropologist who "found that stories that are told unconciously mirror the values and myths of a culture."

 

Storytelling is an effective way of communicating values and information.

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Building Market Intelligence [& Audiences for Sustainable Storytelling Platforms]

Building Market Intelligence [& Audiences for Sustainable Storytelling Platforms] | Transmedia & Storytelling | Scoop.it

Gunther Sonnenfeld:  "The multi-platform space is no doubt an exciting one, and not without its debates, but I wanted to focus this post on the subject of my talk down there [Sydney, Australia], the notion of building intelligence" ...


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What storytelling does to our brains

What storytelling does to our brains | Transmedia & Storytelling | Scoop.it
Storytelling is one of the most overused and underused techniques at the same time. In this post, we are revealing what storytelling does to our brains.
Via José Carlos
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Meryl Jaffe, PhD's comment, December 5, 2012 9:42 AM
Thanks for the article.
José Carlos's comment, December 5, 2012 10:25 AM
you are welcome :)