Transmedia & Storytelling

Jeff Barber: "To answer this question, let’s consider what three experts in this emerging space have to say about the role of mobile in transmedia content production and distribution" ...

Jeff Gomez, Starlight Runner Entertainment Elan Lee, FourthWall Studios Robert Pratten, Transmedia Storyteller Ltd.

 

Via The Digital Rocking Chair

Websites are incredibly versatile as a medium, to be used to display information and other content, and if well designed they can do this in an enjoyable way...

 

The narrative of your site is the essence of your story, and encompasses all your content. Your narrative is the video embeds in your site; it is the content on your about page; it is your background image; it’s virtually all your content coming together to bring the user an overall experience that forms a narrative.

 

It’s easy to think of a narrative in a similar way to a thematic site. However, it’s slightly different as themes focus on design, where narrative focuses on all aspects including, and especially, content. The importance of the narrative is that it dictates your site’s pacing and how the user interacts with it, everything from your navigation bar to your ‘transaction complete’ screen.

 

The best narratives come organically grown, and it helps to have some existing content to define your narrative from, rather than working out your narrative and then artificially creating content around that. In a nutshell, the narrative is the journey the user experiences on their journey throughout your site, and you’ll need to get it right for your user to have an enjoyable experience. Just as a narrative needs to hang together well in a novel, so does your site’s narrative.

Via Gregg Morris, Hans Heesterbeek, Transmedia lab

Des sujets susceptibles de devenir de bonnes histoires il y en a plein. La différence entre une histoire et une bonne histoire selon Ken Burns ? (Le réalisateur et producteur de films documentaires)...

Via Stéphane Dangel