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“Defending Eden,” A Documentary in the Making « Around and ...

“Defending Eden,” A Documentary in the Making « Around and ... | transmedia marketing | Scoop.it
In this feature length documentary and transmedia campaign, a small crew from Prehensile Productions will accompany the students on their journey into the heart of the Amazon rainforest. As the students document their ...
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Why we're going BZRK for transmedia « Matt Bourn's Media PR Blog

Why we're going BZRK for transmedia « Matt Bourn's Media PR Blog | transmedia marketing | Scoop.it
It was the first marketing campaign of its kind for a book, embracing transmedia over a six-month period in a fantastically imaginative way to promote a new title which launches later this spring. Full details of the transmedia ...
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Budweiser Flash Fans: Five Phases of A Transmedia Story | Marc ...

Budweiser Flash Fans: Five Phases of A Transmedia Story | Marc ... | transmedia marketing | Scoop.it
This analysis is not complete, but represents one methodology or framework for creating future transmedia campaigns. Phase 1 – Start with Why. Creating an emotional connection to a brand is critical to developing a ...
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Recommended Transmedia Reading 2/15/12 | Transmythology.com

... lot of press coverage recently. Here, digital music expert Laura Sterritt takes us behind-the-scenes of Bjork's live shows, how it meshes with the rest of the transmedia campaign, and what the success of the campaign means.
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The Importance Of Online Video In Transmedia Campaigns - Starlight Runner's Jeff Gomez

Article by at 2012-02-16 00:00:18 Categorized in Video SEO,...
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Bing | Decode Jay-Z Case Study

http://www.droga5.com/casestudies/bingcs (the Bing / JayZ transmedia campaign is kinda cool: http://t.co/BOxtEzq2...)...
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Key takeaways from Click Africa - ITWeb

Key takeaways from Click Africa - ITWeb | transmedia marketing | Scoop.it
ITWebKey takeaways from Click AfricaITWebDigital director of JWT SA, Yoav Tchelet, says transmedia campaigns are the evolution of the integrated marketing model.
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Barneys embraces natural beauty through multichannel spring ...

Barneys embraces natural beauty through multichannel spring ... | transmedia marketing | Scoop.it
TV and transmedia producer for The Water Tank Project. “Brands will increasingly become media houses as carefully chosen and crafted campaigns will warrant serious production and consumer engagement spend,” he said.
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Berlinale | Talent Campus | Is there a “piecemeal” approach to ...

Berlinale | Talent Campus | Is there a “piecemeal” approach to ... | transmedia marketing | Scoop.it
“Is there such a thing as a piecemeal approach to transmedia, or must one go whole hog into a transmedia campaign for it to be successful?” Or at least something along those lines – and if you'd like to get the full gist of my ...
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The Importance Of Online Video In Transmedia Campaigns - Starlight Runner's Jeff Gomez

The Importance Of Online Video In Transmedia Campaigns - Starlight Runner's Jeff Gomez | transmedia marketing | Scoop.it
Article by at 2012-02-16 00:00:18 Categorized in Video SEO,...
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The Playroom launches transmedia division, makes hires ...

The Playroom launches transmedia division, makes hires ... | transmedia marketing | Scoop.it
OmniLab Media's broadcast services division, The Playroom has launched its new Transmedia Services Division and made two new hires in Mitch Harris and Magnus. ...
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Hong Kong's first trans-media production company starts with a ...

Its high concept narration will be later taken and turned into an extended trans-media campaign which will use the means of mobile and augmented technology for the benefits of the project sponsors' promotions.
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Flipbook Bring Back Squirt Characters - 4RFV

Flipbook Bring Back Squirt Characters - 4RFV | transmedia marketing | Scoop.it
Flipbook Bring Back Squirt Characters4RFVOnce the models have been created in 3D they can then be re-used over and over again for other campaigns across a wide variety of trans-media platforms.
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Film Premiere's, Awards and film workshops + Artists News.

Film Premiere's, Awards and film workshops + Artists News. | transmedia marketing | Scoop.it
RT @futureartists: http://t.co/NJMFGuxD latest newsletter full of juicy gossip is out #film #transmedia #cinema #film networks...
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Game of Thrones & Transmedia «

Game of Thrones & Transmedia « | transmedia marketing | Scoop.it
Marketing agency Campfire gave Steve Coulson and their resident band of brainiac's the mission of creating a transmedia campaign for HBO's epic series Game of Thrones. Brilliant move, pulling in audiences old and new the ...
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Key takeaways from Click Africa - ITWeb

ITWebKey takeaways from Click AfricaITWebDigital director of JWT SA, Yoav Tchelet, says transmedia campaigns are the evolution of the integrated marketing model.
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The Importance Of Online Video In Transmedia Campaigns ...

The Importance Of Online Video In Transmedia Campaigns ... | transmedia marketing | Scoop.it
When I was at CES I was lucky enough to sit down with the crew from Starlight Runner who are doing great things in 'transmedia' campaigns to help brands achieve a wider reach for their products and projects.
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Context | Culture | Collaboration: NAMAC: "What Makes a ...

A first-mover in transmedia for social change, she co-created the Transmedia Activism Design Group, and has been involved in successful cross-media campaigns for several documentaries, including Oscar-winning Born into Brothels ...
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Mass Effect Infiltrator and Datapad announced for iOS - Videogamer.com

Mass Effect Infiltrator and Datapad announced for iOS - Videogamer.com | transmedia marketing | Scoop.it
Videogamer.comMass Effect Infiltrator and Datapad announced for iOSVideogamer.comMass Effect 3's burgeoning transmedia efforts are continuing with two companion apps for iOS devices, Infiltrator and Datapad.
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Key takeaways from Click Africa

Key takeaways from Click Africa | transmedia marketing | Scoop.it
Digital director of JWT SA, Yoav Tchelet, says transmedia campaigns are the evolution of the integrated marketing model. This is driven by the way in which the younger generations flow between different platforms, and the ...
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TheGameGator.com » Blog Archive » The Transmedia Experience

“Flynn Lives.” That was the slogan of a transmedia promotional campaign which rallied hoards of TRON fans across the country to solve numerous puzzles, uncover a lost arcade, and even stage a mock protest.
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The Golden Rock - Haexagon Edition

The Golden Rock - Haexagon Edition | transmedia marketing | Scoop.it
Its high concept narration will be later taken and turned into an extended trans-media campaign which will use the means of mobile and augmented technology for the benefits of the project sponsors' promotions.
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What is Transmedia?

What is Transmedia? | transmedia marketing | Scoop.it
When you think about the variety of media that could be involved in a transmedia campaign you need to give a lot of thought about what that brand is. You can't simply take a water-downed brand and expect it to survive being ...
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Budweiser Flash Fans: Five Phases of A Transmedia Story | Transmedia: Storytelling for the Digital Age

Budweiser Flash Fans: Five Phases of A Transmedia Story | Transmedia: Storytelling for the Digital Age | transmedia marketing | Scoop.it
Budweiser Canada created a transmedia marketing movement and invited all of us to become a part of it. Here are five phases to create your own. (!
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A Transmedia Look at the Biophilia Live Tour and Education Series ...

A Transmedia Look at the Biophilia Live Tour and Education Series ... | transmedia marketing | Scoop.it
This marriage of the app with the live performance reiterated the connection of the app to the song by adding another relationship within the transmedia campaign: content moving from the song to the app, and from the app to ...
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“Defending Eden,” A Documentary in the Making « Around and ...

“Defending Eden,” A Documentary in the Making « Around and ... | transmedia marketing | Scoop.it
In this feature length documentary and transmedia campaign, a small crew from Prehensile Productions will accompany the students on their journey into the heart of the Amazon rainforest. As the students document their ...
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No comment yet.