Brian's Law of Celebrity Endorsement means that the less you have to lose in terms of reputation, the less you will lose. While we may like people in the entertainment industry, for example, we tend not to hold them in particularly high regard. So "celebrities" can get away with endorsing products without our thinking any, or at least much less of them.
Transmedia marketing, in which a story is told across a variety of platforms that can include film, television, the Internet, live events and social media, among others, is being used more widely, particularly in the entertainment industry. It’s one more way that content marketing, which is a primary driver in search engine optimization, is being leveraged not only to get better SEO, but to drive search queries in the first place.
Until recently, the main formatting tools that self-publishing writers could use to create e-books were expensive desktop-publishing applications ... the $50 writing and note-keeping app Scrivener has changed that. Scrivener can export e-books in PDF, Kindle, EPUB, and Word (required for Smashwords) formats, among others.
Flash mobs have been blamed as a factor in looting during urban riots. But now a group of online activists is harnessing social media like Twitter and Facebook to get consumers to spend at locally owned stores in cities around the world in so-called Cash Mobs.
Folks who make their living from online ads often point out that ad spending online still doesn't match the relative amount of time people spend online vs. watching TV or reading magazines and newspaper.