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transmedia marketing in the physical world
augmented reality, nfc, qr codes, outdoor installations, args
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Burning All My Books | Terence Eden has a Blog

Burning All My Books | Terence Eden has a Blog | transmedia marketing in the physical world | Scoop.it
Burning All My Books...

 

My shelves are empty. The half-dozen Billy Bookcases I bought from Ikea are now little more than scrap. I have burned my books. A bonfire of ideas and ideals.

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Do celebrity endorsements work?

Brian's Law of Celebrity Endorsement means that the less you have to lose in terms of reputation, the less you will lose. While we may like people in the entertainment industry, for example, we tend not to hold them in particularly high regard. So "celebrities" can get away with endorsing products without our thinking any, or at least much less of them.

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Europe: QR Code interaction in outdoor ads way ahead of AR, NFC - Mobile Marketing - BizReport

Not many Europeans have scanned a QR Code but, as far as new mobile technologies go, awareness of QR Codes in the context of outdoor, or out-of-home (OOH), advertising is way ahead of others.
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Telling A Brand Story Through Transmedia 03/26/2012

Transmedia marketing, in which a story is told across a variety of platforms that can include film, television, the Internet, live events and social media, among others, is being used more widely, particularly in the entertainment industry. It’s one more way that content marketing, which is a primary driver in search engine optimization, is being leveraged not only to get better SEO, but to drive search queries in the first place.

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Coca-Cola loses faith in TV commercials - MSN Money

Coca-Cola loses faith in TV commercials - MSN Money | transmedia marketing in the physical world | Scoop.it

Coca-Cola loses faith in TV commercials.  Getting viewers' attention remains a challenge for the company, which spends billions every year on advertising.

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The Collapse of Print Advertising in 1 Graph

The Collapse of Print Advertising in 1 Graph | transmedia marketing in the physical world | Scoop.it
Print newspaper ads have fallen by two-thirds from $60 billion in the late-1990s to $20 billion in 2011.
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Creating e-book files with Scrivener

Creating e-book files with Scrivener | transmedia marketing in the physical world | Scoop.it

Until recently, the main formatting tools that self-publishing writers could use to create e-books were expensive desktop-publishing applications ... the $50 writing and note-keeping app Scrivener has changed that. Scrivener can export e-books in PDF, Kindle, EPUB, and Word (required for Smashwords) formats, among others.

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E-books’ lack of cover could end intellectual snobbery of reading in public

E-books’ lack of cover could end intellectual snobbery of reading in public | transmedia marketing in the physical world | Scoop.it
We’ve mentioned a couple of times the “problem” that e-readers create of people not being able to tell what the person next to them on the bus or train is...
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Cash Mobs gather to splurge in locally owned stores

Cash Mobs gather to splurge in locally owned stores | transmedia marketing in the physical world | Scoop.it
Flash mobs have been blamed as a factor in looting during urban riots. But now a group of online activists is harnessing social media like Twitter and Facebook to get consumers to spend at locally owned stores in cities around the world in so-called Cash Mobs.
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Marvel Offers Digital Extras for Comic Book Fans

Marvel Offers Digital Extras for Comic Book Fans | transmedia marketing in the physical world | Scoop.it
Next month, Marvel Comics will release a new application to add content enhanced with augmented reality to some of its comic books.
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Dirty Little Secret of Online Ads: Lots of Them Never Get Seen - Forbes

Dirty Little Secret of Online Ads: Lots of Them Never Get Seen - Forbes | transmedia marketing in the physical world | Scoop.it
Folks who make their living from online ads often point out that ad spending online still doesn't match the relative amount of time people spend online vs. watching TV or reading magazines and newspaper.
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