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Marketing in the physical world
augmented reality, nfc, qr codes, outdoor installations, args
Curated by Tina Stock
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Rescooped by Tina Stock from Transmedia: Storytelling for the Digital Age
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Defining The Television Experience In A Single Word

Defining The Television Experience In A Single Word | Marketing in the physical world | Scoop.it

"Escape. Yes, that's it, escape, that's whole secret right there."

 

Not your usual take on the "three key pillars of the future of TV":  Smart TVs, Social TV and Second Screen.


Via The Digital Rocking Chair
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Funny art of outdoor advertising

Funny art of outdoor advertising | Marketing in the physical world | Scoop.it
When goes about outdoor advertisements people are extremely creative. Do not be scared when you go out next time.
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Social media reporting project from Afghanistan set to debut as multi-media performance

Social media reporting project from Afghanistan set to debut as multi-media performance | Marketing in the physical world | Scoop.it

"Basetrack, a social media reporting project that accompanied a marine battalion on a deployment in Afghanistan, will be adapted into a series of theater performances [...] at Juilliard in New York."

 

For more on this interesting multiplatform project read Bringing the war in Afghanistan home, by iPhone.


Via The Digital Rocking Chair
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brandflakesforbreakfast: fresh fisch

brandflakesforbreakfast: fresh fisch | Marketing in the physical world | Scoop.it
A very fresh take on outdoor advertising http://t.co/FLVtOGM5...
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The power of glueing Music to Local Experiences with GeoSocial, Location Based Tools

The power of glueing Music to Local Experiences with GeoSocial, Location Based Tools | Marketing in the physical world | Scoop.it

Another way music is being reinvented is via location-based storytelling. One company in this space is Broadcastr, an app where stories are recorded and shared in audio format, each pegged to a specific location. Users can search for stories by location or category, or may opt to “follow” a person who they consider to be a good storyteller, sorting stories by that person into a special tab. Listeners can rate stories as they hear them, and stories can be shared with others via email, Facebook or Twitter.


Via Gary Hayes, Karen B Wehner
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Michelle Cotterill's comment, March 26, 2012 6:46 PM
ooooo.. This has great possibilities..
Rescooped by Tina Stock from Smart Media
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Listening to the kids - playtesting is more important than ever in a multi-platform, multi-player world.

Listening to the kids - playtesting is more important than ever in a multi-platform, multi-player world. | Marketing in the physical world | Scoop.it
Back in the day when toy testing meant playing with stand-alone toys instead of entire transmedia properties, I learned the importance of seeing a product in the hands of a user before critiquing it.

Via Karen B Wehner
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Ten Bad Habits of Unsuccessful Twitter Marketing | Social Media Agency London : Furlong PR

Ten Bad Habits of Unsuccessful Twitter Marketing | Social Media Agency London : Furlong PR | Marketing in the physical world | Scoop.it
One of social media's brilliant, but less talked about benefits is the ability to make you look, well, a bit inept. In particular, Twitter has more social codes attached to it than a Jane Austen novel.
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Books to Unite the Digitally Divided Family — The Horn Book

Books to Unite the Digitally Divided Family — The Horn Book | Marketing in the physical world | Scoop.it
An author asks, Is there still room for books for young people in a text-and-tweet world? From the January/February 2012 issue of The Horn Book Magazine.
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Two Updates: Prometheus, and Transmedia Education

Two Updates: Prometheus, and Transmedia Education | Marketing in the physical world | Scoop.it
I wanted to highlight a couple of cool things before the weekend. The first is that Jeff Gomez and I wrote a piece for Ad Age on the impressive transmedia campaign around Ridley Scott’s Prome...
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Books and the New Breed: Five Writers Who Self-Published Their ...

Books and the New Breed: Five Writers Who Self-Published Their ... | Marketing in the physical world | Scoop.it
We are now part of the self-publishing era of eBooks where writers can decide when and how to release their books.
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Survey finds consumers expect rewards for interacting with ads • NFC World

Survey finds consumers expect rewards for interacting with ads • NFC World | Marketing in the physical world | Scoop.it
A survey conducted in six European countries has found that consumers like the idea of interactive out-of-home advertising — but they expect a ‘value exchange’ in return for interacting with advertising and the most popular incentives are money or...
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CHI Favorite: Using Comics to Communicate Research Findings - Adaptive Path

CHI Favorite: Using Comics to Communicate Research Findings - Adaptive Path | Marketing in the physical world | Scoop.it

Evangeline Haughney from Adobe Systems gave a great talk on using comics to communicate qualitative research findings. She noticed that readers of research reports are usually skimmers and get bogged down with traditional research reports. She wanted to find compelling way to communicate findings and was inspired by Kevin Cheng’s work on creating comics as a design tool. She figured if comics could communicate design, they might also be able to communicate research findings.

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MIPCube: Connecting the hots: MIP Preview 2012

MIPCube: Connecting the hots: MIP Preview 2012 | Marketing in the physical world | Scoop.it
With new technologies changing every aspect of the television business, keeping up is a job in and of itself. That's part of the inspiration for MipCube, a new tech-focused event that sets the stage for this year's MipTV.
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What are the qualities of a good TV Commercial? (Reclaimed)

What are the qualities of a good TV Commercial? (Reclaimed) | Marketing in the physical world | Scoop.it
What are the qualities of a good TV Commercial?
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Rescooped by Tina Stock from Transmedia storytelling & alternate reality gaming
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12 Most Newsworthy Web Apps for Content Discovery | 12 Most

12 Most Newsworthy Web Apps for Content Discovery | 12 Most | Marketing in the physical world | Scoop.it
Susan Silver reveals the 12 Most Newsworthy Web Apps for Content Discovery...

Via Adsente
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Tier 4: How to Monetize Live Events

Tier 4: How to Monetize Live Events | Marketing in the physical world | Scoop.it
There's no question that immersing your audience in a live event brings tremendous weight and powe...
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Twitter / JCDecaux Australia: Experience the new #Nokia ...

(TDS - click thru to good example of out door advertising)

 

Experience the new #Nokia #Lumia handset live on the streets of #Sydney with #JCDecaux #Innovate!

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Rescooped by Tina Stock from Transmedia 4 Kids
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Photo-Sharing Apps Using Sound to Tell Stories

Photo-Sharing Apps Using Sound to Tell Stories | Marketing in the physical world | Scoop.it
How can people capture and share moments in new and interesting ways right from their smartphones? That’s the question at the heart of a crop of new photo-sharing applications hoping to replicate the runaway success of Instagram, with an audio twist.

Via cynthia jabar
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Europeans Expect Big Brands to Advertise on Outdoor Formats

Europeans Expect Big Brands to Advertise on Outdoor Formats | Marketing in the physical world | Scoop.it

Advertising in outdoor formats can help enhance a brand's stature in the eyes of European consumers, according to a CBS Outdoor International survey conducted by Kantar...

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On marketing and speed

On marketing and speed | Marketing in the physical world | Scoop.it
Scientists have discovered a synchronisation issue in the human brain that affects perception and could potentially have implications for areas ranging from media placement to quality control.

(TDS - opens the forum for old school platforms)

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In Defense Of... Adapting Books, Such as 'The Hunger Games', to Film

In Defense Of... Adapting Books, Such as 'The Hunger Games', to Film | Marketing in the physical world | Scoop.it
As The Hunger Games phenomenon fills movie theaters, we are reminded of the age-old idea that the book will forever be better than the movie. Or will it?
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Vote: What will be Hollywood's next book-to-movie superfranchise? - NOLA.com

Vote: What will be Hollywood's next book-to-movie superfranchise? - NOLA.com | Marketing in the physical world | Scoop.it
NOLA.comVote: What will be Hollywood's next book-to-movie superfranchise?
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Google Warms to Advertising

Google Warms to Advertising | Marketing in the physical world | Scoop.it
After years of touting the superiority of online advertising, Google Inc. is taking a decidedly different approach to promote itself against rivals.
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David Carter’s Pop-Up Books for Children of All Ages

David Carter’s Pop-Up Books for Children of All Ages | Marketing in the physical world | Scoop.it
We have a soft spot for all things pop-up and are big believers in eternal childhood, so we absolutely adore David Carter's wonderful series...

 

(TDS) Pop-up books are so cool!

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80 NEW Creative, Smart & Clever Advertisements

I know you see many creative advertising posts, but I went out and tried to find some of the lesser known creative ads of which you can see below. This is a follow up to the post 192 creative advertisements.

 

(Truly amazing use of traditional media!)

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