Ford Motor Company has been quietly stepping into the transmedia arena as a producer, beginning in 2009 with the “Fiesta Moment” social media campaign, where 100 Ford Fiesta vehicles were given to non-professional spokespeople or marketers to use, drive and then comment on via Twitter and other social media outlets...
(TDS - click thru to the whole article for a summary of Ford's (campaign?). Whodathunk Ford could be so cool!)
Publishers Hustle to Make E-Books More Immersive: and now, with tablets selling at mind-boggling rates, book publishers are scrambling to figure out how to bring their ancient medium into the digital realm.
Kenya Takes First Ever Digital Emmy Award for 'Well Told Story'Hollywood ReporterTransmedia episode Endgame Interactive: Facebook Episode created to extend the Showcase TV drama Endgame online, won in the Fiction category.
In the middle of the film's initial release, to keep interest going, Ivan Reitman had a trailer run, which was basically the commercial the Ghostbusters' use in the movie, but with the 555 number replaced with a 1-800 number, allowing people to call.
IKEA really went all out on their latest campaign. This time they set out to the Parisian subway to prove the quality and durability of their products, which are often times deemed cheap and disposable.
Are Enhanced E-Book Apps Worth It?ForbesThere's been some talk here on Forbes lately about the release of new publishing apps that provide authors and readers an “enhanced” book experience, complete with sound effects, related links, video options...
It is a good time to be a fan of the boy wizard right now. Earlier in the week, the eBook versions of all seven Harry Potter novels were finally made available through the pottermore.com website, and this weekend the doors of The Making of Harry Potter studio tour will at last be opened...
For those who can't be there, an in-depth look at the new Harry Potter Studio Tour.
A well-chosen diversity of tech journalists and techies each imparted their own “10 Tech Commandments” to MIPFormats today, as C21Media’s David Jenkinson moderated. From the resulting 30, we extracted 15 that captured shared ideas or yielded new paths.
1. Open up your content, Bryant preached. Consider EMI with its OpenEMI programme, which enables partners (including apps developers) to sell music from EMI’s catalogue with a revenue-sharing model, all while building new kinds of experiences around that content.
Rusel DeMaria: "Kickstarter has its challenges. Even as a successful participant, I’ve hit some bumps along the way. The lessons I’ve learned from this experience are worth observing. If you’re looking to get funded on Kickstarter, here are ten tips to help you succeed."
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