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Marketing in the physical world
augmented reality, nfc, qr codes, outdoor installations, args
Curated by Tina Stock
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FSLC Convergence Program Announces Collaboration with Storycode and Kill Screen

FSLC Convergence Program Announces Collaboration with Storycode and Kill Screen | Marketing in the physical world | Scoop.it
The New York Film Festival, New Directors/New Films, Film Comment magazine, year-round programs at the Walter Reade and more!
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Is Ford becoming a Transmedia Production Company?

Is Ford becoming a Transmedia Production Company? | Marketing in the physical world | Scoop.it

Ford Motor Company has been quietly stepping into the transmedia arena as a producer, beginning in 2009 with the “Fiesta Moment” social media campaign, where 100 Ford Fiesta vehicles were given to non-professional spokespeople or marketers to use, drive and then comment on via Twitter and other social media outlets...

 

(TDS - click thru to the whole article for a summary of Ford's (campaign?).  Whodathunk Ford could be so cool!)

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ClickBerry for Facebook [iPad] | ClickBerry

ClickBerry for Facebook [iPad] | ClickBerry | Marketing in the physical world | Scoop.it

Create impressive interactive videos directly on your iPad, even while on the go. Just shoot your video with your iPad and drag-and-drop in interactive features.

Share your videos on Facebook in one tap.

 

(TDS - this software has some nifty features)

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14 brilliant (and crazy) outdoor advertising campaigns – Blog of Francesco Mugnai

14 brilliant (and crazy) outdoor advertising campaigns – Blog of Francesco Mugnai | Marketing in the physical world | Scoop.it
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From Geofencing To Vibrating Benches: The Best Interactive Outdoor Ads - Co.Create

From Geofencing To Vibrating Benches: The Best Interactive Outdoor Ads - Co.Create | Marketing in the physical world | Scoop.it
From Geofencing To Vibrating Benches: The Best Interactive Outdoor AdsCo.CreateAs the mobile ad space evolves, more creative energy is being spent on interactive outdoor advertising.
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Publishers Hustle to Make E-Books More Immersive - Wired News

Publishers Hustle to Make E-Books More Immersive - Wired News | Marketing in the physical world | Scoop.it

Publishers Hustle to Make E-Books More Immersive: and now, with tablets selling at mind-boggling rates, book publishers are scrambling to figure out how to bring their ancient medium into the digital realm.

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Study: 'digital natives' switch devices and platforms every two minutes, lack emotional engagement

Study: 'digital natives' switch devices and platforms every two minutes, lack emotional engagement | Marketing in the physical world | Scoop.it
A new study revealed by Time indicates that those who grew up with mobile tech are restless and emotionally detached consumers, switching between TVs, magazines, tablets, smartphones, or channels...
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'Little House' books to join US literary canon - Wall Street Journal

'Little House' books to join US literary canon - Wall Street Journal | Marketing in the physical world | Scoop.it

'Little House' books to join US literary canon | Wilder based the books on her family's experiences as pioneers in the 19th century. She died in 1957 at age 90.

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Sweet. OK Go - Skyscrapers - Official Video

Music video for the song "Skyscrapers" by OK Go. Director: Trish Sie Producers: Trish Sie & Paula Salhany Cinematography and editing: Paula Salhany 3D DP: Er...

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Kenya Takes First Ever Digital Emmy Award for 'Well Told Story' - Hollywood Reporter

Kenya Takes First Ever Digital Emmy Award for 'Well Told Story'Hollywood ReporterTransmedia episode Endgame Interactive: Facebook Episode created to extend the Showcase TV drama Endgame online, won in the Fiction category.
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Radio Drama Revival Podcast - Audio Theater Blog, News, Stories

Radio Drama Revival Podcast - Audio Theater Blog, News, Stories | Marketing in the physical world | Scoop.it
Modern audio drama podcast, weekly showcase of stories post-golden age of radio drama from across the world...
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Ghostbusters (1984)

Ghostbusters (1984) | Marketing in the physical world | Scoop.it
In the middle of the film's initial release, to keep interest going, Ivan Reitman had a trailer run, which was basically the commercial the Ghostbusters' use in the movie, but with the 555 number replaced with a 1-800 number, allowing people to call.
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Google Proposes New Metrics for Online Advertising

Google Proposes New Metrics for Online Advertising | Marketing in the physical world | Scoop.it
Google is proposing new metrics for the online ad industry that go beyond click-throughs and impressions.
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Zombies, Run!

Zombies, Run! | Marketing in the physical world | Scoop.it
Zombies, Run! is an ultra-immersive running game for the iPhone, iPod Touch, and Android.
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A DRAMATIC SURPRISE ON A QUIET SQUARE

To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. 

 

(TDS: TOTALLY worthwhile watching...)

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IKEA's Parisian Guerilla Marketing | Abduzeedo | Graphic Design Inspiration and Photoshop Tutorials

IKEA's Parisian Guerilla Marketing | Abduzeedo | Graphic Design Inspiration and Photoshop Tutorials | Marketing in the physical world | Scoop.it
IKEA really went all out on their latest campaign. This time they set out to the Parisian subway to prove the quality and durability of their products, which are often times deemed cheap and disposable.
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Unilever spreads the soup with JCDecaux

Unilever spreads the soup with JCDecaux | Marketing in the physical world | Scoop.it
Unilever has launched an out-of-home ad campaign for its Continental Cup A Soup brand using a new JCDecaux outdoor panel format which dispenses product samples.
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Are Enhanced E-Book Apps Worth It? - Forbes

Are Enhanced E-Book Apps Worth It? - Forbes | Marketing in the physical world | Scoop.it
Are Enhanced E-Book Apps Worth It?ForbesThere's been some talk here on Forbes lately about the release of new publishing apps that provide authors and readers an “enhanced” book experience, complete with sound effects, related links, video options...
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The Fantastic Flying Books of Mr. Morris Lessmore ...

The Fantastic Flying Books of Mr. Morris Lessmore ... | Marketing in the physical world | Scoop.it
The Fantastic Flying Books of Mr. Morris Lessmore Winnner of the 2012 Oscar for best animated short movie. (Video: The Fantastic Flying Books of Mr.
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Study confirms that long commercials evoke stronger emotions

Study confirms that long commercials evoke stronger emotions | Marketing in the physical world | Scoop.it
What effect does a TV advert have on a viewer? How does it bring about a change in their knowledge, emotions or intentions? These questions have existed alongside advertising ever since it began.
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Snoop Dogg: Rolling Words

Snoop Dogg - Rolling Words, smokable book http://www.youtube.com/watch?v=RAumq41hweE 

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Diving Into The Making of Harry Potter Studio Tour

Diving Into The Making of Harry Potter Studio Tour | Marketing in the physical world | Scoop.it

It is a good time to be a fan of the boy wizard right now. Earlier in the week, the eBook versions of all seven Harry Potter novels were finally made available through the pottermore.com website, and this weekend the doors of The Making of Harry Potter studio tour will at last be opened...

 

For those who can't be there, an in-depth look at the new Harry Potter Studio Tour.


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Liveblog: Tech up your Format: 15 MIPFormats Commandments

Liveblog: Tech up your Format: 15 MIPFormats Commandments | Marketing in the physical world | Scoop.it

A well-chosen diversity of tech journalists and techies each imparted their own “10 Tech Commandments” to MIPFormats today, as C21Media’s David Jenkinson moderated. From the resulting 30, we extracted 15 that captured shared ideas or yielded new paths.

 

1. Open up your content, Bryant preached. Consider EMI with its OpenEMI programme, which enables partners (including apps developers) to sell music from EMI’s catalogue with a revenue-sharing model, all while building new kinds of experiences around that content.

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10 Tips for Raising Money on Kickstarter

10 Tips for Raising Money on Kickstarter | Marketing in the physical world | Scoop.it

Rusel DeMaria: "Kickstarter has its challenges. Even as a successful participant, I’ve hit some bumps along the way. The lessons I’ve learned from this experience are worth observing. If you’re looking to get funded on Kickstarter, here are ten tips to help you succeed."


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