Qualcomm is best known as a maker of chips for wireless devices. But software has been a big focus for more than a decade, including a bet on a technology called augmented reality that it is enhancing in a new way.
Sony Music Nashville and Aurasma, the world's leading augmented reality platform, have partnered to launch an augmented reality promotional campaign for music superstar Carrie Underwood's No. 1 album, Blown Away.
Using the free Aurasma Lite app for iPhones, iPads and Android devices available from the iTunes App Store and Google Play, fans can launch exclusive video of Underwood that is triggered by aiming the device at the cover image of Blown Away. The video leaps from the Blown Away image on the mobile device or tablet and provides a click-through gateway to the album at the iTunes store. To watch Carrie Underwood fans' reaction to the augmented reality experience at the recent CMA Music Festival, click here. http://www.youtube.com/watch?v=62C9Jq9-qWs&feature=youtu.be
Word just leaked that the next generation of iPhones will come with a special kind of antenna, designed for something called Near-Field Communication. Here are the coolest things you'll be able to do with it...
The updated version of 'Find My Friends', which will launch with iOS 6 this fall, comes with a geo-fencing feature — that is, you can designate an area around yourself, as small as a building or as large as a state.
Augmented reality, or AR, may finally be coming of age. Particularly for Millennials, defined as those born in the 1980s and whose lives revolve around being constantly connected to technology (Blackberries, iPhones, Facebook, Twitter, video games, and more), AR offers a serious opportunity for marketers to reach these important consumers. With augmented reality, marketers can take the physical world and combine it with the digital world, giving both users and brands the ability to connect even further with a product before, during and after making a purchase.
“In its simplest form,” says Vivian Rosenthal, founder of New York City-based AR start-up GoldRun, “Augmented Reality is a digital layer over the real world that you can’t see with the naked eye but you can see with the camera on your smartphone or computer.”
But why and how should your company use augmented reality? Aside from the simple benefit of reaching Millennials, we’ll delve into a few well-done campaigns in this guide to explain further.
(TDS - list of benefits:)
2) inexpensive (compared to traditional/print media)
(TDS) - the big benefit of this and Carrie Underwood's AR album cover release is mass adoption of AR functionality. Obviously, all the different makers (Bieber = Blipper, while Carrie = Aurasma), cause complexity in the development of AR projects, but this is typical in the gold-rush, land-grab stage of the game.
Axe Body Spray used QR code marketing to spread its famous tagline “the ultimate weapon to get the girls” through a unique new strategy that had men in public washrooms “peeping” on women in the form of steamy videos.
When the quick response barcodes were scanned, they resolved to a video into the “ladies room”.
The video included scenes such as a woman leaning over a sink to wash her hands, where the camera “peep hole” is strategically angled for a cleavage view. However, when the video completed, the smartphone user was automatically redirected to the Axe Body Spray Facebook page. From there, the user could unlock videos that were increasingly steamy (for example, with two women changing, instead of one). All they needed to do was forward them to a certain number of friends to unlock the next level of video.
Excerpt: Social Passport is leveraging NFC and QR codes to create a social loyalty tool that enables consumers to socially interact with merchants and retailers in the real world, helping them check in, like, follow or tweet about their experiences, sometimes in exchange for a discount.
That’s where this gets really valuable for businesses and consumers. A business can offer a coupon that can be redeemed immediately at the point of sale and can also be shared online via Social Passport. That gives consumers an incentive to take action and it also allows a merchant to leverage that user’s social network to get the word out about their business. Once a user claims a discount, Social Passport creates a unique 2-D barcode that can be scanned by a merchant’s laser scanners, Android and iOS devices or a web cam.
(TDS) - Giving a discount in exchange for a tweet and or facebook posting = brilliant use of social currency!
This spring's two-day tour of Nantes and the estuary linking it to Saint-Nazaire was an exhausting adventure aimed at showing off more than sixty sites, outdoor installations and museums including an ancient fountain ...
Crowdsourcing map data itself isn't a surprise; it's been the cornerstone of OpenStreetMap and is about to get a big boost through iOS 6. Crowdsourcing actual positions is still a relatively untapped resource, however, and Google thinks that it might just be the ticket to getting a device's location when GPS alone doesn't cut it. Much as your current phone uses triangulation between cell sites to help speed up a position lock, a technique in a new Google patent application uses the physical distances between nearby devices to get a complete picture, even if GPS is completely on the fritz.
(TDS) - Looks as though google is continuing to develop technology to support Indoor Positioning Systems (IPS). IPS is required if we are going to see ubiquitous, and truly useful location based services (LBS).
Global Positioning Services (GPS) are great for the outdoors, but IPS is necessary for the indoors and "hyper-local" location recognition. GPS knows I am in my office building, IPS knows I am in the breakroom. GPS knows I'm at the the mall, IPS knows I am near to starbucks.
IPS may become more important than GPS as we continue to increase the population density in major cities. And, of course, opens a world of new marketing opportunities
Read reviews, get customer ratings, see screenshots, and learn more about Farrago AR - 3D Augmented Reality Creator on the App Store. Download Farrago AR - 3D Augmented Reality Creator and enjoy it on your iPhone, iPad, and iPod touch.
In our last video we showed off some cool things you can do with profiles in CyanogenMod 9 and NFC. What if you're not running CM9 and want to do some cool stuff with NFC? That's what we'll talk about in this video.
(TDS - I haven't been able to play with the NFC chips yet since I have an iPhone. This video gives a nice overview)
Link.me has provided a report that shows longevity statistics on a QR Code placed on a book cover for HarperCollins’ LA Candy in 2009. The results are revealing that the campaign is still strong and currently is gaining almost 500 unique scans monthly.
HarperTeen have published the book in different countries of the world and placed different QR Codes on the book cover, but all of them are directing the user to the same mobile website – the link.me platform.
So, a QR Code campaign is worth launching by any means.
(TDS - Good data. On a seperate, but related note, I struggle with calling a qr code a "campaign". As we transition from QR to AR I think marketers HAVE to stop thinking "campaigns" and start thinking brand worlds and stories. Gonna be a huge shift for many)
Visitors poured into Longwood Gardens this past Saturday to see 23-acres of breathtaking 'Light: Installations' by artist Bruce Munro.
> Forest of Light is a serene forest of 20,000 illuminated stems scattered along a forest walk. > Water-Towers is a monumental maze of 69 towers in the water meadow, which seem to move in a monumental glowing dance as they change color in synchronization with music. > In Waterlilies, Munro pays homage to Longwood’s iconic water lily by floating platters of shimmering CDs onto the Large Lake. > Nearby on the banks, the 7,000-stem Field of Light beckons visitors toward its enchanting glow. > Arrow Spring artfully mixes the horticultural splendor of Salvia plants and sparkling LEDs to create a meandering hillside stream. > For Candlelight, in Longwood’s tree house, Munro has placed ceramic candles lit with xenon along the beams and angled mirrors to refract their glowing light. > Inside the Conservatory, the Orangery is hung with six Snowballs suspended from the ceiling. Each chandelier is more than nine feet in diameter and encircles 127 glass balls. > Light Shower rains more than 1,600 drops of twinkling light over the flooded Fern Floor, creating a magical reflection that intensifies the luminous shower. > Finally, the Music Room features a collection of 6 smaller sculptures by Munro – Beach without Sand, Restless Fakir, Gnasher’s Big Raspberry, Boogie Woogie Tower, Rapunzel’s Towers and Mettabhavana.
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