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transmedia marketing in the physical world
augmented reality, nfc, qr codes, outdoor installations, args
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TEDxMongKok -- Tomi Ahonen -- Augmented Reality - the 8th Mass Medium

Tomi Ahonen explains why Augmented Reality is the Next Big Thing


Describes AR as the 8th mass media  (and once again - kudos to layar!!)

Here is his list of mass media thru history:

1 - print

2 - recordings

3 - cinema

4 - radio

5 - television

6 - internet

7 - mobile

8.... augmented reality


Great article on AR apps for android:  http://www.androidauthority.com/best-augmented-reality-android-apps-93950/ 



(url for video here: http://www.youtube.com/watch?v=EvyfHuKZGXU&feature=player_embedded)

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Social Passport taps QR codes, NFC for real-world social interaction

Social Passport taps QR codes, NFC for real-world social interaction | transmedia marketing in the physical world | Scoop.it

Excerpt: Social Passport is leveraging NFC and QR codes to create a social loyalty tool that enables consumers to socially interact with merchants and retailers in the real world, helping them check in, like, follow or tweet about their experiences, sometimes in exchange for a discount.


That’s where this gets really valuable for businesses and consumers. A business can offer a coupon that can be redeemed immediately at the point of sale and can also be shared online via Social Passport. That gives consumers an incentive to take action and it also allows a merchant to leverage that user’s social network to get the word out about their business. Once a user claims a discount, Social Passport creates a unique 2-D barcode that can be scanned by a merchant’s laser scanners, Android and iOS devices or a web cam.



(TDS) - Giving a discount in exchange for a tweet and or facebook posting = brilliant use of social currency!

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Digital Dualism versus Augmented Reality » Cyborgology

Digital Dualism versus Augmented Reality » Cyborgology | transmedia marketing in the physical world | Scoop.it

Via Timo Ilomäki
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Art Saves a City: 5-Story Elephant Prowls the City of Nantes

Art Saves a City: 5-Story Elephant Prowls the City of Nantes | transmedia marketing in the physical world | Scoop.it
This spring's two-day tour of Nantes and the estuary linking it to Saint-Nazaire was an exhausting adventure aimed at showing off more than sixty sites, outdoor installations and museums including an ancient fountain ...


(TDS) Beautiful!

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Google files for a patent on peer-to-peer location finding, says cell tower triangulation is for chumps

Google files for a patent on peer-to-peer location finding, says cell tower triangulation is for chumps | transmedia marketing in the physical world | Scoop.it
Crowdsourcing map data itself isn't a surprise; it's been the cornerstone of OpenStreetMap and is about to get a big boost through iOS 6. Crowdsourcing actual positions is still a relatively untapped resource, however, and Google thinks that it might just be the ticket to getting a device's location when GPS alone doesn't cut it. Much as your current phone uses triangulation between cell sites to help speed up a position lock, a technique in a new Google patent application uses the physical distances between nearby devices to get a complete picture, even if GPS is completely on the fritz.


(TDS) - Looks as though google is continuing to develop technology to support Indoor Positioning Systems (IPS).  IPS is required if we are going to see ubiquitous, and truly useful location based services (LBS).  


Global Positioning Services (GPS) are great for the outdoors, but IPS is necessary for the indoors and "hyper-local" location recognition.  GPS knows I am in my office building, IPS knows I am in the breakroom.  GPS knows I'm at the the mall, IPS knows I am near to starbucks. 


IPS may become more important than GPS as we continue to increase the population density in major cities.  And, of course, opens a world of new marketing opportunities


Here is a great article on IPS:  http://www.extremetech.com/extreme/126843-think-gps-is-cool-ips-will-blow-your-mind 

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How Augmented Reality Is Shaping the Future of Retail

How Augmented Reality Is Shaping the Future of Retail | transmedia marketing in the physical world | Scoop.it
Augmented reality technology is changing the way we shop. We spoke to two companies that are changing the retail space now.


(TDS) - nice review of GoldRun and Holition 

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Farrago AR - 3D Augmented Reality Creator for iPhone, iPod touch (4th generation), iPad 2 Wi-Fi, and iPad 2 Wi-Fi + 3G on the iTunes App Store

Read reviews, get customer ratings, see screenshots, and learn more about Farrago AR - 3D Augmented Reality Creator on the App Store. Download Farrago AR - 3D Augmented Reality Creator and enjoy it on your iPhone, iPad, and iPod touch.

Via Pekka Puhakka, Timo Ilomäki
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Fun and Tricks with NFC and Your Android

Fun and Tricks with NFC and Your Android | transmedia marketing in the physical world | Scoop.it
In our last video we showed off some cool things you can do with profiles in CyanogenMod 9 and NFC. What if you're not running CM9 and want to do some cool stuff with NFC? That's what we'll talk about in this video.


(TDS - I haven't been able to play with the NFC chips yet since I have an iPhone.  This video gives a nice overview)

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How long does a QR Code live?

How long does a QR Code live? | transmedia marketing in the physical world | Scoop.it

Link.me has provided a report that shows longevity statistics on a QR Code placed on a book cover for HarperCollins’ LA Candy in 2009. The results are revealing that the campaign is still strong and currently is gaining almost 500 unique scans monthly. 


HarperTeen have published the book in different countries of the world and placed different QR Codes on the book cover, but all of them are directing the user to the same mobile website – the link.me platform.


So, a QR Code campaign is worth launching by any means.


(TDS - Good data.  On a seperate, but related note, I struggle with calling a qr code a "campaign".  As we transition from QR to AR I think marketers HAVE to stop thinking "campaigns" and start thinking brand worlds and stories.  Gonna be a huge shift for many)

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Bruce Munro’s stunning LED Installations light up Longwood Gardens

Bruce Munro’s stunning LED Installations light up Longwood Gardens | transmedia marketing in the physical world | Scoop.it
Visitors poured into Longwood Gardens this past Saturday to see 23-acres of breathtaking 'Light: Installations' by artist Bruce Munro.


> Forest of Light is a serene forest of 20,000 illuminated stems scattered along a forest walk.
> Water-Towers is a monumental maze of 69 towers in the water meadow, which seem to move in a monumental glowing dance as they change color in synchronization with music.
> In Waterlilies, Munro pays homage to Longwood’s iconic water lily by floating platters of shimmering CDs onto the Large Lake.
> Nearby on the banks, the 7,000-stem Field of Light beckons visitors toward its enchanting glow.
> Arrow Spring artfully mixes the horticultural splendor of Salvia plants and sparkling LEDs to create a meandering hillside stream.
> For Candlelight, in Longwood’s tree house, Munro has placed ceramic candles lit with xenon along the beams and angled mirrors to refract their glowing light.
> Inside the Conservatory, the Orangery is hung with six Snowballs suspended from the ceiling. Each chandelier is more than nine feet in diameter and encircles 127 glass balls.
> Light Shower rains more than 1,600 drops of twinkling light over the flooded Fern Floor, creating a magical reflection that intensifies the luminous shower.
> Finally, the Music Room features a collection of 6 smaller sculptures by Munro – Beach without Sand, Restless Fakir, Gnasher’s Big Raspberry, Boogie Woogie Tower, Rapunzel’s Towers and Mettabhavana.


TDS - absolutely beautiful!  http://www.archdaily.com/243559/bruce-munros-stunning-led-installations-light-up-longwood-gardens/ 

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Videos and Phone Calls: Best Fit for QR Codes - QR Code Press

Videos and Phone Calls: Best Fit for QR Codes - QR Code Press | transmedia marketing in the physical world | Scoop.it
A fitness company called Weightplan unveiled a pretty cool use for QR Codes today. They call them ‘Gymcodes.’ The idea is simple.
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Augmented reality offers a new layer of intrigue

Augmented reality offers a new layer of intrigue | transmedia marketing in the physical world | Scoop.it
IF YOU ever come across a photograph of communist-era East Berlin, or modern Pyongyang in North Korea, the cityscapes look drab and featureless. Billboards, advertising hoardings, neon signs, shopfronts and graffiti are conspicuous by their absence.


To future eyes, that is how drab today's London and New York will appear. Not because of an even greater proliferation of advertising and street art but because of an in-vogue technology called augmented reality (AR), through which digital information and graphics are overlaid onto the physical world.


If predictions come true, towns and cities will soon be teeming with digital annotations floating over landmarks, businesses and people. You will need AR glasses to see them, but they are likely to be as commonplace as cellphones.


http://www.newscientist.com/article/mg21428652.600-augmented-reality-offers-a-new-layer-of-intrigue.html 

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Samsung TecTiles are Programmable NFC Stickers

Samsung TecTiles are Programmable NFC Stickers | transmedia marketing in the physical world | Scoop.it

Samsung today announced TecTiles, its new programmable NFC stickers. The TecTiles can be programmed using the TecTile programming app for Android. Once programmed, the TecTiles will become small NFC activators that can tell any NFC smartphone to perform an action such as sending a text message, setting an alarm, or silencing the phone.


“With millions of NFC-enabled Samsung Galaxy smartphones currently in the market and the arrival of our flagship device Galaxy S III, Samsung saw an opportunity to expand the value of NFC beyond mobile payments,” said Dale Sohn, president of Samsung Telecommunications America. “The launch of Samsung TecTiles is another example of Samsung’s ability to innovate new products and applications that improve the way we use our mobile devices for everyday tasks.”


Sohn might have a point. Discussion of NFC technology has mostly centered around using it to pay for things in stores, yet the technology has the capability to do much more. Part of the reason for this is that NFC is not widespread in the smartphone market. Though most high-end Android smartphones have had the technology for over a year, Apple has not yet embraced NFC.


Things are looking up, though, and rumor is that Apple will incude NFC in the iPhone 5. When that happens, the technology will finally take off, which is what Samsung is betting on.

The scope of what TecTiles can enable is quite impressive. First, any phone settings can be changed including volume settings, screen brightness, and Wi-Fi settings. Phone calls can be initiated, text messages can be sent, and Google Talk chats can be started. TecTiles can enable different actions for social networks including Twitter, Facebook, Foursquare, and LinkedIn. They can be used to give directions, contact information, or open web pages.


(TDS - I really wanna play with these!)

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You Will Want Google Goggles - Technology Review

You Will Want Google Goggles - Technology Review | transmedia marketing in the physical world | Scoop.it
I thought that glasses with "augmented reality" would be hopelessly dorky and could never go mainstream—until I saw the technology in action.
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What You'll Be Able To Do With The Next iPhone's New NFC Antenna

What You'll Be Able To Do With The Next iPhone's New NFC Antenna | transmedia marketing in the physical world | Scoop.it

Word just leaked that the next generation of iPhones will come with a special kind of antenna, designed for something called Near-Field Communication. Here are the coolest things you'll be able to do with it...


Read more:  http://www.buzzfeed.com/tommywilhelm/what-youll-be-able-to-do-with-the-next-iphones-n 

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Augmented Reality by Michael Bartl | SlideShare

A Quick Guide on Augmented Reality Munich, 21.05.2012 Dr.

Via Timo Ilomäki
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Paul Epping's comment, June 24, 2012 3:04 AM
Nice overview, thanks for sharing
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Interactive installation features shadow-eating birds

Interactive installation features shadow-eating birds | transmedia marketing in the physical world | Scoop.it
An artist has installed an interactive triptych in Paris that allows visitors to see themselves be consumed by a flock of birds, before triumphantly embodying one in the final frame...
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The Most Innovative Augmented Reality Experiences Of 2012

The Most Innovative Augmented Reality Experiences Of 2012 | transmedia marketing in the physical world | Scoop.it

See the short list from the recent AR Summit for apps that are pushing the boundaries of technology and redefining engagement.


Via Timo Ilomäki
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String - Augmented Reality - iPad (HD)

This is a demonstration of the new app String.

Via Timo Ilomäki
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Citadel Film Poster Aurasma

Using the Aurasma app, the film poster triggers a trailer for the film 'Citadel' from Sigma Films and Blinder Films.


(TDS - just cool... really really cool)

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ARGs (part 1)

This week, we begin a two-part discussion on ARGs, starting with Alternate Reality Games.


(Really good 5 minute video on ARGs!)


Go to Penny Arcades channel for more videos: http://www.penny-arcade.com/patv/show/extra-credits  

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Upcoming Version Of 'Find My Friends' Comes With A Geo-Fencing Feature

Upcoming Version Of 'Find My Friends' Comes With A Geo-Fencing Feature | transmedia marketing in the physical world | Scoop.it
The updated version of 'Find My Friends', which will launch with iOS 6 this fall, comes with a geo-fencing feature — that is, you can designate an area around yourself, as small as a building or as large as a state.
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bizwoxmag.co.za » How to Use Augmented Reality in Advertising

bizwoxmag.co.za » How to Use Augmented Reality in Advertising | transmedia marketing in the physical world | Scoop.it

Augmented reality, or AR, may finally be coming of age. Particularly for Millennials, defined as those born in the 1980s and whose lives revolve around being constantly connected to technology (Blackberries, iPhones, Facebook, Twitter, video games, and more), AR offers a serious opportunity for marketers to reach these important consumers. With augmented reality, marketers can take the physical world and combine it with the digital world, giving both users and brands the ability to connect even further with a product before, during and after making a purchase.

“In its simplest form,” says Vivian Rosenthal, founder of New York City-based AR start-up GoldRun, “Augmented Reality is a digital layer over the real world that you can’t see with the naked eye but you can see with the camera on your smartphone or computer.”


But why and how should your company use augmented reality? Aside from the simple benefit of reaching Millennials, we’ll delve into a few well-done campaigns in this guide to explain further.


(TDS - list of benefits:)

1) innovation

2) inexpensive (compared to traditional/print media)

3) emotional connection

4) repeat engagement

5) geo-targeting

6) mobile

7) drives off-line sales


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Paddy Power augmented reality campaign brings The Queen’s face on £10 note to life | PR Examples

Paddy Power augmented reality campaign brings The Queen’s face on £10 note to life | PR Examples | transmedia marketing in the physical world | Scoop.it

In short, the bookie has worked with augmented reality firm Blippar to bring The Queen on any £10 pound to life, essentially using her as their spokesperson throughout Euro 2012.


After downloading the free Blippar app, users can ‘blipp’ any £10 note by holding their phone over The Queen’s face.

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Blurb Instagram Books

Blurb Instagram Books | transmedia marketing in the physical world | Scoop.it

Brilliant!  Blurb Instagram Books makes it easy to turn your Instagram photos into a a photobook you can share with your analog friends and family.  Grandma is gonna LOVE me!


Here is the clip from their site: 

Your Instagram photos are fabulously in-the-moment. Now, enjoy them forever with just a few clicks. These 7 x 7 in. (18 x 18 cm) books bring your Instagram world into the real world beautifully and instantly. Choose our ProLine Uncoated paper for extra analog goodness.


Link to the site: http://www.blurb.com/book-ideas#.carousel-tabs*.instagram  ;

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