transmedia marketing in the physical world
12
augmented reality, nfc, qr codes, outdoor installations, args
Curated by Tina Stock
Follow
Scooped by Tina Stock onto transmedia marketing in the physical world
Scoop.it!

Augmented Reality Kitchen, A New Way to Learn How ... - Future Shop Community Forums

Augmented Reality Kitchen, A New Way to Learn How ... - Future Shop Community Forums | transmedia marketing in the physical world | Scoop.it
If you thought that celebrity cooking apps and how-to videos weren’t “techie” enough, then you’ll definitely be intrigued by the concept of an augmented reality kitchen to learn how to cook.
No comment yet.
Your new post is loading...
Rescooped by Tina Stock from Transmedia: Storytelling for the Digital Age
Scoop.it!

Dance With Dragons: How DreamWorks Turned A Hit Movie Into A Fire-Breathing Live Show

Dance With Dragons: How DreamWorks Turned A Hit Movie Into A Fire-Breathing Live Show | transmedia marketing in the physical world | Scoop.it

Joe Berkowitz: "It took DreamWorks years of work and countless decisions to translate “How to Train Your Dragon” into a live experience. The result is an achievement not just in pyrotechnics, but in collaboration and brand extension" ...



Via The Digital Rocking Chair
No comment yet.
Rescooped by Tina Stock from Transmedia: Storytelling for the Digital Age
Scoop.it!

QR Codes as Storytelling Tools

QR Codes as Storytelling Tools | transmedia marketing in the physical world | Scoop.it

Jason Boog: "Can QR codes actually help you tell a story? On the Morning Media Menu today, one filmmaker outlined his efforts to promote a mind-bending movie" ...


Via The Digital Rocking Chair
Mariana Soffer's comment, July 21, 2012 7:19 AM
interesting