Jochim envisages a world where space ships launch out of books, where it snows indoors, and where he can blast holes in the walls at work. He’s talking about the children’s books that they’re actively releasing this year, but it sounds like pretty crazy stuff, right?
Well, he’s relying on some serious technology to get this done – starting with old fashioned print books. He believes the the move from “physical books to ebooks isn’t the transition,” because advertisers are still onboard with magazines, and ebooks are just popular for their distribution system, says Jochim. For Augmented Reality Development Labs, Jochim says that textbooks are the next natural step using Augmented Reality. Where smartphone-toting students can play, and actually interact, with the content. This is where Jochim gets dreamy, telling me to imagine “[sailing] with Columbus… or [in biology class] seeing species that you can take apart… or open a book and a spaceship flies out.”