transmedia marketing in the physical world
12
augmented reality, nfc, qr codes, outdoor installations, args
Curated by Tina Stock
Follow
Rescooped by Tina Stock from Pervasive Entertainment Times onto transmedia marketing in the physical world
Scoop.it!

Super. Sight: An 8-Minute Augmented Reality Journey That Makes Google Glass Look Tame - Forbes

Super. Sight: An 8-Minute Augmented Reality Journey That Makes Google Glass Look Tame - Forbes | transmedia marketing in the physical world | Scoop.it
Sight, a short, science fiction film by Israeli student filmmakers is a brilliant take on the emerging world of augmented reality (AR)—the technology behind Google's goofy glasses.

The video comes out at an interesting time for AR, just after Google’s “Glass Explorers” have received their welcome letters and amid suggestions through patent activity that Apple may be at work on its own “iGlasses.” What May-raz and Lazo have done is to take consumer AR to its logical, and terrifying, conclusion based on what is happening in the present moment.

Their ideas are not wholly original, but they are beautifully executed. A post about the film on VentureBeat points out the similarity of many aspects of the scenario to a particular Star Trek: Original Series episode. And in terms of Google Glass, Lazo wrote in an email to VentureBeat, “The Google Glass video just came out about a day or two after we started work on Sight. It was pretty cool; it kind of gave us an affirmation that we’re on the right path.”


Via Gary Hayes
No comment yet.
Your new post is loading...
Rescooped by Tina Stock from Transmedia: Storytelling for the Digital Age
Scoop.it!

10 Tips for Raising Money on Kickstarter

10 Tips for Raising Money on Kickstarter | transmedia marketing in the physical world | Scoop.it

Rusel DeMaria: "Kickstarter has its challenges. Even as a successful participant, I’ve hit some bumps along the way. The lessons I’ve learned from this experience are worth observing. If you’re looking to get funded on Kickstarter, here are ten tips to help you succeed."


Via The Digital Rocking Chair
No comment yet.