Swedish startup 13th Lab has just raised $700,000 from Nordic investors Creandum to help build its augmented reality browser and developer tools for iOS.
(excerpt) “We’re really pushing for utility, not just ad-based use cases or being gimmicky,” he told me. “It’s not just seeing a fire-breathing dragon on your desktop; we’re over that stage. Now there’s been a resurgence with image detection and recognition, but in most cases it’s used for advertising, marketing. We want to provide something that has real value.”