Sony Music Nashville and Aurasma, the world's leading augmented reality platform, have partnered to launch an augmented reality promotional campaign for music superstar Carrie Underwood's No. 1 album, Blown Away.
Using the free Aurasma Lite app for iPhones, iPads and Android devices available from the iTunes App Store and Google Play, fans can launch exclusive video of Underwood that is triggered by aiming the device at the cover image of Blown Away. The video leaps from the Blown Away image on the mobile device or tablet and provides a click-through gateway to the album at the iTunes store. To watch Carrie Underwood fans' reaction to the augmented reality experience at the recent CMA Music Festival, click here. http://www.youtube.com/watch?v=62C9Jq9-qWs&feature=youtu.be
(TDS) - yes, it is a little gimmicky, and I don't know if more people will buy the album just because of the AR, but it is REALLY good for Aurasma :-)