Excerpt: Social Passport is leveraging NFC and QR codes to create a social loyalty tool that enables consumers to socially interact with merchants and retailers in the real world, helping them check in, like, follow or tweet about their experiences, sometimes in exchange for a discount.
That’s where this gets really valuable for businesses and consumers. A business can offer a coupon that can be redeemed immediately at the point of sale and can also be shared online via Social Passport. That gives consumers an incentive to take action and it also allows a merchant to leverage that user’s social network to get the word out about their business. Once a user claims a discount, Social Passport creates a unique 2-D barcode that can be scanned by a merchant’s laser scanners, Android and iOS devices or a web cam.
(TDS) - Giving a discount in exchange for a tweet and or facebook posting = brilliant use of social currency!