transmedia marketing in the physical world
12
augmented reality, nfc, qr codes, outdoor installations, args
Curated by Tina Stock
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You Will Want Google Goggles - Technology Review

You Will Want Google Goggles - Technology Review | transmedia marketing in the physical world | Scoop.it
I thought that glasses with "augmented reality" would be hopelessly dorky and could never go mainstream—until I saw the technology in action.
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Rescooped by Tina Stock from Transmedia: Storytelling for the Digital Age
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Dance With Dragons: How DreamWorks Turned A Hit Movie Into A Fire-Breathing Live Show

Dance With Dragons: How DreamWorks Turned A Hit Movie Into A Fire-Breathing Live Show | transmedia marketing in the physical world | Scoop.it

Joe Berkowitz: "It took DreamWorks years of work and countless decisions to translate “How to Train Your Dragon” into a live experience. The result is an achievement not just in pyrotechnics, but in collaboration and brand extension" ...



Via The Digital Rocking Chair
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