Link.me has provided a report that shows longevity statistics on a QR Code placed on a book cover for HarperCollins’ LA Candy in 2009. The results are revealing that the campaign is still strong and currently is gaining almost 500 unique scans monthly.
HarperTeen have published the book in different countries of the world and placed different QR Codes on the book cover, but all of them are directing the user to the same mobile website – the link.me platform.
So, a QR Code campaign is worth launching by any means.
(TDS - Good data. On a seperate, but related note, I struggle with calling a qr code a "campaign". As we transition from QR to AR I think marketers HAVE to stop thinking "campaigns" and start thinking brand worlds and stories. Gonna be a huge shift for many)