transmedia marketing in the physical world
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augmented reality, nfc, qr codes, outdoor installations, args
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Strategies to Attract Customers with Augmented Reality

Strategies to Attract Customers with Augmented Reality | transmedia marketing in the physical world | Scoop.it
Augmented Reality Augmented reality (AR) is rapidly growing mobile technology that has many uses for businesses. One of the most powerful applications is the marketing functionality it has for small- and medium-sized local businesses.


(TDS -not sure that I believe all the stats, but an interesting spin)

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transmedia marketing: storytelling for business, art and education transmedia marketing in the digital world transmedia marketing on social platforms social tv and the second screen social reading
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Content Curation World Transmedia: Storytelling for the Digital Age Social Media Content Curation Online Video Publishing Just Story It Pervasive Entertainment Times
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10 Tips for Raising Money on Kickstarter

10 Tips for Raising Money on Kickstarter | transmedia marketing in the physical world | Scoop.it

Rusel DeMaria: "Kickstarter has its challenges. Even as a successful participant, I’ve hit some bumps along the way. The lessons I’ve learned from this experience are worth observing. If you’re looking to get funded on Kickstarter, here are ten tips to help you succeed."


Via The Digital Rocking Chair
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