transmedia marketing in the physical world
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augmented reality, nfc, qr codes, outdoor installations, args
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TV networks to place content ratings on shows viewed online

TV networks to place content ratings on shows viewed online | transmedia marketing in the physical world | Scoop.it
From www.washingtonpost.com - June 11, 2012 7:00 PM

Families will soon see content ratings for shows that stream online, with ABC, CBS, NBC and Fox pledging to bring maturity guidelines for their television shows to the Web.


Major networks on Monday announced that they would begin their voluntary programs on Dec. 1, and determine their own content ratings systems.


TV content ratings are also voluntary by broadcasters and not enforced by law. The basic ratings in TV-PG for parental guidance suggest, TV-14 for content inappropriate for children younger than 14, and TV-MA for content inappropriate for children younger than 17.

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Dance With Dragons: How DreamWorks Turned A Hit Movie Into A Fire-Breathing Live Show

Dance With Dragons: How DreamWorks Turned A Hit Movie Into A Fire-Breathing Live Show | transmedia marketing in the physical world | Scoop.it
From www.fastcocreate.com - September 14, 2012 9:41 AM

Joe Berkowitz: "It took DreamWorks years of work and countless decisions to translate “How to Train Your Dragon” into a live experience. The result is an achievement not just in pyrotechnics, but in collaboration and brand extension" ...



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QR Codes as Storytelling Tools

QR Codes as Storytelling Tools | transmedia marketing in the physical world | Scoop.it
From www.mediabistro.com - July 21, 2012 10:22 AM

Jason Boog: "Can QR codes actually help you tell a story? On the Morning Media Menu today, one filmmaker outlined his efforts to promote a mind-bending movie" ...


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Mariana Soffer's comment, July 21, 2012 7:19 AM
interesting
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