This year’s Electronic Entertainment Expo (E3) didn’t introduce much revolutionary new gaming technology, but it did demonstrate that Augmented Reality (AR) apps are about to go mainstream - and they may spell doom for QR codes.
TDS - fave lines from the article:
... you can program AR to respond to existing assets already in circulation, like a year-old movie poster, a vending machine or the Empire State Building. Of course, that suggests there will definitely be some conflict-management challenges in networked social environments, where different AR systems try to interact with the same real-world images.
Augmented Reality opens up enormous real-world marketing opportunities. The first time a Coke machine seems to comes to life and offers you a deal, QR codes will seem positively quaint.
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