transmedia marketing in the physical world
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augmented reality, nfc, qr codes, outdoor installations, args
Curated by Tina Stock
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In Spain, trains offer first chapter of novels through QR codes

In Spain, trains offer first chapter of novels through QR codes | transmedia marketing in the physical world | Scoop.it
via springwise.com The Ferrocarrils de la Generalitat de Catalunya (Catalan Government Railways) has placed posters offering download links to the first chapters of books on its trains as part of the National Reading Plan, with aims to improve...
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Rescooped by Tina Stock from Transmedia: Storytelling for the Digital Age
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10 Tips for Raising Money on Kickstarter

10 Tips for Raising Money on Kickstarter | transmedia marketing in the physical world | Scoop.it

Rusel DeMaria: "Kickstarter has its challenges. Even as a successful participant, I’ve hit some bumps along the way. The lessons I’ve learned from this experience are worth observing. If you’re looking to get funded on Kickstarter, here are ten tips to help you succeed."


Via The Digital Rocking Chair
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