What effect does a TV advert have on a viewer? How does it bring about a change in their knowledge, emotions or intentions? These questions have existed alongside advertising ever since it began.
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Tina Stock
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Scooped by Tina Stock onto transmedia marketing in the physical world |
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"Basetrack, a social media reporting project that accompanied a marine battalion on a deployment in Afghanistan, will be adapted into a series of theater performances [...] at Juilliard in New York."
For more on this interesting multiplatform project read Bringing the war in Afghanistan home, by iPhone. Via The Digital Rocking Chair Delete the scoop?
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