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Scooped by Tina Stock onto transmedia marketing in the physical world |
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In the middle of the film's initial release, to keep interest going, Ivan Reitman had a trailer run, which was basically the commercial the Ghostbusters' use in the movie, but with the 555 number replaced with a 1-800 number, allowing people to call.
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Joe Berkowitz: "It took DreamWorks years of work and countless decisions to translate “How to Train Your Dragon” into a live experience. The result is an achievement not just in pyrotechnics, but in collaboration and brand extension" ... Via The Digital Rocking Chair Delete the scoop?
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