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Scooped by Tina Stock onto transmedia marketing in the physical world |
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In the middle of the film's initial release, to keep interest going, Ivan Reitman had a trailer run, which was basically the commercial the Ghostbusters' use in the movie, but with the 555 number replaced with a 1-800 number, allowing people to call.
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Rusel DeMaria: "Kickstarter has its challenges. Even as a successful participant, I’ve hit some bumps along the way. The lessons I’ve learned from this experience are worth observing. If you’re looking to get funded on Kickstarter, here are ten tips to help you succeed." Via The Digital Rocking Chair Delete the scoop?
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