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Rescooped by Tina Stock from Transmedia: Storytelling for the Digital Age onto transmedia marketing in the physical world |
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"Basetrack, a social media reporting project that accompanied a marine battalion on a deployment in Afghanistan, will be adapted into a series of theater performances [...] at Juilliard in New York."
For more on this interesting multiplatform project read Bringing the war in Afghanistan home, by iPhone.
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Joe Berkowitz: "It took DreamWorks years of work and countless decisions to translate “How to Train Your Dragon” into a live experience. The result is an achievement not just in pyrotechnics, but in collaboration and brand extension" ... Via The Digital Rocking Chair Delete the scoop?
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Jason Boog: "Can QR codes actually help you tell a story? On the Morning Media Menu today, one filmmaker outlined his efforts to promote a mind-bending movie" ... Via The Digital Rocking Chair Delete the scoop?
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