One of social media's brilliant, but less talked about benefits is the ability to make you look, well, a bit inept. In particular, Twitter has more social codes attached to it than a Jane Austen novel.
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augmented reality, nfc, qr codes, outdoor installations, args
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Tina Stock
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Scooped by Tina Stock onto transmedia marketing in the physical world |
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Joe Berkowitz: "It took DreamWorks years of work and countless decisions to translate “How to Train Your Dragon” into a live experience. The result is an achievement not just in pyrotechnics, but in collaboration and brand extension" ... Via The Digital Rocking Chair Delete the scoop?
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"Basetrack, a social media reporting project that accompanied a marine battalion on a deployment in Afghanistan, will be adapted into a series of theater performances [...] at Juilliard in New York."
For more on this interesting multiplatform project read Bringing the war in Afghanistan home, by iPhone. Via The Digital Rocking Chair Delete the scoop?
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