transmedia marketing in the physical world
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augmented reality, nfc, qr codes, outdoor installations, args
Curated by Tina Stock
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Books to Unite the Digitally Divided Family — The Horn Book

Books to Unite the Digitally Divided Family — The Horn Book | transmedia marketing in the physical world | Scoop.it
An author asks, Is there still room for books for young people in a text-and-tweet world? From the January/February 2012 issue of The Horn Book Magazine.
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Rescooped by Tina Stock from Transmedia: Storytelling for the Digital Age
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Defining The Television Experience In A Single Word

Defining The Television Experience In A Single Word | transmedia marketing in the physical world | Scoop.it

"Escape. Yes, that's it, escape, that's whole secret right there."

 

Not your usual take on the "three key pillars of the future of TV":  Smart TVs, Social TV and Second Screen.


Via The Digital Rocking Chair
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