transmedia marketing in the physical world
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augmented reality, nfc, qr codes, outdoor installations, args
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MIPCube: Connecting the hots: MIP Preview 2012

MIPCube: Connecting the hots: MIP Preview 2012 | transmedia marketing in the physical world | Scoop.it
With new technologies changing every aspect of the television business, keeping up is a job in and of itself. That's part of the inspiration for MipCube, a new tech-focused event that sets the stage for this year's MipTV.
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Rescooped by Tina Stock from Transmedia: Storytelling for the Digital Age
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10 Tips for Raising Money on Kickstarter

10 Tips for Raising Money on Kickstarter | transmedia marketing in the physical world | Scoop.it

Rusel DeMaria: "Kickstarter has its challenges. Even as a successful participant, I’ve hit some bumps along the way. The lessons I’ve learned from this experience are worth observing. If you’re looking to get funded on Kickstarter, here are ten tips to help you succeed."


Via The Digital Rocking Chair
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