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Marketing in the physical world
augmented reality, nfc, qr codes, outdoor installations, args
Curated by Tina Stock
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Rescooped by Tina Stock from Transmedia: Storytelling for the Digital Age
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Dance With Dragons: How DreamWorks Turned A Hit Movie Into A Fire-Breathing Live Show

Dance With Dragons: How DreamWorks Turned A Hit Movie Into A Fire-Breathing Live Show | Marketing in the physical world | Scoop.it

Joe Berkowitz: "It took DreamWorks years of work and countless decisions to translate “How to Train Your Dragon” into a live experience. The result is an achievement not just in pyrotechnics, but in collaboration and brand extension" ...



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Rescooped by Tina Stock from Transmedia: Storytelling for the Digital Age
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QR Codes as Storytelling Tools

QR Codes as Storytelling Tools | Marketing in the physical world | Scoop.it

Jason Boog: "Can QR codes actually help you tell a story? On the Morning Media Menu today, one filmmaker outlined his efforts to promote a mind-bending movie" ...


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Mariana Soffer's comment, July 21, 2012 7:19 AM
interesting