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transmedia marketing: storytelling for business, art and education
Exploring how transmedia is used in entertainment & education, and the implications to business
Curated by Tina Stock
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Rescooped by Tina Stock from Just Story It! Biz Storytelling
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How to Create Storied Videos to Capture Your Audience

How to Create Storied Videos to Capture Your Audience | transmedia marketing: storytelling for business, art and education | Scoop.it

When it comes to marketing strategy, videos are powerful. How powerful? On Facebook, for example, videos are shared 12 times more than non-video posts. And let’s not forget YouTube, the second largest search engine in the world (after Google, of course). The ability of videos to increase user engagement is unsurpassed.


According to YouTube’s statistics page, they get over 800 million unique visitors each month, users view more than 4 billion hours of video each month and upload 72 hours of video every minute. That’s a lot of potential for your video....


Via Jeff Domansky, Karen Dietz
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Dennis Staples's curator insight, November 12, 2013 4:01 PM

Good insight on using YouTube effectively!

Marie-Ann Roberts's curator insight, November 16, 2013 5:33 AM

Youtube videos to promote Plumpton CMI Courses?

Rescooped by Tina Stock from Just Story It! Biz Storytelling
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Digital storytelling: How to tell a story that stands out in the digital age?

Digital storytelling: How to tell a story that stands out in the digital age? | transmedia marketing: storytelling for business, art and education | Scoop.it

"So, how do you tell a story in the digital age that stands out, captures people’s attention and gets them to act, engage with your institution? My favourite story for quite some time now and one I’ve been showing in workshops around the world is the story of the Troy public library."


Ok -- the author here isn't writing anything revolutionary. So you can skim the text. But watch the 2.5 minute video! It's the reason I selected this piece.


The video is brilliant -- and a perfect example of how story triggers can make a difference in social causes and social cause marketing.


The video is about a library. It is controversial. Now I am a big fan of libraries so I was rooting for it (my personal bias). And the video itself is a really good example of a digital story.


I say 'story triggers' because the library used story elements and metaphors that sparked stories within the viewer's/reader's brains. The library did not actually tell a full-blown story yet the public reaction was immediate and powerful.


Go watch the video! Then share what you think.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


Via Karen Dietz
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