transmedia marketing: storytelling for business, art and education
3.3K views | +3 today
Follow
transmedia marketing: storytelling for business, art and education
Exploring how transmedia is used in entertainment & education, and the implications to business
Curated by Tina Stock
Your new post is loading...
Your new post is loading...
Rescooped by Tina Stock from Digital Storytelling
Scoop.it!

6 New Storytelling Tools You Have to Use This Year - Croud

6 New Storytelling Tools You Have to Use This Year - Croud | transmedia marketing: storytelling for business, art and education | Scoop.it
2016 is the year of storytelling. Croud Australia takes a look six new and underused tools for content marketers. To improve your SEO and content results, call us on 1300 806 953.

2016 is the year of storytelling. Croud Australia takes a look six new and underused tools for content marketers. To improve your SEO and content results, call us on 1300 806 953.

1

Via José Carlos
more...
No comment yet.
Rescooped by Tina Stock from Digital Storytelling
Scoop.it!

The 7 Models of #Storytelling for Brands - #digitalstorytelling

The 7 Models of #Storytelling for Brands - #digitalstorytelling | transmedia marketing: storytelling for business, art and education | Scoop.it
Back in 2004 Christopher Booker finished writing a book that he had been working on for 34 years. It was a quest to study all the great stories ever told, and to see what they had in common so that

Via José Carlos
more...
Tim Brook's curator insight, August 18, 2014 4:47 PM

Not sure what my story should be though...

Jens Peter Madsen's curator insight, August 19, 2014 3:44 AM

looks very good i´ll come back for that article

Rescooped by Tina Stock from Digital Storytelling
Scoop.it!

Working With Story

Working With Story | transmedia marketing: storytelling for business, art and education | Scoop.it

The class I teach is called “Story,” and the first assignment was to give a “TEDette.” I defined the project as a five minute talk using a personal story to make an audience care about a scientific...


Via José Carlos
more...
No comment yet.
Scooped by Tina Stock
Scoop.it!

Visual Storytelling for Marketers

Visual Storytelling for Marketers | transmedia marketing: storytelling for business, art and education | Scoop.it
Humans have been telling stories with pictures since the days of cave paintings, so we should be pretty good at it by now.


All right, want to increase your business? Then translate your business stories into videos.


I know I know, who's got the time and which is the best tool to use? Most of the stories I share with my clients happens in the board room. When I think of taking some of my business stories and creating a video or two to share on my website, I get just completely overwhelmed.


But this infographic drives home the necessity of creating these videos so that your stories can do your marketing for you. For example, for those of you who have products 85% of customers are likely to purchase a product after watching a video on your website about it. Wow!


For service businesses, 65% of the C-suite or top senior executives of the company will continue to research you after viewing one of your videos. Wow again!


There are quite a number of articles in this curated collection about tools and strategies for creating effective digital stories. So dig in, learn lots, and work creating these videos into your schedule. And I'll work hard on trying to take my own advice!


In the meantime, check out the rest of the infographic and see what other gems you can find.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.