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transmedia marketing: storytelling for business, art and education
Exploring how transmedia is used in entertainment & education, and the implications to business
Curated by Tina Stock
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From Nerd Niche To Branding Superpower: 5 Lessons Every Marketing Exec Can Learn From Comics

From Nerd Niche To Branding Superpower: 5 Lessons Every Marketing Exec Can Learn From Comics | transmedia marketing: storytelling for business, art and education | Scoop.it

Rob Salkowitz: "If you’re in marketing, comics are no laughing matter. Superheroes powered this summer’s The Avengers and The Dark Knight Rises, two of the highest-grossing movies in history."


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Tina Stock's comment, August 23, 2012 8:39 PM
thanks for sharing this one!
Rescooped by Tina Stock from Transmedia: Storytelling for the Digital Age
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Behind The Innovative Social/Content-Driven [Transmedia] Campaign For “Prometheus”

Behind The Innovative Social/Content-Driven [Transmedia] Campaign For “Prometheus” | transmedia marketing: storytelling for business, art and education | Scoop.it

Ari Karpel: "The plot of Ridley Scott’s sci-fi film Prometheus--a sprawling exploration of the origins of man--may have raised some questions but the movie’s marketing campaign was, unquestionably, one of the most original and absorbing in recent memory" ...


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Haxan Films Returns to Blair Witch Roots with Lovely Molly

Haxan Films Returns to Blair Witch Roots with Lovely Molly | transmedia marketing: storytelling for business, art and education | Scoop.it
Haxan Films, the creators of cult classic phenomenon The Blair Witch Project, are returning to their found footage roots with the promotional campaign for the limited release of their newest film, Lovely Molly...

 


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Mysterious Game Lures Viewers to Tom Hanks Show

Mysterious Game Lures Viewers to Tom Hanks Show | transmedia marketing: storytelling for business, art and education | Scoop.it

Joan Voight: "In preparation for the debut of its post-apocalyptic web series Electric City, Yahoo launched the online alternate reality game Tap Joint" ...


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Why Ridley Scott chose to take the Transmedia path to publicity for Prometheus

Why Ridley Scott chose to take the Transmedia path to publicity for Prometheus | transmedia marketing: storytelling for business, art and education | Scoop.it

James Watts: "When you're creating a prequel to a film which is over 35 years old, how do you ensure the modern generation of cinema-goers can get excited about it?"


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